HOHTl CULTURE 



Pelinmry 10, 1918 



arraiiKeJ that the ccllllon of tho 1917 

 Pro.'. ' ilrcady In press be ni'" 



(ml ■ iplos 8cnt only to iiu'in 



bcrs wii.. Mi.ido application for thoiii 



The special committee on the leas, 

 of convention quarters, reported that 

 they had l.een able to obtain a release 

 from the Rcneral terms of the lease, 

 and the rental would only be expcctc<l 

 for the period of the Convention. A 

 resolution wa.-i pa.'vse<l that all liabili- 

 ties In connection with the Show be 

 shouldered by the Society, and that 

 the American Rose S^ociety and the 

 American Carnation Society be re- 

 leased 'rom their shares of Indebted- 

 ness provided the profits of the forth- 

 coming convention be sufficient to dis- 

 charge them, any undischarpred bal- 

 ance beluK carried against the next 

 Show and pro-rated according to the 

 profits. 



It was decided to recommend to the 

 Convention that the clause in the by- 

 laws making the president of an afBli- 

 ated society a member of tlie Execu- 

 tive Board be altered to allow of a 

 vice-president taking the office in the 

 event of a president being unable to 

 serve. It was also decided to recom- 

 mend that the chairman of the Na- 

 tional Flower Show Committee, the 

 Publicity Committee, and the Finance 

 Publicity Committee be added to the 

 Board. 



At the dinner In the evening ten- 

 dered by the St. Louis Florists' Club, 

 the following final resolutions were 

 passed: 



"Whebbas: The Board of Directors 

 of the Society of American Flor- 

 ists, and the members of the National 

 Flower Show Committee have closed 

 a very busy session held during the 

 past two days at the Jefferson Hotel, 

 St. Louis, Missouri, at which matters 

 of great import to the entire florist 

 trade considered and acted upon, it is 

 the sense of these bodies that a suit- 

 able expression of their appreciation 

 for courtesies tendered them while 

 here be now made: therefore, 



Re-solved: That the Board of 

 Directors of the S. A. F. & O. H. and 

 Its National Flower Committee tender 

 their thanks by unanimous vote to 

 the following: to the St. Louis Flor- 

 ists' Club and to the local St. Louis 

 florists individually: to the Jefferson 

 Hotel management; to the local press 

 and to the florists trade papers; to the 

 St. Louis Wholesale Cut Flower Com- 

 pany and all others who have aided us 

 in our deliberations hero and shown 

 us appreciated courtesies; further, 



Resol'.tcd: We desire to tender 

 a special vote of thanlcs to the Presi- 

 dent of the St. Louis Florists Club 

 and the various Committees appointed 

 by him to prepare for the contemplat- 

 ed National Flower Show which event- 

 have compelled the postponement to 

 their and our mutual regret. We als 

 owe them our thanks for the efficien' 

 work thay are now doing in prepariii 

 for the Annual Convention of the s 

 A. F. & 0. H. to be held in St. Loui 

 Missouri, on April 9. Id, and 11, 191^ 

 at which a large attendance of our 

 members and florists generally the 

 country over is confidently expected 

 to consider coal conservation, cooper- 

 ation of all florists, and publicity." 

 Joiix YouxG, Secretary, 



1170 Broadway. 



S. A. F. PUBLICITY CAMPAIGN 



1 



The I'romotlon Uureau of the S. A. 

 1". has experienced u pleasing demand 

 for elect rolypca which It has prepared 

 for use by retail HorlKts In their local 

 newspapers, connecting their establish- 

 ments with the national advertising 

 campaign now in progress. The elec- 

 tros sent out for St. Valentine's Day 

 as nearly as possible accentuated the 

 features of the page advertisement in 

 tlie Saturday Kvening Post of Febru- 

 ary 9, so that identity would be fully 

 evident, and the direct advertising by 

 ihe individual productive of results 

 such as ;iimcd for by the use of the 

 national magazine. 



Other electrotyped advertisements 

 linking up with the advertising in a 

 selected coterie of national magazines 

 are now available for Easter and Moth- 

 er's Day, and. for regular use, calling 

 at'enlion to birthday and wedding re- 

 quirements, and to the home use of 

 flowers and plants. A "broadside" 

 showing reproductions of these elec- 

 trotyped advertisements, as well as of 

 the mat:azine advertisements, has been 

 mailed throughout the trade. Anyone 

 not having received this broadside 

 should make request of the secretary 

 for one. 



A large number of orders have been 

 received for the transfer signs, "Say 

 It With Flowers." tlie handsome signs 

 for windows and doors, easily trans- 

 fixed md permanent. These signs 

 will be forwarded in a few days, the 

 makers having required considerable 

 time for their production. 



