:«i4 



II () in I (' 11 i-T II HK 



Miirch -Si. 1918 



B U S T i ■ N 



M.iyur I'lUTii .iiiiioiiiu t'K ilial an 

 soon aa tho wcutlu-r |M>rinit8 ii KimI 

 Cross flower bed will be arrniiKed In 

 the l»ubllc Garden, near the ArllnRton 

 street entrance. II will consist of a 

 Red Cross on a white backKround. 

 with the words 'iielp the Red Cross" 

 over the cross. 



I'ndor the authority of the Committee 

 on A>;rlculnire of the House of Repre- 

 sentatives and of the State Commis- 

 sioner of Kdiicatlon. a referendum of 

 the school children of the Common- 

 wealth has been ordered to determine 

 their choice of a flower wiiich, It la 

 understood, the LeKlslature will after- 

 ward duly designate as the emblem of 

 Massachusetts. 



The special meeting of the members 

 of the Massachusetts Horticultural 

 Society held at Horticultural Hall. 

 Boston, on Wednesday, March 20th, 

 "to consider the matter of exhibitions, 

 prizes and appropriations for the year 

 1918." drew an attendance of nearly 

 one hundred members. After a lengthy 

 discussion in wiilch mutual conces- 

 sions were made In the matter in con- 

 troversy it was voted by a large ma 

 jority to uphold the trustees In their 

 action eliminating cash prizes in 

 the exhibitions for 1918. 



PHILADELPHIA. 



One of the leading department 

 stores had a free distribution of sham- 

 rock plants, which attracted a record 

 crowd. A banjo orchestra played pop- 

 ular Irish and American patriotic mu- 

 sic during the hours of distribution. 



Corporal Douglas Earl, son of 

 Howard M. Earl of Burpee's, arrived 

 in Philadelphia on March 14th on a 

 week's furlough from the training 

 camp at Augusta, Georgia. He looks 

 fine and says he has gained twenty 

 pounds in the last six months. 



Quite a number of the members of 

 the trade went from Philadelphia to 

 attend the New York show. An im- 

 portant event of this kind demands 

 wide recognition and notwithstanding 

 adverse conditions we are glad to re- 

 port a very good response, all things 

 considered. 



Charles Sim, our well-known land- 

 scape contractor, writes from Havana, 

 Cuba, under date of March 12th, that 

 he has enjoyed a very pleasant holi- 

 day month or two in the Isle of I*lnes 

 and is now on his way home via Key 

 West and Jacksonville to Philadelphia 

 which he hopes to reach by March 

 25th. 



The sweet little Shamrock of Ire- 

 land was just as much In evidence 

 this year as ever and everybody had 

 to have a pot of it to do honor to the 

 immortal memory of St. Patrick. We 

 all felt like echoing the poetic license 

 and hailing it as 



"The plant that blooms forever 

 With the rose oomhlned 

 Ami the thistle twined 

 Defy the strenRth of foes to sever. 

 Firm be the triple leasiie they form. 



Despite all change of weather; 

 in sunshine, darkness, calm or storm 

 Still may they fondly grow together." 



CHICAGO 



Tile K'""""U dye had a lurm-r buIi- 

 llian ever and plenty of the colored 

 llowers wen- noticed. 



The Kraiik Kloral Co., wiiose green- 

 houses and store are at 11616 S. Hal- 

 sled street, has now opened a now 

 store at 5.16 W. 120th street. 



Kred Lautenschlager left for New 

 York. Mar. 12th. where he will discuss 

 the merits of the Kroeschcll llollcrs 

 in various parts of the east, as is his 

 annual custom. 



The spring opening of Marshall 

 Field's store called for the use of 

 thousands of decorative plants. Whili- 

 few cut flowers were used the plants 

 I'an easily come up to the four figure 

 mark. 



A check was put upon the sales of 

 the green hats and some other St. Pat- 

 rick's Day notions by the admonitions 

 of the priests, that the people refrain 

 from purchasing anything that tended 

 to ridicule the Irish people. 



The little shamrock plants enjoyed 

 an enormous sale this year. The de- 

 mand each year steadily increases. 

 .More of the 2-inch pots are used and 

 stock carries over in the stores much 

 better than in the thumb size. 



At Poehlmann Bros, it is stated 

 that the amount of green dye sold 

 this year is greater than that of any 

 previous year. Some very attractive 

 and original flower accessories were 

 seen here, to be used in the celebra- 

 tion of St. Patrick's Day and sales 

 were followed by repeat orders. 



A large number of the trade at- 

 tended the funeral of Arthur Luedtke 

 of Maywood. wiiose death occurred at 

 Houston. Texas, wiiere he was In 

 training. This is the flrst of the boys 

 in the trade here to give up his life 

 for his country. The funeral was 

 March 12th. A ten-foot heart with 

 the American flag in the center was 

 given by the Maywood florists. 



