12f. 



U U T I C U L T U R E 



Kobniao- 9. 1918 



ho rticulture: 



fOL XTVIl FEBRUARY », V18 WO. 6 



IM lit Isiiri) WKKKI.V IIY 



HORTICULTURE PUBLISHING CO. 

 147 Summor Street, Boston. Ma»«. 



\\ m J STK^^ AI:t. KUItor >nU Msnagrr 

 I , iri.iionr, Baaoh tM 



Al>VKI(Tl!4INto RATES: 



Prr Inch, M Inehn lo pxr tl.U 



UlftTount on rontr»cla for runtrrulUe Inftprllond. Rs fnllowa; 



ilnr month (4 llnirs), ft prr rent.; tltrir niontliM (IJ tlmra), 10 



Kr rrnt : »lx monlhn («0 limps). '20 prr crnt.; onr )-r&r (&'J times), 

 prr c«nt. 

 i'licp KOd ludr pmc* •pww, not con>«cntlTr, nMet on •pplloatlon. 



Bnlrrpd ■• tvcoDd-clait matter DMcmber 8, 1U04, at tbe Poat Ofllc* 

 at UoatoD, Maaa., under the Act of Conf reaa of March 3, 1870. 



CONTENTS 



Page 



COVER ILLUSTRATION— Charles S. St rout, Presi- 

 dent-elect, American CTrnation Society 



THE PIBLICITY CAMPAIGN— C. S. Harrison 125 



WORTHY OF EMULATION— O. 0. Watson 125 



ARBORETUM ACTIVITIES 125 



CLUBS AND SOCIETIES— National Association of 

 Gardeners — Meetings Next Week — New York Flor- 

 ists' Club — Denver Society of Ornamental Horticul- 

 ture — Western New York Horticultural Society. .127-128 

 Gardeners' and Florists' Club of Boston — Chrysanthe- 

 mum Society of America — Iowa Florists' Conference 130 



NO EXE.MPTION FOR FLORISTS 128 



OBITUARY— Albert M. Davenport, William Capstlck— 



Charles E. Faxon — Nelson Parker 130 



SEED TRADE— Make Every Seed Count. G. C. W.— 

 To Sell Corn at Cost — Export Licenses for Field 



Com Refused — Notes 132 



OF INTEREST TO RETAIL FLORISTS: 



Getting Business Through a Mailing List — New 



Flower Stores 134-135 



FLOWER MARKET REPORTS: 



Boston, Chicago, Cincinnati, Rochester, St. Louis, 



New York 137 



LOCAL AND GENTIRAL NEWS: 

 Boston, Philadelphia, St. Louis, Rochester, Washing- 

 ton, New York, Cromwell, Conn., Chicago, Toronto, 



Ont 140-142 



MISCELL.\NEOUS: 



A Popular Easter Plant — Illustrated 130 



Perhaps— G. C. W 130 



The Unrecognized Emblem 130 



Publications Received 131 



Catalogues Received 132 



New Corporation 135 



News Notes 130-135-139 



Business Troubles 139 



Visitors' Register 139 



Chicago Snow Blockade — Illustrated 142 



Greenhouses Building or Contemplated 143 



Tiit^ ^rrKiiiley Natioiuil Mfiiiorial 



The car- As.«ociation organized to perpetuate 



nation set aside the memory of William McKinley 



and advocating the wearing of a 



carnation m the buttonhole on each anniversary of his 



birthday, seems to have rather "fallen from grace," for 



it has this year made public a request that a small 



American flag be substituted for the carnation. Why 



not wear both ? 



Valentine's Day, the most romantic and 

 Wake up ! dainty of all our floral holidays, now ap- 

 'i preaches and any florist who does not 



enter into the spirit of the occasion and avail himself of 

 all the sentimental publicity and pretty little acces- 

 sories which have been brought to his attention and 

 placed at his disposal in these wide-awake days deserves 

 to go and doubtless will go into the background and stay 

 there. 'The days of peace and slumbrous calm have fled" 



and the public, nowadays, give very little attention to 

 the tradesman who "hides his light under a bushel." 



Kveiy mail brings to us fresli evidence of 

 Doing (|n> ix'ady willingness of the commercial 



thoir part florists to comi>ly with the requests of 

 food and fuel administrations to reduce 

 their consumption of coal and to help in the work of 

 food production. We find quite fre<iuently in the col- 

 umns of the tlaily papers, accounts of florists who have 

 arranged to devote most of their energies and green- 

 house space to growing vegetable plants in place of 

 llowers and bedding plants this spring, thus giving a 

 Mibstantial help to home gardening in their neighbor- 

 hood. These evidences of patriotic impulse should be 

 highly ])leasing to the government and conduce to a con- 

 siderate attitude towards an industry which has shown 

 so laudable a spirit. 



The closing up of so many private green- 

 Quite houses this winter should have a marked 



possible beneficial influence on tlie florists' business. 

 It has been quite general in recent years to 

 equip these ranges of private conservatories with sepa- 

 rate rose houses, carnation houses and chrysanthemum 

 houses where cut flowers were grown for the family use 

 and these have encroached not a little on the commer- 

 cial florists' field. When these houses are again put in 

 commission, it is probable that many of them will be 

 devoted to vegetable or fruit purposes and it will be 

 .'^ome time before they are again turned to use in compe- 

 tition with commercially grown cut flowers, if ever, 

 'i'he gardeners on the private estates have the unlimited 

 and inspiring field of choice and rare plant culture at 

 their command and no doubt the majority of them 

 would welcome a release from the obligation to produce 

 florists' cut flowers, and mo.re encouragement to devote 

 their time and skill to loftier ideals. 



Not a few importing houses are now 

 A booked for another sojoarn on the anxious 



cause for .^gat, in suspense as to the condition in 

 anxiety which their shipments from Holland, via 

 the Niew Amsterdam, will be found when 

 she at last arrives in this country. There are four 

 thousand cases of plants and three thousand cases of 

 bulbs and roots aboard, no part of which has been on 

 tlie dock or the boat for less than a month and con- 

 siderable of it probably two months or more. It was 

 announced a few days ago that long-pending negotia- 

 tions to assure a safe passage for the boat had been 

 settled and that ,-be might proceed at once. It is almost 

 too much to hope that the goods will be in fit condition 

 when they get here and even then the question of re- 

 ceiving and forwarding to destination here is an equally 

 formidable problem. Transportation irregularities and 

 delays are largely responsildc either directly or indi- 

 rectly for the enormous falling off in volume of trade 

 in most lines of horticultural industry- this season. The 

 loss to dealers on frozen lily bulbs from Japan is said 

 to be fully $25,000. An enhanced price for these bulbs, 

 in consequence, next season, is inevitable, for the trans- 

 jjortation companies, according to the views of the best 

 lawyers, are not liable and there is no chance whatever 

 to collcft from them for these losses. Some of the ship- 

 ments are still on Pacific coast docks after waiting six 

 weeks or more in the futile hope to get cars. Many, we are 

 informed, are already abandoned to the government. 

 "Wnio breasts the blows of circumstance" and comes out 

 alive and sound after this season's frowns of fortune 

 .ind adverse experiences certainly has good reason to 

 thank hi.s stars. 



