February 23, 1918 



HORTI CULTURE 



INTERNATIONAL FLOWER SHOW 



NEW YORK, MARCH 14-21, 1918. 



With the opening of the Interna- 

 tional Flower Show less than a month 

 away, the preparations at this date 

 augur well, tor another great success, 

 In spite of general conditions which 

 might, by some, be considered hardly 

 favorable. Many changes in the usual 

 order of things, and quite a few inno- 

 vations have been found necessary, but 

 happily everything is in excellent 

 shape and there is every reason to ex- 

 pect that the ultimate result will be 

 satisfactory to all concerned. 



The trade exhibits will again be an 

 important feature of the Show, and 

 on the usual large scale. Space 

 amounting in the aggregate to $8,000 

 has actually been sold, and there is 

 every probability that sales will run 

 to $12,000 before the exhibition opens. 

 While the exhibits of the greenhouse 

 builders will necessarily be curtailed 

 somewhat this year, all the concerns 

 in this line will be represented. 



The Official Program is under way 

 and its advertising pages are being 

 generously taken up, insuring an edi- 

 tion which will be up to the usual high 

 standard. Trade tickets will be issued 

 In blocks of 100 or more at 20c per 

 ticket, and in less quantities at 25c 

 per ticket. 



The competitive exhibits will be 

 numero;is, and many new exhibitors 

 will make an appearance. Special ex- 

 hibits will also be prominent, and in- 

 clude some war gardens, practically a 

 new feature. F. R. Pierson of Tarry- 

 town, N. Y., will lay out a handsome 

 Rose Garden of the formal type; and 

 A. N. Pierson, Inc., Cromwell, Conn., 



will install a charming Rose Garden 

 on rustic lines; John Scheepers, Inc., 

 of New York, will enter an elaborate 

 garden planting of Dutch bulbs, using 

 accessories which will include a wind- 

 mill and other picturesque subjects. 



The American Rose Society having 

 abandoned the exhibition it was to 

 stage in St. Louis as part of the Na- 

 tional Flower Show will hold its an- 

 , nual exhibition in connection with the 

 New York Show, co-operating with it 

 in every way. This insures a grand 

 display of cut roses on a large scale, 

 also of rose plants. 



There will be no tea garden this 

 year, the ladies interested having fal- 

 len in with the Hoover idea of con- 

 servation as regards what is alleeed to 

 be unnecessary food and refreshment. 

 The ladies of the Red Cross, however, 

 have organized to meet this deficiency 

 with a patriotic exhibit which will be 

 more in line with the spirit of the 

 times. Their exhibit will be both new 

 and novel, and will include machines 

 for making sweaters, all in operation 

 by men and women workers of the 

 Red Cross. They will have two mov- 

 ing picture theatres, which will pro- 

 ject films made expressly for the Red 

 Cross and shown for the first time. 

 Some of the films will feature the 

 ruined fruit orchards of France and 

 the methods now being used for re- 

 establishing them. Another feature of 

 the Red Cross exhibit will be a flower 

 booth conducted by ladies of the 

 Junior League. Speeches by persons 

 prominent in Red Cross work will 

 form part of the programme each day. 



A more than usually patriotic senti- 

 ment will attach to this Show. The 

 War Savings Stamps campaign of the 

 Government will be featured in an ex- 

 hibit; and quarters will also be oc- 

 cupied by olficials in charge of the 

 promotion of the next Liberty Loan, 

 where some most prominent speakers 

 will deliver patriotic addresses. 



Orders for trade tickets should be 

 in Ihe hands of the Secretary as early 

 as possible, accompanied by remit- 

 tances covering the cost as per rates 

 mentioned. John Young, Secy. 



Among the exhibitors at the show, 

 will be the following: 



The Alpliano Humus Co.. New York; Bob- 

 liink & Atkins. Rutherford, N. J.; Coldwell 

 Lawn Mower Co., Newburgh, N. Y. ; A. N. 

 Pierson. Inc., Cromwell, Ct. ; W. F. Leary, 

 New Rochelle, N. Y. ; George L. Stillman, 

 Westerly. R. I.; F. R. Pierson, Tarrytown, 

 N. Y. ; Arthur Cowee. Berlin, N. Y. ; I. J. 

 Strlngham, New York; Roman J. Irwin, 

 New York ; A. T. De La Mare Co., New 

 Y''ork ; .John Scheepers. Inc., New York; 

 Chas. H. Tottv. Martison, N. J.; The 

 Mathews Mfg. Co., Cleveland, Ohio; The 

 Davey Tree Expert Co., Kent, O. ; Double, 

 day Page & Co., Garden City. N. Y. ; S. P. 

