362 



HORTICULTURE 



April 13, 1918 



HORTICULTURE 



VOL XXVII 



APRIL 13, 1918 



NO. IS 



rrni.isHED weeki,y bt 



HORTICULTURE PUBLISHING CO. 



147 Summer Street, Boston, Mass. 



■ntrrrd ■• (rroDdcliiii malli r n.'<-iMiilii'r 8, IIKM. at tUe Pent Oflloe 

 ■t BoitoD. Maas., under the Art vf roogreai of Marcb 3, 1.S7U. 



CONTENTS Page 



COVER ILLUSTRATION I'art ot a House of 10,000 

 Azaloa indica at Eureka. Cal 



RESTRICTIOX ON IMPORTS 361 



CLUBS AND SOCIETIES— New York Florists' Club- 

 Stamford Horticultural Society — Meetings Next 

 Week — Cliicago Florists' Club — Gardeners' Boston 

 Conference — Notes 363 



HIPFE.VSTRUM (Amar.vllis) 364 



OBITUARY — James MacGregor, portrait — William 

 Just — John James Nugent 365 



PRACTICE ANTD THEORY IN HORTICULTURE— 

 Prof. E. A. White 366 



SEED TRADE— Reports on Seed Corn— The British 

 Way — Field and Garden Seed Exempt from Em- 

 bargoes — Chicago Seed Trade — Notes 368 



OF INTEREST TO RETAIL FLORISTS: 



How About That Subscription? Henry Penn — New 

 Flower Stores " 370-371 



FLOWER MARKET REPORTS: 

 Boston, Chicago, Cincinnati, New York, Philadelphia, 



Pittsburgh 373 



Rochester, St. Louis 375 



ixx:al a.nd general NEWS: 



Rochester, Cincinnati 375 



Boston, New York, Philadelphia, Pittsburgh, Chicago, 



St. Louis 376-378 



MISCELLANEOUS: 



Spade and Hoe — A Promising New Rose 361 



A Worthy Cause — Henry Penn 361 



Pittsburgh Easter Show — The Volunteer, poetry.... 364 



Publication Received — Catalogue Received 365 



For Next Christmas— Illustration 367 



A Promising Season South 367 



Greenhouses Building or Contemplated 367 



New Corporation 371 



Personal — Visitors' Register 375 



In calling attention to the announcement 



A of the operation of the Service Bureau of the 



worthy National Association of Gardeners which 



purpose appears in this issue and which has already 



appeared in the Journal of the International 

 Garden Club we are pleased to express cordial approval 

 of the project and hope it may accomplish in the fullest 

 sense the purpose for which the movement has been 

 inaugurated. We are advised by Secretary Ebel that 

 the functions of the Service Bureau are intended to be 

 educational as well as serviceable and it does not con- 

 fine its energies merely to procuring positions for 

 members who may apply to it, but it is also bringing to 

 the attention of those requiring the services of garden- 

 ers that simply because a man may term himself a gar- 

 dener, he does not necessarily possess the qualifications 

 to entitle him to that calling^that efficiency in garden- 

 ing is only acquired through a thorough training and 

 that the cheapest man is by no means the most eco- 

 nomical and rarely a truly capable gardener, and that 

 the proficient in gardening, as in all other acquired voca- 

 tions, arc entitled to and are learning to demand proper 

 consideration. It is one of the avowed aims of the asso- 

 ciation, through a systematic organization of its Service 

 Bureau, to weed out the interlopers of the profes.sion 

 who pass under the guise of gardeners without the 

 proper knowledge to fit them as such. All tme friends 

 of the gardener and his profession will snrclv sav 

 "amen." 



The returns from the Easter business 

 A Mif all in now and they are uniform- 



master stroke ly cheering from every part of the 

 country, far more so than many dared 

 111 hojic for. The much harrassed florist trade, "so 

 weary with disasters, tugged with fortune," will now 

 fresh courage take, full of confidence that the worst is 

 past and that for the prudent industrious man the 

 future holds nothing to cause dejection. The splendid 

 success achieved is variously accounted for in the trade 

 —the good weather, the publicity drive, a rational reac- 

 tion in public sentiment, and various other things — 

 and it is no doubt true that all these influences had a 

 share in the grand total. It certainly must be very 

 gratifying not only to the plant and flower growers and 

 retail dealers themselves but also to all the varied indus- 

 tries which depend more or less upon the florist trade 

 as an auxiliary for their own jirosperity. Following 

 the distressing inflictions which the flower producers 

 have had to bear during the past six months, even 

 Nature, herself, .seems to have finally taken pity on the 

 victims and, in sheer admiration and approval of the 

 aggressive courage displayed, has done her very best to 

 heal the wounds with abundant sunshine and every 

 other possible amelioration and assistance in the work 

 of providing for and facilitating the tran-saction of the 

 Easter business. It is an inspiring tale that the empty 

 plant house benches unfold — an inspiration that will 

 engender assurance and strengthen faith as to the 

 future. Easter 1918 is one of the best things that has 

 iiaiipened to the florist and his allies in many years. 



It is said, and with much truth, that 

 Mat<e "difficulties show what men are." The 



every day business standing of those who by dint of 

 a big day frugality, tenacity and self-sacrifice shall 

 have surmounted their difficulties and 

 come through intact after the supreme ordeal of the 

 ])ast year should and unquestionably will, be materially 

 advanced by their achievement. It docs appear that, 

 thus far. everything considered, the "ornamental hor- 

 ticulture" industries, as a whole, have made about as 

 good a showing of stability, proportionately, as have 

 most other lines of commercial enterprise, and this, be 

 it remembered, in spite of the fact that the flower and 

 nursery industries, "asleep in the lap of legends old," 

 have but just begun to awaken to the essentialities of 

 modern success in business building. Like a man 

 aroused from deep slumber, opening his eyes for a 

 moment and closing them again, a convulsive effort waa 

 again made for Easter business this year and the next 

 spasm will be for Mothers' Day, and then Memorial 

 Day, the interim being seemingly left to luck. Firms 

 that launched into more or- less newspayier publicity for 

 big Easter business, now evidently absorlied in con- 

 tented retrospect of their success, apparently view with 

 indifference the opportunities offered by the overloaded 

 wiiolesale market during the past week and the feeble 

 demand, notwithstanding the fact that there should be 

 flowers continuously in every home, that every day in 

 tlie year is the birthday anniversary of tens of thousands 

 of niotliers, fathers, wives and sweethearts, as well as 

 flower gift day for friends sick or lonely — all of which 

 the i)ublic should be constantly coached to regard as 

 lesritimate objectives for the use of flowers until it has 

 become an universal habit. Who can doubt that the 

 lagging trade since Easter might have been spurred into 

 consuniin? much of the present abundant surplus or 

 that the future arowth of the business will depend very 

 lartrely upon the way in which those engaged in it line 

 lip for modem progressive methods and ideals wiiich 

 would mean a big day even- day in the year? 



