134 



II H T 1 C U L T U 1{ E 



Kebriiiin- 9. 1918 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Trl«Cr«|itatr orJrr* rarw^rdrtl t« MiJ 

 p^rX or th«> t nlt«>(l HUkC«>». (kiumIa, mm4 

 »J1 prinrlpal rllte* or Koropr, Ord«r« 

 lr&ti»r>-rr«'«l ur lolruatrd bj the tnk4« to 



• or •fl«Tllna for clflUrry nn •t^Ainalklps 



• r rlsrwhrrr rvr^ltr Bprrlal »UcQU»m. 



Mutt he prepaid 



^^trvrtw* or f«ab must *4*««rop«utx ftU 

 •rdf ra from nnkoowD cormpoodaata. 



C'«Mf Aitdrraa, AI.KX CON S E1«L. 



"The Telegraph Florist" 



Mcmhcr of Floriflts' Ttlriiraph Dclltcry 



124 TREMONT ST. 



IM 



FOB 



KANSAS CITY 



Trantfer Your Orders to 



SAMUEL MURRAY 



1017 Grand Avenue 

 Ifrmbir FlorUta' Telrrivpti I>«UT«ry 



DAVID CLARKE'S SONS 



X>ettTeT order! from any part of the country to 



New York City 



WiiU cr Teiecrmpk 



2139-2141 Broad waj. New York 



T<a«Dk»M IWV-IHa CMmmfcaa 



KOHMILLER, Florist 



426 Madison Ave. and 49th St., New 



York. Alto Vanderb It Ho 



Telephone, aiarraj- Illll 783 



Out-of-town OriJeni Soltclted. Location 



Central. Personal Attention. 



Member F. T. D. Arso. 



ADAM SEKENGER 



FLORIST 



32NEWBURY^^ BANGOR, ME. 



IVe Cover all Points in Maine 



Providence, Rhode Island 



Johnston Brothers 



LEADING FLORISTS 



38 Dorrance Street 



Member Florists' Telecrsph D*Ut«i7 



Of Interest to Retail 

 Florists 



GETTING BUSINESS THROUGH A 

 MAILING LIST. 



.Mr Wlllliim Jenkins 1h ii biinkor 

 anil biislneBS man, very wealthy, but 

 never buys flowers. ,Mr. Thomas Rol)- 

 l«ln« is o'liTiilly wealthy nnil Is a physi- 

 cian anti buys flowers freiiuently. It 

 Is self-evident that Mr. Uobblns Is a 

 much more valuable prospect than .Mr. 

 .lenklns. Kvery wise florist keeps a 

 live mallInK list of customers and 

 prospects. 



These names are one of the florists' 

 most valuable a.ssets. A personal let- 

 ter or a circular of some kind should 

 be sent each of these names at lea.st 

 twice a year and preferably four times 

 a year. Ilemember, it Is not the ex- 

 pensive announcement that brings 



Say It With I 

 Flowers 







the bip lei.urns, but it is the constant 

 reminder that brings business. Ex- 

 pensive souvenirs or calendars, ex- 

 cept for special occasions, are not 

 worth while. It is better to send a 

 customer four announcements during 

 the year costing 3c each than to send 

 him a single reminder costing 25c. 



If you have no mailing list, begin 

 at once to build one. A loose-leaf card 

 list is jireferable as names can con- 

 stantly be inserted and withdrawn). 

 Put in the names of all those who 

 have bought from you within the last 

 two years. It is frequently wise to 

 put in the names of the recipients of 

 flowers or their relatives. Get the 

 names of clubs and societies, high 

 school graduates, university graduates. 

 The secr,?taries of clubs and lodges 

 will often gladly give you the entire 

 list of members with their addresses. 

 If a Blue Book is published of your 



IN THE 



National Capital 



At your nervlce to ilelirer Flon-er* 

 or DmicDS on Order by Tele- 

 graph or otherwise. Prompt 

 Reliable Senlce. 



GEORGE H. COOKE 



Connectlcat Ave. and L, St. 

 WASHINGTON, D. C. 



CitabUshMl U74 



13 iv i« r> 



R. E. C«r. 44 St. & Maditon Arcane. N. Y. City 



C Member Florim' Telegraph Delivery Asjo. ) 

 Rowcri shipped on all Sieamcrs. Special Corremond' 

 spec in all the large citiei of Europe and the Bntish 

 Colonie' Te!«p-aph and Cable address Dardsflor. 

 We sbonld all stHotly adhere t« the re- 

 quest of the United State* Food AdminU- 

 t rail on. 



lOHN BREITMEYER'S 

 ==— =SONS— 



Cor. Broadwajr and Gratiot At**. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Hi|h Grade Cut Blooms 



We eevcr all Mlehlran polaU aarf f^ 



• eelloBs of Ohio, Indlaoa aad Caaa^a. 



Mambers FlorUta' Trlrsrapb Dsllfary 



Assoelatloa. 



CDD£ UHOS CO 

 • *v*r ftTfv 

 *rA4nni«T(Jw DC 



GUDE BROS. CO. 



WASHINGTON, D. C. 



Member Florlits Telegraph Delivery 



Orderi for NKW YOBK. 

 Write or Phone to 



MAX SCHLING 



785 Fiftli Ave. 



Best Florists In the States a* 

 References. 



BDROPEAN ORDERS EXBGUTBD 



Members of the FlorUta' 

 Televrapb Delivery. 



THE ROSERY 



23 STEUBEN ST. 

 A.I-BA.NV', N. Y. 



FLOWER DEUVERJES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Menbir Florists' Telegraph Delivery Assi. 



yoUngTIugent 



42 West 28 Street 

 New York 



Member* Floriat*' Telegraph Delirery 



A. T. BUNYARD 



NEW YORK 



413 Madiaon Ave. at 48th Street 



Alao Newport, R. I. 



I OrABANTEE HATIHFAOTIOir 



n/ien/i^KF9 f*. -r. ^. ^k. 



