April G, 1918 



H i; 'I" I C U L T U K E 



341 



The Promotion Bureau feels some- 

 what elated over the manner in which 

 florists throughout the country have 

 co-operated with the Bureau service in 

 the effort to direct the publicity se- 

 cured through the national magazine 

 advertising to their own establish- 

 ments. Hundreds of electrotyped 

 newspaper advertisements appealing 

 lor Easter trade have been sent out. 

 and their use, as evidenced by the 

 clippings received, has been timely, 

 and well planned. The electrotypes 

 featured as nearly as possible the 

 magazine Easter advertisements ap- 

 pearing in the Woman's Home Com- 

 panion and Literary Digest, which to- 

 gether reach nearly two million homes 

 suggesting flower buying expectancies. 

 The Promotion Bureau can do a great 

 deal for the many, but it is quite ob- 

 vious that the individual must, either 

 through direct advertising or newspa- 

 per aid, look out for himself if he 

 wants the maximum benefit of this 

 publicity. That is why this electro- 

 type service was instituted — it identi- 

 fies an 'establishment with this nat- 

 ional publicity, and links up his local 

 effort with the national effort. 



For "Movie" Service. 



The Bureau has received a good 

 many inquiries for a service of lantern 

 slides for projection in moving picture 

 theatres, and in response to this de- 

 mand it has produced a set of four, in 



colors, which feature as nearly as pos- 

 sible the magazine advertisements, 

 and each slide carries the name and 

 address of the florist projecting it. 

 These slides are to be sent out at the 

 price of $2.00 for the set, postpaid and 

 safe arrival guaranteed. The titles are; 

 "Mother's Day," "Beautifying the 

 Home," "On Her Birthday," and "The 

 Wedding," and their issue is concur- 

 rent with the appearance of the ad- 

 vertisements in the magazines. 



Glass Signs and Transfer Signs. 



All orders received so far for the 

 glass sign "Say It With Flowers" 

 have been filled, as well as the decal- 

 comanie signs of the same slogan. Or- 

 ders for decalcomanie signs can now 

 be filled from stock on hand. The man- 

 ufacturers of all these signs have been 

 seriously handicapped in the fulfil- 

 ment of orders through conditions now 

 generally prevailing, but the Bureau 

 has made the best deliveries possible 

 under the circumstances. 



Stickers in Colors 



The Bureau has arranged to supply 

 gummed labels, or "stickers," which 

 are miniature reproductions, in colors, 

 of the slogan, "Say It With Flowers." 

 These are for use on boxes, package^; 

 stationery, and in other ways to keep 

 the slogan before the public. They 

 will be available in sizes, 2, 4 and 6 

 inches long. 



The Subscription List. 



Probably due to the Easter rush, 

 subscriptions have been rather slow 

 in the last ten days. The Bureau has 

 published in booklet form a list of the 

 subscribers to the Publicity Campaign 

 Fund arranged by States, and it fur- 

 nishes some interesting statistics. The 

 following is a synopsis: 



S. A. F. & O. H., $5,000. Florists' Tele- 

 graph Delivery Association, $2..500. Ala- 

 bama, 2, $;iO; Arkansas, 1, $5; California, 5, 

 $296; Canada, B, $183; Colorado, 27. $.-!21; 

 Connecticut, 35, $2,070; District of Colum- 

 Ilia. 3, $130; Delaware, 1. $5; Florida. 2, 

 $60; Georgia, 11, $95; Kansas, 5. $50.50; 

 Kentucky, 2. $7; Idaho, 1. $5; Illinois. 84, 

 $3,073.50; Indiana. 23, $.323; Iowa, 19, $270; 

 Louisiana, 5. $25; M.iryland, 22, $.388; 

 Maine, 4, $45; Montana, 3, $7; Massachu- 

 setts, 35, $1,222; Michigan, 23, $1,076 50; 

 Minnesota, 9, $95; Missouri, 29, $1,095; 

 Nebraska, 14, $447.50; New Hampshire, 2, 

 $20; New Jersey, 32, $1,281; New York, 135, 

 $6.50G; North Dakota, 3. $25; North Caro- 

 lina, 0. $148; Ohio, 49. $1,387; Oklahoma, 6, 

 $90; Ores-'on, 1,'), $117.50; Pennsylvania, 60, 

 $3,119; Rhode Island, 3, $13; South Caro- 

 lina, 3, $55; South Dakota, 3, $20; Tennes- 

 see, 2, $75; Texas, 24, $395; Utah, 3. $45; 

 Vermont, 3, $13; Virginia, 3, $40; Wash- 

 ington, 12, $100; West Virginia, 5, $125; 

 Wisconsin, 11, $238; Wyoming, 2, $15. 