It will be two weeks before the 

 same signs in glass form and with an 

 easel baok can be shipped. Those 

 ordering any of these items should be 

 sure to send the cash price with the 

 order, as the prices are near to the 

 cost mark, and based on remittances 

 with orders. 



On acount of the enforced holidays, 

 some late orders for electrotypes cov- 

 ering St. Valentine's Day could not be 

 tilled to reach destinations in time. 

 Order e:irly your requirements for 

 other special days. 



.•Vll florists advertising in their local 

 pai)ers are urged to send in marked 

 copies of the newspapers containing 

 the advc!rtisements. as this Bureau is 

 desirous of keeping a record of same. 



Chairman Asnuis, of the Publicity 

 Finance Ccmmitlee, reports the follow- 

 ing additional subscriptions: 



Aiiiiually fur I yrnm -Tin- Jniion Kimgcll 

 Co., ClfVi'liiiid, <>., JKIO; A. H. KliiK. Wln- 

 nlpoi;, MiiiiKoliii. $\t); NiihnIiiiuiimt Kloriil 

 I'll., Sim AiKfi'lii. TfX.. V': (iiiHl W. Gron- 

 Hiirt Iti'Ilovni.\ 111.. $."j; .1. SiilliiTKiT & Co., 

 Oiikiniiil. I'alir.. ;iil: Kuril' (iri-cnliouHca, 

 Kane, I'a.. $.'>; I'ark Klnwor Slirip. ('Ii'V*. 

 Iniiil, O., fa>: \V. .[. Itiikrr. riillaiU-lpliin, 

 rn., $10; Klilrldit.- KlorlHl, Danville-. Vu., V>; 

 T. S. .Metcalf, II<>|>klnHijnvllli-. Ky., $8; I'aiil 

 M. Ilollirooki'. N.-wark. <t., $10; The StlU-f 

 Co., Oklahoma City. Okla., $;;.'>; A. K. T. 

 I.awrltzcn, Kau Claire. WIh., $5; Tong & 

 WwkH Kloral Co.. AhIiIjiImiIh. O., $10; The 

 WIncluilller Co., Mankatu. Minn., $.">; I'lntte- 

 vllle Floral Co., I'latlevlllc, Win., $;) ; Thco. 

 U. Frank. llurTalo. N. V., $:!.,'iO: Ilnna S. 

 Jennen, Mitchell. .S. 1).. fT,; Hole Floral Co.. 

 Healriee. .Net).. $l'.'j ; Wni. Leiir, Urooklyn, 

 Mil,, $10; Smeiiley I'loral Co.. r'argo. N. U.. 

 $.";; Mr». Sam Ilrown. Tyler. Tex.. $10; Cole 

 Hros., reoria. III., t'^; I'iernon Floral Co.. 

 I'corla, III., $10; F. A. Walraven, Peoria. 

 HI., $10; L. J. Becker. I'eorla, 111,. $15; 

 Henry Baer, Peoria. Ill,, $15; V. Bezalk. 



fJrasB Point, 111.. $10; I hard Floral Co.. 



Lombard, III., $.'iO; P. M, Read, Sec'y Pot 

 MTrs, Credit Ass'n., $ICi0 ; C. C. PoIIwortb 

 Co., Milwaukee, Win., $100; Henry Smith. 

 Grand Hapida, Miob.. $25; Andrew Bros.. 

 Bristol, Conn., $10; W. B. Terry, Bristol. 

 Conn., $5. 



For one year — Cbopin Bros,, Lincoln, 

 Neb., $25; .Tobn H. Sykes, Aiientown, Pa.. 

 $.■-.. 



Total, $700.50. Previously reported from 

 all sources, $20,283.50. Grand total, 



$J!l.l«t;i.lK). 



To All Who Publish Catalogues. 



1 am directed by President Totty to 

 call a meeting of all in the trade who 

 publish catalogues, to be held at the 

 new ofliues of tlie Society, 902-903 John- 

 son Building, 117U Broadway, New 

 York, on Thursday, February 21, next, 

 at 2 p. ra. 



The object of the meeting is to be 

 the consideration in view of the ad- 

 verse conditions now generally ex- 

 perienced in the trade, of the question 

 whether or not a uniform clause 

 should be embodied in all sales con- 

 tracts, to the effect that all shipments 

 of stock in transit travel at purchas- 

 ers' risk. 



Any catalogue publisher who can- 

 not be present, either in person or by 

 representative, is invited to present 

 his or their views, in writing, through 

 the secretary. 



All who intend to be present, or 

 represented, will ))lease at once notify 

 the secret.iry of such intention. 



John Young, Secy., 



CALIFORNIA GROWN BOXWOOD. 



\T.,.Hi. ■■ H-." M..1 i-r'-'tii't i-.u iK.H liLUig t;i"->\\n i)y hundreds of tliou.sands ;tt l^^urvk.i 



