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11 U H 'V 1 C L' 1. T U H F'- 



Aprll 6, 191S 



BOSTON. 

 Tin- Ilortlciillurul Clul) of Boston 

 liold lis last iiu'otiiiK or t)u- soasoii at 

 the Pnrkor House on Wodncsdny fven- 

 InK. April .1. 



E. Allan I'elrce Is tlio llrsl norist 

 here to adorn his delivery auto with 

 the motto. "Say it with flowers," on a 

 biuc and Kold panel — a replica of tlie 

 glass siRns furnished by the Publicity 

 Bureau. 



R. & J. Farquhar & Co.. have issued 

 a special cirenlar list willi prices of 

 the famous "Veitch of London" collec- 

 tion of lilacs. These are the original 

 plants, comprising close to forty varie- 

 ties of the choicest selection. 



Henry Penn's bank checks now car- 

 ry the legend "Say it with Flowers," 

 as being proclaimed by a little trum- 

 peter. The idea is a good one and 

 might be adopted to advantage by 

 every flower grower or dealer in the 

 country. 



Mayor Peters has accepted the resig- 

 nation of John H. Dillon, chairman of 

 the Park and Recreation Committee. 



which was conveyed to His Honor by 

 letter. Until a new chairman is ap- 

 pointed. Deputy Commissioner .James 

 B. Shea will act as chairman. 



On one of the warm spring mornings 

 last week the bugs peeped out of their 

 nests, a la ground-hog, to see how veg- 

 etation was coming on. The first 

 thing they beheld was the shadow of 

 Walter Mott, advance courier for 

 Benj. Hammond's insect annihilators, 

 just arrived in town, and they drew 

 back in terror. 



Samuel Quint had a lively few min- 

 utes at his flower store in AUston 

 when a cow and calf that broke loose 

 from a herd being driven to the 

 abattoir smashed into the store, de- 

 vouring Easter lilies, ferns and any 

 other vegetation within reach, doing 

 considerable damage before they could 

 be driven out. 



NEW YORK. 



Herman Mammitsch succeeds Geo 

 T. Schuneman at Baldwin's. L. I. The 

 place is noted for its sweet peas. Mr. 

 Mammitsch was formerlv at Clifton. 

 N. J. 



The annual Flower Show at the 

 Prospect Park greenhouses opened on 

 Easter morning and drew admiring 

 crowds. The main exhibit is a wealth 

 of gorgeous color, arranged by the 

 hand of an artist. The floor is massed 

 with hyacintlis, tulips, daffodils, heath 

 and hydrangeas, the strong accents se- 

 cured by the use of the taller and 

 more brilliant azaleas, magnolias and 

 bottle brush Metrosidero.s. From this 

 rises an immense cross of Raster lilies, 

 lying upon a bed of yellow genista. 

 The sides of the walks are banked with 

 the choicest plants of many varieties, 

 a riot of color and beauty. 



CHICAGO. 



One of the largo department stui' 

 closed out 12.00i» plants some lime I) 

 fore the closing hour. Several of these | 

 stores did a largo business and gen- 

 erally sales were made below cost, 

 using the plants for an advertisement. 



The flower store of Fred C. Morris, 

 of Hinsdale, 111., was entered by bur- 

 glars, one night last week, who got 

 in by removing a panel out of the 

 door. l<'ortunately the cash drawer 

 contained but $12. so the loss was 

 light. 



The Leonard Seed Co. had forced 

 uiKin them the slight regard which 

 some people hold for the property of 

 others when they brought to trial a 

 man who entered one of their build- 

 ings and removed the lead pipe. i'"or 

 the gain of a few dollars hundreds 

 were sacrificed. 



The Frerers-Windler Co., wholesale 

 commission house for several years 

 in the Atlas Block, have sold out to 

 Louis Finnerman. formerly with A, 

 Henderson Co.. and Morris Goldberg. 

 They are enterprising young men and 

 have the best wishes of their friends 

 for their success. 



The proprietors of the loop retail 

 flower stores fairly outdid themselves 

 in their beautiful window decorations 

 before Easter. The rhododendrons 

 made the scarcity of azaleas go un- 

 noticed, so beautiful did they appear, 

 and even more attractive than the 

 azaleas on account of the foliage 

 among the flowers. 



The ribbon salesmen must have been 

 delighted at the profuse use of that ac- 

 cessory for Easter. Never before has 

 the specimen plant been so draped 

 and bow adorned as now. and whether 

 a red standard rose has Its beauty 

 enhanced l)y having its stem and 

 branches bedecked with yards of wide 

 blue satin ribbon or not and whether 

 it be artistic or not, yet the public 

 looked and bouglit. The genistas with 

 the gold colored ribbons on the hamp- 

 ers were all that could be desired. 