 Townsend & Co., Orange, N. J.; Julius 

 Roehrs Co., Rutherford. N. J.; The Cloche 

 Co., New York; C. H. Allender, New Y'ork ; 

 I. Hicks & Son, Westbury, L. I.; Peterson, 

 Sincliiire & Miller, New York; Hitchings & 

 Co.. New York; Bon Arbor Chemical Co., 

 Paterson. N. J.; Weeber & Don, New York; 

 Max Schling, New York; Shawnee Mower 

 Co., New York ; Henry M. Stevens, New 

 Y'ork; T. E. Nevlns, New York; Hartmann- 

 Sanders Co., New Y'ork-Chicago ; Vaughan's 

 Seed Store. Chicago-New York; American 

 Seed Tape Co., Newark, N. J. ; Claude W. 

 Edgett, New Y'ork; J. C. Kraus Cast Stone 

 Works. Inc., New Y'ork ; National Farm & 

 Garden Ass'n, New York; Metropolitan Ma- 

 terial Co.. Brooklyn; Mountain Community, 

 New York ; J. M. Thorburn & Co., New 

 York ; Frost & Bartlett, Stamford, Conn. 



S, A, F. CONVENTION POSTPONED UNTIL AUGUST 



In response to a very general de- 

 sire expressed by members of the 

 Society that, in view of the indefinite 

 postponement of the National Flower 

 Show, the 1918 convention of the 

 society be held in St. Louis during 

 the month of August, by order of the 

 Executive Board the dates fixed for 

 the convention in conjunction with 

 the National Flower Show are hereby 

 cancelled, and the regular dates pro- 

 vided for in Section 1, Article V, of 

 the By-laws, which are the third 

 Tuesday in August and the two fol- 

 lowing days, are adopted as the con- 

 vention dates for 1918. 



This change has met with the ap- 

 proval of the St. Louis interests, and 

 Vice-president Bourdet has obtained 

 the consent of the authorities of Moo- 

 lah Temple, where the convention 

 and trade exhibition is to be held, to 

 the postponement now ordered. 



Chas. H. Totty, Pres. 

 John Young, Secy. 



^ THE PUBLICITY CAMPAIGN. 



""Several new subscribers to the 

 Publicity P^ind are recorded this 

 •week, as noted below, but the lead- 

 ers in the campaign think the Im- 

 petus should be much greater. It 



was pleasing to have a personal, sub- 

 scription from Fred Burki, the well 

 known grower of Pittsburgh, who, 

 from his winter home in Los Angeles, 

 writes, "Though my company has 

 subscribed to the S. A. F. Publicity 

 Fund, I think so much of it that I 

 make a personal subscription of $25 

 a year for four years, and enclose 

 my cheque for the first payment 

 herewith." 



The trade will have noticed the 

 opening shot in the campaign — the 

 page advertisement in The Saturday 

 Evening Post of February 9. It is, 

 of course, too early yet to get re- 

 ports of results, but judging from the 

 heap of applications for the booklet 

 mentioned in the advertisement the 

 page was very generally read. 



The secretary has now a supply of 

 the electrotypes tor newspaper use 

 covering "Easter," "Mother's Day," 

 "lieautifying the Home," "On Her 

 Birthday," "The Wedding." and the 

 slogan "Say It with Flowers," and 

 any or all of them can be forwarded 

 at once. Anyone not having received 

 a copy of the broadside describmg 

 these electros should send for a copy. 

 It should be pointed out that these 

 advertising electros are as far as 



possible identical with the national 

 advertisements, and are designed to 

 draw to the florists using them direct 

 benefit accruing from the national ad- 

 vertising. It is expected that the 

 orders received for the transfer signs 

 will be filled next week, and for the 

 glass signs about one week later. 



Chairman George Asmus of the Pub- 

 licity Finance Committee reports the 

 following additional subscriptions: 



Annually for 4 years — Baur & Steinkamp, 

 Indianapi'lls. Ind.. $'J5 ; A. Wiegaud's Sons 

 Co., Indi.iiiapollg, Ind., $'df>: Smith & Young 

 Co.. Indianapolis. Ind., $15; E. A. Nelson, 

 Indianapolis, Ind., $.5; Henslev Flower 

 Shop. Indianapolis. Ind., $5; liartje & El- 

 der, Indianapolis, Ind.. $.">; Circle Flower 

 Shop, Indlanapcdis, Ind.. $.5; Jcdui Rieman, 

 Inilianapolis. Ind., $.'j ; A. Donoghiie, Omaha, 

 Neb.. $2.-); F. J. Fillmore, St. Louis, Mo. 

 (2nd subscription). $5: W. \V. Edgar Co., 

 Waverlcv. Mass.. $'-'5; Housing & Hall. Ann 

 Arbor, .Mich., $10: Charles Sicgw:irt. Balti- 

 more. Md.. $5; Fred Burkl (pei-sonal), from 

 Los Angeles, Cal., $25; "Jack" 'frepel, 

 Brooklyn. N. Y'., $5. 



For two years— Claypool Hotel Florist, 

 Inilianapolis. Ind., $5. 



For three years — C. L. Humphrey, Zanes- 

 vllle, Olii<i. $10. 



Total ."^205. Previously reported from all 

 sources, $211,993. Grand total. $:i0,198. 



JoTiN Young, Secy. 

 National Headquarters. 

 1170 Broadway, New York. 