The use of live plants in the State 

 street store windows is encouraging 

 this year wiien every good influence i.s 

 needed to keep the public alive to the 

 benefits of flower and plants. In the 

 twelve large windows of Marshall 

 Field's there are seen, in beautiful 

 setting, large azaleas covered with 

 bloom and relieved with primroses, 

 making a strong appeal to lovers of 

 the beautiful in nature. They were for 

 decoration only and not for sale.. 



The seedsmen are receiving the 

 benefit again of the free advertising 

 given their business by the newspapers 

 in their appeals to plant gardens. .lohn 

 Degnan. of Wintcrson's Seed Store, 

 says this year, however, he notices 

 this difference, that ornamentals are 

 a part of the orders in much larger 

 proportion than they were last year. 

 The retail seedsmen notice also that 

 they are selling seeds in larger quan- 

 tities than formerly, no doubt owing to 

 the general knowledge that seeds are 

 scarce. 



St. Patrick's Day saw the shamrock 



The 1st of May 

 Thrift Stamp Day 

 In The U. S. A. 



The Active Co-optTation of 

 Every Keii<ii-r <if 



HORTICULTURE 



Ih Urdentty KequcHtcd To 

 Make It A ^uccesH 



Mii>- 1h(, UMH, will lio otiBenrpd 

 (hrout:tH>ut tlu' t'lillrtl SUitm ■■ 

 Thrift Slniiip Uiiy ! Ou ttitit <htjr ro- 

 tull Htort-fl rvory wliort' In t-vrry line 



(•f hUHllM'HH will HKk CtlHtUIIlfrH tO 



liikc part «*f thfir rhancv In Thrift 

 Ht&mpft! It will tu' iiiitrlotlc for 

 every luuti. woiiuiu iirxt child to ftc- 

 ocpt nt leu8t one Thrift Htiimp na 

 chnnDre on every purrhiiHf inude that 

 day — nnd to ninkt* an iniiDy pur- 

 chnseB ns pOHHlhle on Mny Ist. 



Here Ih n Mn. prnctlcftl way of 

 ^'ettlnK nillllonn of Thrift Stiimpa 

 into the hands of the people of the 

 I'nited KluteH, und of Insuring the 

 HUcceRH of the (Jovcrnuient'B War 

 SavlMfCB Stampa ciiinpalffn. Thrift 

 Stamp Day will help fvrryonn. It 

 will prove n tri'incndouH hooHt to 

 husinesB. On May iKt. 11(18, the na- 

 tion Khould do the lilKt;t*at total re- 

 tail liuainoBa of any alnf^le day In 

 our history I The benellclal bahit of 

 Tlirift will be aown brondcaat ainonf: 

 the citizens of the U. S. A.! Most 

 important of all, Uncle Sam will be 

 furniHhed with the sinews of War 

 an<l Victory ! 



American husiucHs must go "over 

 the top" at once In a quhk drive to 

 make Thrift Stamp Day an over- 

 wbelmihf; Huccess. You wholesalers, 

 you . Jobbers, you salesmfn. must 

 talk Thrift Stamp Day aniont; your 

 trade, arouse the enthuslaHm of the 

 retailers, the storeket'pers. the clerks 

 behind the counters. Uncle Sam 

 needs your help. A practical plan 

 has been prepared showing bow each 

 one of you can "do your bit" to 

 make Thrift Stamp Day a red letter 

 day in American buslneHs annals. 

 Write for thla plan today wllhoat 

 fall. Kemember. in helping- Uncle 

 Sam you nre lielping- businesK and 

 helping yourselves. Aibiress Mr. W. 

 Ward Smith, National War Savings 

 ronimlttce. T.l Cluiinbcrs St., N<'W 

 ■^■..rk cirv 



NATIONAL WAR SAVINGS COMMITTEE 



51 Chambers Street, New Yoric City 



and the colored carnation as great fa- 

 vorites as ever. It is probable that 

 100,000 or more of the shamrock plants 

 were grown in and about Chicago this 

 year, the 1% inch pots being most In 

 favor In the market. The wholesale 

 price here was $.'!.flO per 100 or $25.00 

 per 1,000. One large department store 

 ordered 38,000 of the shamrock plants 

 in 1 in. pots and sold them at cost 

 using this means of drawing trade to 

 other lines. The flower stores sold 

 more than ever before on account of 

 the ease in handling the plants in the 

 special shipping boxes. While there 

 were many shamrock plants left un- 

 sold with some of the growers, the 

 sales as a whole were the largest in 

 the history of the little Irish plant. 



Cincinnati— P. J. dinger is making 

 arrangements to move to a storeroom 

 directly across the street from his 

 present location. 



J. A. Peterson of .1. A. Peterson & 

 Sons, went to Pittsburgh on a busi- 

 ness trip the early part of this week. 



