•ni 



H l{ 'r 1 C U L T U H E 



Marcli 30. 1918 



HORTICULTURE 



VOL. UVII 



MARCH 30, I91S 



NO. 13 



l-l III.I-IIKI> MKKKI.V IIV 



HORTICULTURE PUBLISHING CO. 



1'47 Sumrrx^r Street, Boston, Mass. 



UM. J MTKUAIIT. K.lllor aiul Mamtcrr 

 Trirphonr. IU>iM-h i*J-i 



-I lls< IIIITKIN KATKS: 



Onr \oiir. In >tiltiinrr, Jl.mi; To FiirrlKn <'olltit rlvn. *'.MNt; T«» 



faniidii, tl.AO. 



AI>VKRTI8IN0 RATES: 



P»r lli«h, M InchtK to paxv flJU 



Dtsronnt on Contmrta for conRorullte ln*ertlona. «■ followa; 



Onf month (« (Itiiral, B prr crnl.; Ihrr» monllm (13 tlmri), 10 



Cr rrnt. ; aIx montlia <20 times). '.;0 prr crnl.; onr yrar (62 times), 

 prr c^-nl. 



>'>*> and half pace (PM*, not eoncccntlTc, imlea »a kpplleatlon. 



Entered «■ ■ccnnd-claM matter December 8, 1904. at the Poat Office 

 at BoatoD. Maaa., under the Act of Congreaa of Marcb 3, 1879. 



CONTENTS Page 



COVER ILLUSTRATION The -Liberty Garden," at 

 Boston SpriuK Show 



CREATING MORE WEALTH— ifenrj/ Penn 313 



RANUNCULUS— fiirftard /i'o//ie— Illustrated 313 



THE PUBLICITY CAMPAIGN 315 



CLUBS AND SOCIETIES— Lancaster County Florists' 

 Association — Meetings Next Weeli- Florists' Club of 

 Philadelphia— Florists' Hail Association — Pot Mak- 

 ers' Credit Association 316 



OBITUARY— J. Harrison Dick, portrait— Tony Evert— 

 Mrs. William Winterson— M. T. Keenan 317 



SEED TRADE— About Beans— Seeds at Fair Prices- 

 Curtailing Imports — Transportation 318 



OF INTEREST TO RETAIL FLORISTS: 



New Flower Stores 322 



FLOWER MARKET REPORTS: 



Boston. Chicago. New York. Philadelphia, Pittsburgh 325 

 St. Louis, Rochester 327 



LOCAL AND GENERAL NEWS: 



Boston. Pittsburgh. Chicago, St. Louis, Worcester, 

 Rochester 328-329 



MISCELLANEOUS: 



Flowers in War Time 315 



Sweet Peas of High Degree 317 



Flowers for Sick Soldiers 317 



We Need a Few More Optimists, poetry 317 



Catalogues Received 320 



Insect Powder from Japan 320 



New Corporations — Business Troubles 322 



Two of Uncle Sam's Boys, portraits 323 



Visitors' Register 327 



A Simple Device for Scaring Birds 329 



Publications Received 330 



We are informed that the Dutfh Bulb 

 An Export Association has advanced prices 



ill-advised and established minimum market rates 

 move for this year ranging from 10 to 20 per 



cent over last year's prices. This means, we 

 feel quite sure, that the Hollanders will get less money 

 out of the United States than would have been the case if 

 they had been more moderate. The American people 

 have been paying high enough for their Dutch liulbs :ind 

 will be likely to do without them now rather than be 

 imposed upon. That is the American spirit. The 

 best test of this tendency is the fact that the inevitable 

 advance in market value of seeds, through actual scarc- 

 ity, has induced many buyers to curtail their orders and 

 if this be true in the matter of seed buying how much 

 more likely it is that it will be exercised with bulbs 

 which, unlike seeds, are decidedly in the dispensable 

 cla.ss. From our viewpoint it seems that our Holland 

 friends would get more money out of this country at 



the present juncture if they were to hold their prices 

 down to the level of bust year, which we believe wu.« 

 about the maximum which Americuii flower loverB will 

 be di.sposed to pay at present to gratify their taste for 

 (he flowers of spring. 



The Gardeners' Chronicle in a recent 

 * issue suggested that the useful rule in 



suggestion for 'J'ljg Bagatelle fOSe trials which re- 

 improvement quires that when new varieties are 

 entered for trial the jiarciitage must 

 lie stated might be wortli consideration by the .American 

 lloi^e Society, which apfiears to have made no provision 

 to that effect. The suggestion is an excellent one and 

 we should like to see the Hose Society and the Carnation 

 and other societies as well, carry the idea still farther 

 by insisting upon such information being given in con- 

 nection with the exhibiting of new varieties for certifica- 

 tion or other recognition. In the rules for registration 

 of new roses it is stipulated that the "pedigree" be sup- 

 plied in each instance but this is not always done, inso- 

 far as the published registration reports would indicate. 

 If an exhiijitor does not know the parentage of a nov- 

 elty, as sometimes appears to be the case, that fact might 

 be also stated, ;\gain we think that exhibitors in the 

 color classes, so called, for "the best white," "l)est red," 

 etc., should be required to attach the names of the varie- 

 ties entered in competition in such a way as to be easily 

 read by the show visitors and that the judges in report- 

 ing awards on such entries sliould invariably add the 

 names of the varieties to the awards given. Other- 

 wise, e.specially from a trade standpoint, the color 

 classes have little significance or value other than as a 

 display. In the carnation competition at the recent 

 New York show we noticed only one of the conspicuous 

 e.vhibitors who had taken the trouble to attach names tc 

 all his varieties. 



The suggestion comes from S. D. 

 Special Dysinger of Holm & Olson, St. 



window displays Paul, ]\[inn., that it would be a cap- 

 ital idea for all members of the 

 J-'lori.st.s" Telcgrajih Deliver}- to have a special window 

 display featuring Mothers' Day a short time before 

 that day and that the F. T. D. or perhaps the publicity 

 committee of the Society of American Florists might 

 ofler cash prizes for the best window displays for the 

 occasion, which would be an added incentive to not 

 only the members of the F. T. D. but to all retail 

 florists to do their best in featuring such a timely dis- 

 play and also a great advertisement for all the trade. 

 In a general way the idea is an excellent one but in 

 siich a proposition the competition as well as the pro- 

 viding of the prizes would have to be local for reasons 

 that are obvious as the appointment of a single com- 

 mittee to award {irizes of this nature in widely separ- 

 ated localities would be manifestly impossible. Mr. 

 Dysinger also .suggests that photographs of the prize- 

 winning windows could be published in the trade papers 

 as soon as the awards should be made but anyone who 

 ever attempted to photograph window displays from 

 outside, through the glass knows how impracticable it 

 is to get anything satisfactory, because of the reflection. 

 Special window decorations for occasions in which the 

 public are interested are surely among the best adver- 

 tising mediums that any store can employ and the 

 custom should be much more generally followed but, 

 unfortunately, photographs of such objects are very 

 rarely successful and so the trade papers, however ready 

 and willing, are precluded from giving pictorial pub- 

 licity to such. 



