April 27, 1918 



HORTICULTUEE 



413 



The Promotion Bureau is calling the 

 attention of florists to the fact that 

 there will appear In the Saturday 

 Evening Post and The Literary Digest, 

 Issues of May 4, advertisements featur- 

 ing Mother's Day, which is Sunday, 

 May 12. A good many florists have 

 already provided themselves with the 

 electrotypes furnished by the Bureau's 

 service, in order that they may use 

 their local newspapers to link up with 

 the publicity obtained through these 

 national magazines. It is safe to say 

 that these magazines cover a large per- 

 centage of the population in every sec- 

 tion, especially among the classes 

 which include prospective flower buy- 

 ers, so it goes without saying that the 

 magazine advertisement is easily con- 

 nected with the local advertisement 

 which reproduces it in its main par- 

 ticulars. It has already been demon- 

 strated that this particular form of co- 

 operation is most profitable. 



Florists who use the moving picture 

 theatres for direct appeals to the pub- 

 lic can get the Bureau service of four 

 slides which also, as far as possible, 

 feature the magazine advertisements. 

 Take the Mother's Day advertisement 

 for instance: The delighted mother 

 holding the bunch of carnations In her 

 hands, with the shadow picture un- 

 derneath of the devoted son who has 

 remembered Mother's Day is a picture 

 calculated to stamp itself in the minds 

 of the public at this season, and it is 



up to the florists to push the Impres- 

 sion along and cash it in at their own 

 establishments. 



The secretary has, in the last few 

 days, been devoting himself to the 

 spreading of the campaign doctrine in 

 the communities adjacent to head- 

 quarters, with satisfactory results. He 

 Is arranging an itinerary for personal 

 visits which will embrace a wide area 

 of territory throughout the country, 

 and has had volunteered to him the 

 help of various trade organizations to 

 promote meetings of florists at points 

 covered by his trip. Florists' clubs 

 which have not already taken this 

 form of cooperation into consideration 

 should get in touch with the secretary 

 at once, so that his itinerary routing 

 may be as far reaching as possible. 



The financial standing of the Cam- 

 paign, as regards the support so far 

 given It, is well shown In the list of 

 subscribers to the fund just published 

 by the Promotion Bureau. Copies of 

 this list will be furnished to anyone 

 making request of the Secretary for 

 same, and it is advised that any who 

 have difliculty in determining the 

 amount they would like to contribute 

 to the Fund apply for a copy, and see 

 for themselves what their brothers In 

 the trade are doing. All contributions 

 are entirely voluntary; the idea is that 

 each should give what he feels he can 

 afford, and he is assured beforehand 

 that there will be no criticism — the 

 movement has got beyond anything of 

 this sort. , 



Through clerical errors two or three 

 Inaccuracies crept into the published 

 list of subscribers, which the Promo- 

 tion Bureau here desires to correct. 

 The State of Ohio is credited only with 

 subscriptions amounting to $1,287. 

 Added to those enumerated should be 



the following: Cleveland Cut Flower 

 Co., $100; Cleveland Florists' Club, 

 $200; Mrs. Mercer, Cleveland, $25; C. 

 Merkel & Son, Mentor, $50; and Fred 

 Witthuhn, Cleveland, $25, making the 

 total $1,687. Another affects the pub- 

 lished total of subscriptions from the 

 State of Michigan. The L. Bemb 

 Floral Co. of Detroit subscribed $100, 

 while their subscription is printed as 

 $25. The total subscription from 

 Michigan therefore should read as 

 $1,151.50 instead of $1,076.50. 



It is encouraging to record the re- 

 ceipt from Cleveland of advice from 

 Herman P. Knoble that active work 

 in the Publicity Campaign is only just 

 beginning there, and that the State's 

 total will speedily be doubled. 



The following additional subscrip- 

 tions to the Fund have been recorded: 



Annually for Four Years — Fred H. Meln- 

 hardt. St. Louis, Mo., $10; W. Rummler, 

 Rutherford, N. J., $5; Coles Flower Sbop, 

 Kiikiimo, Ind., $3; C. E. Hubbard, Topeka, 

 Kans., $5; Wm. Blackman Floral Co., 

 Kviiusville, Ind.. $10; Cbiekasha Green- 

 house, Chickasha, Okla., $3; Chas. Schoen- 

 hut. Buffalo, N. Y., $15; E. P. Sawyer, 

 Clinton, Mass., $5; Donnelly Floral Co., 

 Wichita Falls, Tex., $10; Corp. of Chas. F. 