The suspense that makes the florist 

 so anxious as the Easter approaches 

 was more nerve-racking than ever this 

 year. With conditions so different it 

 was hard to know what to prepare for. 

 It was a question whether money 

 would be spent for flowers when our 

 country was at war. The chief differ- 

 ence, however, proved to be in the 

 spirit of the purchasers. There was a 

 seriousness about the buying and it 

 was evident that with sad hearts they 

 did the giving, but they did buy and 

 so freely that when the records for 

 the week are all footed up it is prob- 

 able that it will show one of the best 

 Easters in the history of the flower 

 business here. 



PERSONAL. 



ftobert Ancill. for the past five years 

 head gardener for the late Mrs. Quincy 

 Shaw, of Brookline. Mass., is now em- 

 ployed as head gardener to .John S. 

 I^wrence, at Lawrence Farm. Tops- 

 field. Mass. 



The 1st of May 

 Thrift Stamp Day 

 In The U. S. A. 



The Active Co'Dperalion of 

 Every Ki-aili-r of 



HORTICULTURE 



Ih Urgently KequeHted To 

 Make It A huccchs 



May lit, 1!II8, will t>c olincrroil 

 tliniUKliout tlio I'liltcil Suics ■■ 

 Thrift .Slaiiip I>iiy! On Hint iliiy ro- 

 tiiil Hton-H fvcry wliert? Id I'vtTjr lln© 



ut ttUHlllCHM will llHk ClJHtuintTH to 



tnko part uf llirir rbjinK« In Thrift 

 8tampii! It will lip iiiitrlotlc for 

 evory uiun. woiiiuu niid cliiiti to uc- 

 ci'pt lit leant one Tlirlft Stump tt« 

 chiince on every purcliuHe luaile tbat 

 day — uiul to make uh niuuy pur- 

 cbases ns posHlble on .May iBt. 



Here Is a liig. pnirtical way of 

 crettln^ mlllionH of Tlirift Stumpti 

 Into tbo liundB of the people of the 

 United Stntea, and of insuring the 

 BUCceBH of the Government'B War 

 Snvinf^B Sttimpfl cnmptiiKn. Thrift 

 Stump Day will help everjooe. It 

 will prove a tremendoUB houBt to 

 businesB. On May iHt, l'J18, the na- 

 tion shoulil do the lil^'KeBt total re- 

 tall buBineBB of any Hinfrle day In 

 our biBtory! The lienellciul babit of 

 Thrift will be sown hroadcaBt among 

 the citizens of the U. S. A.! Most 

 importjint of all, Uucle Sain will be 

 furnished with tdie sinews of War 

 and Victory! 



American bustnoss must go "over 

 tbe top" at oDce in a qulik drive to 

 make Thrift Stamp Day an over- 

 whelminB Huccess. You 'wholesalers, 

 you JobberB, you salesmen, must 

 talk Thrift Stamp Day among yonr 

 trade. arouBe tbe Anthunlasni of the 

 retailers, the storekeepers, the clerks 

 behind the counters. Uncle Sam 

 needs your help. A practical plan 

 bas been prepared showing bow each 

 one of you can "do your bit" to 

 make Thrift Stamp Day a red letter 

 day In American business annals. 

 Write for this plan today without 

 fall. Kemember. In helping Uncle 

 Sam you are helping busluesa and 

 helping yourselves. Address Mr. W. 

 Ward Smith, National War Savings 

 Committee, SI Chambers St., New 

 York City. 



NATIONAL WAR:SAyiKes:CCirMniEE 



51 ChaniberH Street, New York City 



ST. LOUIS. 



The growers hold their meeting this 

 week. 



Shaw's Garden made a very elabo- 

 rate Easter display of primroses, aza- 

 leas and- other plants. 



George Behrner. proprietor of 'Wolf- 

 Wilson Floral Department, will occupy 

 headquarters at 7th and Washington 

 streets shortly. 



The wholesalers liave been retjuest- 

 ed to stop deliveries to the retailers 

 and give tliat expense monthly to the 

 Publicity Fund for advertising pur- 

 poses. 



ROCHESTER, N. Y. 



The conservatory at mghiand Park 

 is exhibiting handsome groups of lilies, 

 genistas, cinerarias, roses and acacias. 



Edwin C. Kaelber. stationed in a 

 government position, is here on a fur- 

 lough and will soon be located In 

 Syracuse. 



Schuyler Arnold, who is with the air 

 squadron in France, has been commis- 

 sioned to grow vegetables tor the 

 United States troops. 



