:<46 



H O KT 1 C U LT U KE 



April 6, 1918 



ALEX. McGONNELL 



611 FIFTH AVENUE 



l>JI^\A/ YOFRK C5ITV 



1 •■IrKriipliU- tiriliT- f«rw iinli-tl to any 

 luirl <if llir I n Ird Miiu-M, Ctiiuiihi. iinti 

 l-urrlKii I «nin!rirf.. OrtUTN frdiii lln« 

 Irnilr tttr ilrlhrr.f In N**\v \arW iinil vi- 

 cinity rcH*rl\r Nprclul nttrntlun. 



Cost ol Cablinij t'i>rci!)n Deliv- 

 eries Must be Prepaid. Heference 

 or rash viust accomiHiiui all orders 

 from unkiioun eorresi)oiidciits. 



Culilr Aihlrroa. Al.KXrON N KI.I>. 



"The Telegraph Florist" 



Member o( Florltd' Tcle|{rap(i Dellrcry 



124 TREMONT ST. 



N 



roB 



KANSAS CITY 



Tranifer Your Order* to 



SAMUEL MURRAY 



1017 Grand Avenue 

 Member FlorUte' Teleffimph I>«UT«ry 



DAVIU CLARKE'S SONS 



DvliTcr orders fmm any part of the country to 



New York City 



Writ* •€ T«le«Tmpta 



2139-2141 Broadway, New York 



KOHMILLER, Florist 



426 Madison Ave. and 49th St., New 



York. Also Vanderbilt Hotel 



Triephfine, Murray Hill 783 



Ont-of-towD Orders Solicited. Location 



Ontrsl. Personal Attention. 



Member F. T. D. Asso. 



4DAM SEKENGER 



FLORIST 



32NEWBURY^^ BANGOR. ME. 



IVe Cooer all Points in Maine 



Providence, Rhode Island 



Johnston Brothers 



LEADING FLORISTS 



38 Dorrance Street 



Monbsr Fl»rlsU' Tstssrapk DsllTsry 



Of Interest to Retail 

 Florists 



ONE "WHY' OF THE EASTER 



SUCCESS. 



Did You Have an Easter Rush 



How iiiuiiy of us, ill all .sinterily, can 

 fall to realize the importance our Pub- 

 licity C'nnipalKn has had. in stimulat- 

 ing more sales this ICaster than ever 

 before. notwithstandinK the fact that 

 we are having the greatest world's 

 war ever chronicled? Those of us 

 who have had the far-sightedness to 

 conceive the benefits by tying up lo- 

 cally to our slogan "Say It With 

 Klowers," must have reaped a full 

 harvest as never before, and all this 

 in a most trying period of depression 

 against so-called luxuries. 



Centrally located as we are, here In 

 Boston, it gives me an exceptional op- 

 I)orl unity to study conditions apper- 

 taining to our l)uslness, and 1 can see 

 innumerable new faces continually, 

 which proves the necessity of more 

 publicity to create new buyers for the 

 sale of more flowers. I am convinced, 

 beyond a sliadow of doubt, that the 

 more use made of local advertising in 

 connection with our National Cam- 

 paign, the more new business will 

 come to those live-wires who are op- 

 timistic onougli to take up with it and 

 that their volume of business will ac- 

 cumulate beyond expectation. As for 

 myself, Easter was the largest wo 

 have ever experienced and must con- 

 fess that the two most important rea- 

 sons were: Confidence and securing 

 plenty of choicest available stock in 

 anticipation of the biggest Easter, an 1 

 secondly, buying plenty of advertising 

 space telling the people of Boston and 

 New England that we hart it, which 

 proves that our Publicity Campaign 

 has been a stimulus, and that we be- 

 lieve in taking the same kind of med- 

 icine we are handing out to our 

 friends, as evidence of its -worth. 



What pride and pleasure it must 



IN THE 



National Capital 



At your •rrvlee to deliver Flower* 

 •r Deslfffia on Order by Tele- 

 graph or otherwise. Prompt 

 Reliable Herrlce. 



GEORGE H. COOKE 



Connei-tlrat Ave. and L St. 

 WASHINGTON, D. C. 



IM4 



D A. Ii^ 13 S 



FLOBIST 



N. E. Car. 44 St. k Madisoa At«*, N. T. Otj 



( Member Rorifts' Tdccrftph Delivery Auo. ) 

 Flowers shipped on aU Sleuncrs Speci*J Corrcaparxi- 

 •pec tfi »ll [he l&rgc atics of Europe &nd the Bnaih 

 ColarttC TeLnraph arwl Cable adcireu Dardiflor 

 We eboold all MrieCly adhere t« the r»- 

 qoeet of the CniUd State* Teed AdulmU- 

 trMleiL 



JOHN BREITMEYER'S 

 —SONS— 



Cor. Broadway and Gratiot Av^a. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Gut Biooms 



W« rev«r all Mlrhlsau polete amrf vee^ 



• eei1«ns of Ohio, Indiana aad raaa^e 



Menbore Florlata' T«>lfl>srapb DetWery 



Aasoelatloa. 



GnD£ BROS CO 

 ■ Xk«r »T^w 



GUDE BROS. CO. 



WASHINGTON, D. C. 



Menber Florists Teietlrspli DellTary 



Orders (or NEW TOBK. 

 Writ* ar Phoaa la 



IMAX SCHLING 



785 Fifth Ave. 



Beat Florlata Id the Staiee ae 



Kefereoeee. 



BCROPEAN ORDERS EXECUTED 



Uembera of the Florlete' 

 Telegraph Delivery. 



THE ROSERY 



23 STEUBEN ST. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Floriita' Telegraph Delivery 



G. E. M. STUMPP 



761 FJftti Avi. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Assi. 



YOUNG & NUGENT 



42 West 28 Street 

 New York 



Maaabera Floriata' Telegrsiph D»hr»rf 



A. T. BUNYA^D 



NEW YORK 



413 Madison Ave. at 48lh Street 



Also Newport, R I. 



I OCABAKTKK ■ATMrAOTUUT 



