H K T 1 C U L T U K E 



REGULATION RESTRICTING FUEL CONSUMPTION 



BY FLORISTS 



The United States Fuel Administra- 

 tion during tiie last few months has 

 held several conferences with repre- 

 sentatives of the commercial florists 

 of the country. The florists have 

 shown full appreciation of the prob- 

 lem involved in providing supplies of 

 fuel to florists at a time when there is 

 a shortage for war industries. 



It is the hope of the Fuel Adminis- 

 tration that sufficient reduction In 

 consumption of the lesser essential in- 

 dustries can be obtained without de- 

 moralizing any of those industries 

 which, like the florists, are highly es- 

 teemed by the public. It has been 

 agreed that a 50 per cent curtailment 

 in the use of fuel, which, in general, 

 means a curtailment of hothouse 

 space, will permit the florists to pre- 

 serve their most valued stock and 

 keep their business organizations in- 

 tact during the war. 



As a result of these conferences, the 

 United States Fuel Administration is- 

 sued on April 24, 1918, an order 

 governing "the use of fuel by florists, 

 both public and private, during the 

 coming year. The order reads: 



1. That the term "florist" in this 

 regulation shall be construed to in- 

 clude any person, firm, association, or 

 corporation, engaged in the growing of 

 flowers, plants or winter vegetables, 

 but it is not intended to and shall not 

 Include the growing of plants for 

 transplantation to produce summer 

 vegetables. 



2. That the term "greenhouse" 

 shall be construed to mean any build- 

 ing, private or public, in which arti- 

 ficial heat is used to aid in the grow- 

 ing of flowers, plants or winter vege- 

 tables. 



3. That no florist, as defined above, 

 shall at any of his greenhouses con- 

 sume, burn, or use fuel of any descrip- 



tion, including coal, coke, fuel oil, and 

 natural gas, or other petroleum prod- 

 ucts, or use power derived from any 

 such fuel, for or in connection with the 

 growing of flowers, plants, or winter 

 vegetables, as above defined, during 

 the year beginning April 1, 1918, and 

 ending March 31, 1919, to an amount 

 in excess of fifty per cent (50%) of 

 the average annual amount of fuel 

 consumed at such greenhouse for or 

 in conection with the growing of 

 plants, flowers and winter vegetables, 

 during the period from April 1, 1915. 

 to April 1, 1918. 



4. That whenever it appears that 

 any particular greenhouse was not in 

 existence on April 1, 1915. then and in 

 such case the period during which it 

 has been in existence prior to April 1, 

 1918, shall be considered and used as 

 a basis in determining the quantity 

 that would constitute one-half of the 

 average annual consumption of fuel of 

 such greenhouse. 



5. That any florist, as above de- 

 fined, owning and operating more than 

 one greenhouse for the growing of 

 plants, flowers or winter vegetables, 

 may combine such greenhouses and 

 use in such combined greenhouse the 

 fuel allotted to each of such green- 

 houses by this regulation, provided the 

 amount of fuel so used at such com- 

 bined greenhouse shall not be in ex- 

 cess of one-half of the fuel consumed 

 by all of such greenhouses when 

 operated separately. 



6. That whenever two or more 

 florists find that a further fuel econo- 

 my would result from using in one 

 greenhouse the allotments of fuel as 

 provided by this regulation, to two or 

 more greenhouses, then upon applica- 

 tion to the United States Fuel Admin- 

 istration and receiving a permit there- 

 for, such florist may use the aggre- 

 gate allotment of fuel to their respec- 



tive greenhouses at one or more green- 

 houses operated jointly by them, pro- 

 vided the amount of fuel so used shall 

 not exceed one-half of the amount con- 

 sumed by all such greenhouses when 

 operated separately. 



7. That any such florist, violating 

 or refusing to conform to the above 

 regulation, shall be liable to the pen- 

 alty prescribed in the aforesaid Act of 

 Congress. 



(Signed) H. A. G.vrfield, 

 United States Fuel Administrator. 



