February 9, 1918 



HORTICULTUEE 



129 



QntinorDai/ 





a much larger form— will carry a full-page ad- 

 * vertisement in the Saturday Evening Post of February 9th, urging 

 people to give flower gifts on St. Valentine's Day and the many occasions 

 approrriate for the sending of flo\vers: 



Millions of People Will Read This Flower Message 



the first big gun in the powerful national advertising campaign planned on be- 

 half of the Society of American Florists and Ornamental Horticulturists. Two 

 weeks later, a large "Brighten the Home with Flowers" advertisement will ap- 

 pear in the Literary Digest and the March issues of the Metropolitan Magazine, 

 and Good Housekeeping Magazine, to be followed in April by 



A Full Page in Colors in the Metropolitan Magazine 



other advertisements will be announced later. All illustrations in the 

 national camraign have been reproduced in pen and ink, and made into cuts, 

 suitable for local newspaper advertising. 



We urge everv member of the S. A. F. & O. H. to use these cuts, which 

 can be obtained at actual cost— also the beautiful transfer signs for windows 

 and the glass sign of the slogan, San 1' '■''"' Flowers." 



If you have not already subscribed to the national 

 advertising fund, please do so right away and urge your 

 florist friends to join the society. For further particu- 

 N lars address ^,„,r 



JOHN YOUNG. SECRETARY 



Sociefy of American Florists 

 and Ornamental Horticulturists 



6o West 28th St., New York City 