 Meyer, New York, $25; H. M. Robinson Co., 

 Boston, Mass., $100; Morgan Floral Co., 

 Fort Morgan, Colo., $5; Paul W. A. Gral- 

 lert, Oakland, Calif., $10; Jos. Harris & 

 Bro., Shamokln, Pa., $5; K. M. Erdman & 

 Son, Mt. Carmel, Pa., $5; Robt. H. Haw- 

 kins, Bridgeport. Conn., $20: O. H. Her- 

 man. Council Bluffs, la.. $25; Bonnet & 

 Blake, Brooklyn, N. Y., $15; C. E. Russiti, 

 Sunbury. Pa., $5; Louis Menard, Albany, 

 N. Y.. .$5; M. Wilson, New Haven, Conn., 

 $5; Chas. Abrams, Brooklyn, N, Y., $15; 

 Cleveland Cut Flower Co., Cleveland, Ohio, 

 $100; Cleveland Florists Club, Cleveland, 

 Ohio, $200; Mrs. Mercer, Cleveland, Ohio, 

 $25; Fred Witthuhn, Cleveland, Ohio, $25; 

 C. Merkel & Son, Cleveland, Ohio, $50. 

 For One Year— Western Pot Mfrs. Credit 

 Ass'n, New Brighton, Pa., $100; C. S. Mac- 

 nair. Providence, R. L, $5. Total, $S13. 

 Previously reported from all sources, 

 $32,37B. Grand total, $33,189. 



ENCOURAGE THE FLORIST. 



"Flowers are always fit presents, be- 

 cause they are a proud assertion that a ray 

 of beauty outvalues all the utilities of the 

 world." — Emerson. 



A man with plenty of money was 

 heard to say: "Among war economies 

 I have stopped buying flowers." 



That is a foolish war economy. 

 Flowers are to the spirit what heat 

 is to the body. The spirit is more im- 

 portant than the body — better save 

 some coal in your furnace and put the 

 money into flowers that will make 

 your children happy, bring spiritual 

 light into your household and give 

 your wife one fewer cause for regret 

 that she married you. 



The individual quoted did not say 

 whether he had ceased sending flow- 

 ers to his wife or some young lady 

 able to hit high C. 



Whoever gets the flowers as a pres- 

 ent, as Emerson truly says, knows that 

 such a present is a compliment, since 

 it implies that the one to whom the 

 present is given appreciates beauty. 

 When you send flowers. Instead of 

 sending something that will last long- 

 er, you say with your gift, "These 

 flowers are sent to one In whom the 



spirit outweighs the body," and that Is 

 a compliment. 



In a Southern city, an old editor 

 was laid up in a hospital. In a theatre 

 nearby Maude Adams was acting. She 

 read about the editor, did not know 

 him from any other bald gentleman, 

 but felt sorry for him and sent him 

 some roses. 



The editor's secretary, a gay young 

 gentleman, took one of the roses, 

 pressed it carefully, and seemed much 

 delighted to have it. He explained 

 that he was not a victim of footlight 

 fascination. "I want to take that flow- 

 er to my wife," said he. "She would 

 rather have me bring her a rose that 

 Maude Adams sent than anything else 

 I could bring her." 



A fine compliment to Maude Adams, 

 one that ought to make her glad she 

 sent the flowers to the old man. An 

 actress whose rose, given in charity, 

 is saved by a dashing young man, who 

 gives it to his wife because the wife 

 so greatly admires the actress, can 

 truly say that she has been playing the 

 right kind of parts and has not worked 

 In vain. 



Give useful presents, of course. But 

 also give flowers. If you cannot af- 



ford those that are expensive, give 

 those that are cheap. There are all 

 kinds. The florist whose beautiful 

 shop you pass is to the soul of man 

 and woman what the restaurant keep- 

 er is to the stomach. And the feeding 

 of the soul is as important at least as 

 any other kind of feeding. 



BUY FLOWERS. — A^. Y. Journal. 



PERSONAL. 



William H. Tarbox, yclept, the 

 "dahlia king," is ill at his home at 

 Tarbox Corners, East Greenwich, R. I. 



Peter Scott, formerly ii\ the employ 

 of H. T. Hayward, has taken charge 

 of the estate of Mrs. W. H. Hoffman, 

 at Rumstick Point, Barrington. R. I. 



James Littlejohn. recently with R. 

 & ,T. Farquliar & Co., at their nursery 

 on Cape Cod, has entered the employ 

 of P. W. Sprague to develop a model 

 fruit farm at Scarboro Beach, Me. 



President C. H. Totly has appointed 

 William H. Duckham, Madison, N. J., 

 a member of the National Flower 

 Show Committee, to fill the unexpired 

 term of William P. Craig, Philadel- 

 phia. Pa., resigned. 



John Young, Secretary. 