Later Ruling 



The United States Fuel Administra- 

 tion has interpreted its regulation of 

 April 24, restricting fuel for green- 

 houses by ruling that the exception 

 made in favor of greenhouses in which 

 vegetable plants were raised for 

 "transplantation to produce summer 

 vegetables" applied only to green- 

 houses exclusively devoted to that pur- 

 pose. 



BITUMINOUS COAL PRICES 



Further classification of prices of 

 bituminous coal has been made by the 

 United States Fuel Administration In 

 a regulation covering certain mines in 

 Virginia. 



The prices are as follows: Mlnea 

 operated near St. Charles. Lee County, 

 by the Darby Coal Mining Co.; Black 

 Mountain Mining Co.; Virginia Lee 

 Co.; Old Virginia Coal Co.; United 

 Collieries Co.; Benedict Coal Corpora- 

 tion; and the Imperial mine of the 

 Virginia Iron, Coal & Coke Co., 

 Roanoke, Va. — Run of mine, $2 65; 

 prepared sizes, $2.90; slack or screen- 

 ings. $2.40. 



The prices were effective at 7 a. m. 

 April 26, and do not include the 45 

 cents per ton allowance to operators 

 who have complied with the terms of 

 the wage-advance agreement. 



Our promotion Bureau has just 

 classified and filed many hundreds of 

 clippings of advertisements inserted 

 by florists in newspapers throughout 

 the country, and it is rather surpris- 

 ing to notice how tew florists think 

 of the advisability — we might say 

 pecessity — of using in tlieir advertis- 

 ing copy our slogan phrase "Say It 

 With Flowers." It should by this 

 time be realized that this slogan is an 

 Important link with the advertise- 

 ments which the Publicity Committees 

 are inserting in magazines of far 

 reaching circulation, sucli publicity be- 

 ing wholly for the good of the trade. 

 The slogan is also the subject of our 

 handsome window sign, which is be- 

 ing displayed in prominent flower 

 stores everywhere. This slogan was 

 created to suggest to the public mind 

 that flowers are a convenient medium 



for the conveyance of sentiments. If 

 used by every florist in his announce- 

 ments a vast amount of publicity is 

 afforded, all helpful to our campaign. 

 It is hoped that every florist using 

 newspaper space for Mothers' Day an- 

 nouncements will, in some way, in- 

 clude this slogan in his copy. 



Quite a few subscribers to the Cam- 

 paign fund have, so far, overlooked 

 the necessity for remitting their sub- 

 scription for the 1918 period of adver- 

 tising. It is hoped that they will not 

 longer delay, as the Publicity Com- 

 mittees are very desirious of making 

 the Campaign continuous, without any 

 break in the program which has been 

 so well thought out and arranged. A 

 Campaign such as this one cannot 

 move very far on credit, nor should it 

 be expected to do so. With the splen- 

 did results already obtained there Is 



every reason to force the fighting 

 rather than to deter it. 



Wouldn't this be a good time for 

 the State Vice-Presidents of our So- 

 ciety to do a little more work for the 

 Campaign fund? It should not be 

 hard now to convince any florist that 

 our movement is well-balanced and 

 bound to be a complete success. Every 

 dollar spent means more business. 



The following new sul)scriptions 

 are reported: 



Annually for F'our Years— Lanternler, 

 Florist, Ft. Wayne, Ind., $5; Scbultbela, 

 Florist, Scranton, Pa., $15; Wm. H. Kueb- 

 ler, Brooklyn. N. Y., $15; O. A. Stoll. Hills- 

 dale, Mich., $10; GcodbraU Floral Co., Mo- 

 bile, Ala., $5. For One Year— Cbas. BartelB, 

 Bronx, N. Y., $15; Andrew Cliristensen, 

 Stoneham, Mass., $10: George. Inc., Nor- 

 folk. Va., $25; VV. J. Newton. Norfolk, Va., 

 $25; Thos. Young, Jr., Bound Brook, N. J., 

 $50. Total, $175. Previously reported from 

 all sources, $33,18». Grand total, $33,364. 

 John Youno, Secy. 



