February 9, 1918 



HORTICULTURE 



i25 



The Publicity Campaign 



Peniiit a word regarding this very important matter. 

 I have been engaged in this work for many years — writ- 

 ing hundreds of articles for papers having a circulation 

 of over a million. 



I have found out this. While agricultural and other 

 papers are willing to boost live stock and grains and 

 also forage plants, they are reluctant to give notice of 

 things of merit in horticultural and floricultural lines. 

 In many cases it is almost impossible to get a hearing. 

 Editors of such papers stand in their own light. You 

 can get no response from advertisements of which the 

 public know nothing. I wasted a good many hundred 

 dollars along this line. I asked an editor of a leading 

 agricultural paper to publish an article. He read it 

 and said it contained "a blind ad." and he could not 

 pubhsh it. Said he, "That article will bring you in 

 over $100." Said I, "It won't bring in a cent." I 

 wrote out an ad. "Now," said I, "I will pay for the 

 ad. and you publish the article. I will send you every 

 cent both articles bring in." They never brought a 

 smell or even a nibble. Why? The public never 

 had been duly informed of the merits of the articles 

 mentioned. It takes "line upon line" to wake people 

 up. How is it with live stock? The people of India 

 had the sacred bull. We have several sacred cows, 

 with a record of over 1,000 pounds of butter each 

 in a year. How their praises are sounded ! How 

 is it with poultry? The Egyptians had tlieir 

 sacred cat. We have the sacred hen and the editors will 

 heat the roosters crowing over every egg she lays. Here 

 in California after much care in breeding and feeding 

 a hen has been discovered which has laid 325 eggs in 

 one year. In order to do this she often laid two eggs 

 a day. She belongs to L. R. Wellington of Los 

 Angeles Co., California. She was obtained through 

 careful selection of a prolific strain. Every egg is worth 

 its weight in silver if not in gold. The hen shows no 



disposition to set, but gives her entire attention to mak- 

 ing eggs. 



Turn to floriculture. Take the marvelous Le Cygue. 

 Theresa, or Martha Bullock. People will ask, "What 

 are they — a new breed of cattle, or hogs or hens?" 

 People have spent so much energy in feeding their 

 stomachs and pocketbooks they have left their souls to 

 starve. It is about time for people to know they have 

 souls which need feeding as well as the body. 



Los Angeles. Cat. 



(J S lt€i;^ 1 ^^M^ 



Worthy of Emulation 



The fourth War Christmas has come and gone, and 

 notwithstanding the universal food scarcity, the florists 

 of Edinburgh — growers and sellers alike — were pleased to 

 find the demand for flowers and plants fairly up to former 

 measure, and in some cases even beyond, indicating that 

 money was fairly plentiful. 



The above quotation is from a British trade paper — 

 the Horticultural Trade Journal — and is interesting as 

 showing that notwithstanding four years of war the 

 love of flowers is still strong among our cousins across 

 the water. We have been less than a year in it and are 

 much more hysterical already. But it is a good guess 

 that this spasm will soon pass away and that in America 

 we shall be doing "Business as Usual" just as they aje 

 in Edinburgh and elsewhere among the Defendere of 

 Democracy against the Threatening Teutons. Keep a 

 stiff upper lip and breast the storm. 



Philadelphia, 

 Pa. 



ARBORETUM ACTIVITIES. 



From Professor Charles S. Sargent's 

 report to the President of Harvard 

 University on the progress and condi- 

 tion of the Arnold Arboretum during 

 the year ending June 30, 1917, we 

 make the following interesting ex- 

 tracts: — 



"In August death deprived the Arbo- 

 retum of the services of Jackson Daw- 

 son who from its first days had been 

 its superintendent. Dawson had a re- 

 markable knowledge of plants and un- 

 equalled skill in their propagation. A 

 large part of the plants now growing 

 in the Arboretum were raised by him 

 from seeds, and in the early days of 

 the Arboretum he raised here thou- 

 sands of plants for the Harvard lio- 

 tanic Garden at Cambridge. All the 

 Chinese and Japanese plants intro- 

 duced by the Arboretum were raised 

 by him, and the fact that in the last 

 sixteen years of his life he raised 

 seedlings of 3367 numbers of American 

 hawthorns shows his industry. Daw- 

 son produced here several important 

 hybrid roses, and with more time at 

 his disposal he might have become 

 one of the world's great plant breed- 

 ers. Dawson brought to the Arbore- 

 tum industry, intelligence. Imagination 



and entire devotion, and much of its 

 success is due to his labors." 



"Not much Is known here of the 

 flora of Korea, and only a few Korean 

 plants are growing in the Arboretum, 

 but these have proved - so successful 

 that it has seemed desirable to under- 

 take a systematic exploration of that 

 country for the purpose of determin- 

 ing the distribution northward of Chi- 

 nese trees and of introducing plants 

 into this country from a region with 

 climatic conditions as severe as those 

 of New England. To carry out this 

 plan Mr. Wilson left the Arboretum in 

 January for his fifth journey in east- 

 ern Asia. On reaching Japan he first 

 visited the Liukiu and Benin Islands, 

 to study the little known floras of 

 these groups and to secure specimens 

 and photographs of the peculiar trees 

 which do not grow elsewhere. Re- 

 turning from the Bonin Islands he 

 went to Seoul and from there into the 

 virgin forests of northern Korea, 

 crossing the Chang-pai-shan, thus 

 reaching the upper waters of the Yalu 

 River, and penetrating into a region 

 most of which had not before been 

 visited by a foreigner." 



"The third and final part of the 

 third and last volume of Plantae \vil- 

 sonianae appeared in January. In 

 these volumes are described the plants 



collected by Wilson in China for the 

 Arboretum, with the elaboration of 

 several Important genera of trees and 

 shrubs. 



"During the year the Arboretum has 

 published 'The Conifers and Taxads 

 of Japan,' by E. H. Wilson. This work 

 is based on Wilson's study of these 

 trees as they grow in their native for- 

 ests, and is illustrated by 59 plates 

 made from photographs taken by him. 



"The fifth and last volume of the 

 •Bradley Bibliography' is nearly print- 

 ed and will appear in the course of a 

 few months." 



"During the year the endowment of 

 the Arlioretum has been substantially 

 increased by the generosity of a num- 

 ber of its friends. The work of rais- 

 ing this money was undertaken volun- 

 tarily by Mr. Henry S. Hunnewell, as- 

 sisted by Mr. William C. Endicott, and 

 to them the Arboretum is i>articularly 

 indebted. It is indebted, too, to the 

 Trustees of the Massachusetts Society 

 for Promoting Agriculture, and to 

 many other friends who have aided 

 me in increasing the income of the 

 Arboretum, for without their help It 

 would be impossible to maintain this 

 establishment and carry on the scien- 

 tific activities which have made it an 

 important station for increasing the 

 knowledge of plants." 



