April 20, 1918 



HOETICULTUEE 



President C. H. Totty has appointed 

 S. A. Anderson, Buffalo, N. Y., to fill 

 the vacancy on the Publicity Commit- 

 tee occasioned through the death of 

 Joseph Heacock. 



The Promotion Bureau has sent out 

 another broadside featuring the direct 

 aid publicity service provided by 

 means of newspaper cuts, glass signs, 

 transfer signs, lantern slides for use 

 in the "movies," the booklet "Say It 

 With Flowers" and stickers for use on 

 envelopes, boxes, etc. All orders for 

 newspaper electrotypes are filled the 

 same day as received, so that anyone 

 requiring the electrotype featuring 

 the Mother's Day advertisement may 

 by ordering immediately be assured of 

 recieving it in ample time for use. 



From the newspaper clippings reach- 

 ing the Promotion Bureau from vari- 

 ous sources it is evident that the news- 

 paper electrotype for Easter was large- 

 ly read, thus linking up splendidly 

 with the campaign advertisements In 

 the Woman's Home Companion and 

 Literary Digest, which together go 



into nearly two million homes of the 

 better class. Reports from florists re- 

 ceived from many sections of the 

 country indicate that the good influ- 

 ence of the Campaign advertising was 

 felt in the Easter business, and the 

 committees are being congratulated 

 upon the general excellence of their 

 work. "Keep it up" is the general 

 recommendation of the trade, and with 

 the help very reasonably expected it 

 will be kept up. 



But the fund must be kept up, too. 

 The ammunition must be in the treas- 

 ury — not merely on paper. Every dol- 

 lar is judiciously expended on the ob- 

 ject for which it is subscribed, and 

 there is use for twice as much as Is 

 already recorded, and more. 



The Promotion Bureau has publish- 

 ed a list of the names of all subscrib- 

 ers to the Campaign Fund, with the 

 amounts of their subscriptions. Any 

 florist who has not already subscribed 

 should write for a copy and see what 

 his neighbor is doing — perhaps the ob- 

 servation may lead to his determina- 

 tion of the amount he would like to 

 subscribe. The amounts are purely 

 voluntary — there is no dictation, no 

 criticism. It is a matter of what one 

 can afford, or what one's business will 



stand; and, as has been pointed out 

 before, a subscription is really an in- 

 vestment, and should be considered as 

 such. 



It should be borne in mind that it is 

 not the purpose of the Publicity Cam- 

 paign to merely boom business for 

 special days. While special days are, 

 of course, featured, the prime object 

 of the movement is to increase the 

 daily demand for flowers, to make 

 their use general rather than excep- 

 tional, and a necessity in the home. 



Many wholesale houses have or- 

 dered small stocks of the glass signs, 

 which they will distribute in their dif- 

 ferent sections at the regular cost — 

 $1.50 each. Every retail florist in the 

 land should display at least one sign 

 in his window. Its appeal, "Say It 

 With Flowers." will become the 

 stronger the more it is used. Many 

 millions of people every day will be 

 attracted by the message thus gen- 

 erally conveyed, and its good effect 

 will be so large as to be incalculable. 

 The design of the slogan is readily 

 connected with its counterpart in the 

 magazine advertisements, so that its 

 purpose is instantly brought to mind. 



1170 Broadway, New York. 



John Young, Sec, 



VEGETABLES STARTED IN 

 FLOWER POTS. 



Mr. Editor. 



Dear Sir: — You surely have many 

 a reader interested in the raising of 

 vegetables for the market, truck gar- 

 deners, private gardeners and others. 

 We should like to ask some of these 

 experienced people whether it is cor- 

 rect that vegetables when started in 

 flower pots before being set into the 

 open, or into the forcing bed, will 

 prove of stronger constitution, and 

 as such more proliflc in the crops? 

 To us it will be of interest to have 

 a correct answer to this, though we 

 are aware that in all such matters 

 even experts are apt to differ some- 

 what in their views. If you will 

 kindly give this letter publicity 

 through your valued columns, we will 

 be thankful. 



Yours very truly, 



W. R. S. 



New York. 



PRIZE DINNER TABLE DECORATION. 



BEWARE OF THIS SWINDLER. 



A man representing himself as "VV. 

 H. Ward," or claiming falsely to be 

 a relative of Ralph M. Ward, of New 

 York, has been operating in various 

 places in New England, borrowing 

 money on spurious checks, etc. R. M. 

 Ward has had a nvmiber of anxious 

 Inquiries from florists who have been 

 victimized by this impostor. Should 

 he make application to any of the 

 readers of this notice, they should 

 have him arrested. 



RoS.MJND Ro.SKS ,\ND AdI.VNTUM PaRLEYKNSE. 



The accompanying picture shows a 

 very tasteful table decoration at the 

 recent International Flower Show in 

 New York City. It was the work of 

 Alfred T. Bunyard, whom we have 

 had frequent occasion to commend 

 for his excellent taste in such mat- 

 ters. The only material used was 



F. R. Pierson's exquisite new Ophelia 

 rose. Rosalind, with Adiantum Far- 

 leyense. These two gems in their 

 respective lines made an ideal com- 

 bination. In our cover illustration 

 ■this week appears another of Mr. 

 Bunyard's masterpieces, the only ma- 

 terial used in this instance being the 

 dainty little pink Baby Doll rose. 