It is obvious that the local commit- 

 tees in some of the States have done 

 some active work. But why wait for 

 approaches by local organizations? 

 The fund is wide open; can anyone in- 

 terested in his own welfare afford to 

 stand aloof? 



JoH.\ YoiTNG, Secy. 



1170 Broadway, New York. 



THE DETROIT CONVENTION 

 GARDEN. 



The principal reason for selecting 

 the Convention City for our National 

 Society two years in advance is to 

 gain the time necessary to prepare and 

 plant the Convention Garden and to 

 give the hardy plant exhibits two sea- 

 sons' growth before the Convention. 



Detroit, our 1919 Convention City, 

 offers great inducements for a success- 

 ful Convention Garden. Arrangements 

 have been made with the Fair Ground 

 authorities for the necessary grounds 

 next to the Convention and Trade Ex- 

 hibition buildings, and the Garden 

 will be under the competent manage- 

 ment and supervision of William Dil- 

 ger, former superintendent of Belle 

 Isle Park. In order to enable the com- 

 mittee and management to prepare 

 plans and grounds it is necessary for 

 us to know how many growers will 

 avail themselves of the opportunity to 

 place exhibits in this Garden. 



The price of space rental will be 

 governed by the total space taken, and 

 will not exceed ten cents per square 

 foot for bedding plants to be planted 

 in the spring of 1919, and five cents 

 per square foot lor hardy plants, trees. 

 shrubs, evergreens, perennials, etc., to 

 be planted this spring and fall. Tli« 

 rental price may be less and will be 

 established by the Executive Board 

 of the Society at its next meeting. 

 Blanks have been provided which in- 

 tending exhibitors are requested to 



fill out and return, giving information 

 as to the character of their exhibits 

 and the approximate space required. 

 The information so received from all 

 growers will be compiled and a plan 

 prepared and sent to all applicants, 

 giving further detail information as to 

 space available, conditions and price. 

 The object of this preliminary inquiry 

 is to find out the number of exhibitors 

 and the approximate space required. 

 Prompt replies will guide us. facilitate 

 our work and assure success in this 

 undertaking. 



TllKODORE WiRTH, PhILIP BrEITMKYER, 



Clarence L. Brock, Committee on 

 Convention Garden. 



CHICAGO FLORISTS' CLUB. 



.iDVERTISING COMMITTEE. 



The great success of the co-opera- 

 tive Mother's Day advertising cam- 

 paign, conducted by this organization, 

 brought many requests from the flor- 

 ists of this country, and in response 

 same will be again undertaken this 

 year upon a national scale for the 

 welfare of the trade at large. 



Stamps and posters will be offered 

 at last season's prices. In case any 

 profits are derived from the sale of 

 these stamps and posters, the Chicago 

 Florists' Club will immediately trans- 

 fer fifty per cent, of the net proceeds 

 to the Society of American Florists as 

 a country-wide contribution to the 

 National Publicity Campaign for Flow- 

 ers, and the remainder will be re-, 

 served for future publicity purposes. 



Buy a quantity of these stamps and 

 posters at once. Combine your order 

 with your neighbor florists and obtain 

 the quantity rate. This will reduce 

 the cost, and thereby also insure an 

 organized campaign of advertising for 

 your entire community. 



Send names and addresses and list 

 of stamps and posters wanted by every 

 florist in your city, and we will make 

 delivery direct without extra charge. 

 Get busy, telephone your brother flor- 

 ists: it will help your business and 

 theirs. 



The stamps can be used to very 

 good advantage by florists on their 

 April and May statements, and many 

 other uses for same are suggested on 

 our circular and price list. 



Everyone in the trade will use these 

 stamps and posters this season. Do 

 likewise. This is your opportunity. It 

 will identify your business with the 

 National Campaign at small cost, and 

 with the benefits obtained you will 

 hf well rewarded. 



F. Lautenschlager, 



Chairman. 

 Geo. Asmus, 



MlCHAHX BaBKER, 



Committee. 



Hudson, N. Y.— William Allen, ■whd" 

 was for some years head florist at the' 

 Allen greenhouses in this city, and 

 who now has charge ol the large 

 greenhouses on the Emmons Farms at 

 Oneonta, has enlisted in a Canadian 

 regiment. 



