May 18, 1918 



HORTICULTURE 



483 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



The Publicity Campaign 



The secretary in the week just 

 passed completed an initiative trip 

 among the florists to stimulate inter- 

 est in the Campaign. His objective 

 point v^as Pittsburgh, where he found 

 the florists in a very receptive mood, 

 and well organized through their re- 

 cently formed Association of retailers. 



In company with Chairman George 

 Asmus of the Publicity Finance Com- 

 mittee, who was invited to speak at 

 the banquet of the Retail Florists' Asso- 

 ciation of the Pittsburgh district, to 

 be held at the Seventh Ave. Hotel on 

 the evening of May 7, the secretary at- 

 tended the banquet. Mr. Asmus made 

 a stirring address, dealing with the 

 Publicity Campaign in all its phases. 

 The secretary also spoke, mainly de- 

 tailing the service of the Promotion 

 Bureau. 



The secretary is pleased to report 

 that several new members of the S. A. 

 F. & O. H. were obtained In Pittsburgh, 

 three taking out lite memberships. 

 The subscriptions to the Publicity Cam- 

 paign Fund amounted to upwards of 

 1400.00 most of them annual subscrip- 



tions for the four year period of the 

 Campaign. 



The secretary takes this opportunity 

 to express his thanks for courtesies 

 extended to him by the trade while in 

 Pittsburgh, and his great appreciation 

 of the especial services rendered his 

 work by S. McClements and B. A. 

 Elliott. 



The Promotion Bureau his sent out 

 a number of eleutrotypes and lantern 

 slides featuring Mother's Day. It 

 should be borne in mind that neither 

 slides nor electrotypes bear any dates, 

 consequently they are good for use in- 

 definitely. Orders for booklets, signs, 

 both glass and transfer, and stickers 

 2 in. to 6 in. long are now available 

 for immediate shipment. All these will 

 do better service among the florists 

 than in the secretary's oflice, so it is 

 hoped that those who have not yet 

 taken any of these service aids will 

 put in requests for them right away. 

 The slogan "Say it with Flowers" can- 

 not be seen too much, and every time 

 it attracts attention its message goes 

 home. 



The following subscriptions are re- 

 corded for the week: 



Annually for Four Years— Emil Wilther, 

 Louisville, Ky., $2; Louis Kirch, Louisville, 

 Ky., $:i; Ki'ntuckv Society of Florists, 

 Louisville. Ky.. $50; H. Kleinstarink, 

 Louisville, Kv., $25; Leo. Zoeller, Louis- 

 ville, Ky., $1.25; J. F. Link, Louisville, Ky., 

 $2.50; Aug. R. Baumer, Louisville, Ky., $25; 

 .Jacob Scbulz Co.. Louisville, Ky., $25; Mrs. 

 M. D. Relmers, Louisville, Ky., $20; Henry 

 Fuchs, Louisville. Ky., $5; W. E. F. Weber, 

 Sault Ste Marie, Mich., $2.50; Chas. A- 

 samuelson, Chicago, 111., $25; Henkes Bros., 

 Watervleit, N. Y., $10; H. B. Hazeltine, 

 Albany, N. Y., $5; J. E. Yates, Champaign, 

 111., $5; John W. Scott, Lisbon, O., $3; 

 Electric City Conservatory, Great Falls, 

 Mont., $5; H. Clay Primrose, Louden Nur- 

 series, Irvington. Baltimore, Md., $10; 

 Saginaw Bay Citv Florlcultural Society, 

 Bay Cltv, Mich., $25. 



For One Year— Jos. G. Neidinger Co., 

 Philadelphia, Pa., $100. 



Through the Retail Florists' Association 

 of the Pittsburgh District : Wm. M. Tur- 

 ner. Wilkinsburg, Pa., $25; Wm. F. Drewes, 

 I'.raddock, Pa., $10; P. S. Randolph & Sons, 

 Verona, Pa., $25; A. Krongold, Victoria 

 Flower Shop, Pittsburgh, Pa., $5; John 

 Bader Co.. N. S. Pittsburgh, Pa., $50; Ran- 

 dolph & McClements, Pittsburgh, Pa., $100; 

 F. H. Reigelmeier, Pittsburgh, Pa., $10; G. 

 Wassenauer, Sewickley, Pa., $3; T. Mal- 

 liranck. Johnstown, Pa., $50; Miss Emma B. 

 Maxwell, Wilkinsburg, Pa., $25; G. P. 

 Weaklen Co., Pittsburgh, Pa., $10. 



For One Year— Mrs. E. A. Williams, 

 Pittsburgh. Pa., $100; Harris Bros., Pitts- 

 burgh. Pa., $5. 



Total, $771.25. Previously reported from 

 all sources, $33,759.00. Grand total, 

 $34,530.25. 



John Young, Secretary. 



1170 Broadway, New York, 



May 11, 1918. 



Another Flower Day^ Friday, May 24 



To give encouragement to the Italian 

 forces, and as one of the nations allied 

 with us in the great world war which 

 has had little or no sympathetic rec- 

 ognition in America such as has been 

 accorded to other nations, the various 

 war leagues of national character have 

 organized to observe Friday, May 24 

 next, as Italy-America Flower Day. 



On this day everybody is requested 

 to wear red and white flowers, with 

 foliage, or flowers with red, white and 

 green ribbon. 



Florists' Help Asked. 



The movement is sponsored by the 

 Italy-America Society, 165 Broadway, 

 New York, Judge Charles Evans 

 Hughes, president. Francis Markoe is 

 chairman of the flower committee. This 

 committee with the co-operation of the 

 various leagues and societies promi- 

 nent in the movement have called upon 

 their local branches in 2000 cities and 

 towns to exert their influence to col- 

 lect at these different points supplies 

 of flowers, and to undertake their dis- 

 tribution. 



Mr. Markoe, at the solicitation of the 

 bodies working with him has request- 

 ed the Secretary of the S. A. F. & O. H. 

 to enlist the services of the florists in 

 all these towns to take care of the 

 flowers which the branch organizations 

 will collect, and have them ready for 

 the time of distribution. In other 

 words, the florists are asked to con- 

 sider their places of business as col- 

 lection depots for the occasion, acting 

 with the workers of the local organiza- 

 tions. No donations of fiowcrs are 

 asked, simply co-operation in the work 

 of collection. 



This request is laid before the trade 

 in the belief that all florists will be 

 willing to lend assistance as desired, 

 and will act with the representatives 

 of their local organizations if called 

 upon to do so. 



The leagues in charge of the move- 

 ment are as follows: 



Girls Friendly Society, American 

 Fund for French Wounded, Fatherless 

 Children of France Fund, National 

 Special Aid Society, National League 

 for Women's Service, The American 

 Commission for Devastated France, 

 The Italian Red Cross, The Italian 

 Chapter of the American Red Cross, 



National Girl Scouts, The Garden 

 Clubs of America. 



Other organizations are being dally 

 added to this list. 



John Young, Sec. S. A. P. 



A conference is being arranged by 

 Wm. P. Gude for S. A. P. officials and 

 Coal Administrator at Washington, 

 Monday, May 27. Conference to be 

 open to anyone interested. 



John Young, Secretary. 



A MISCHIEVOUS STATEMENT. 



Conimenting on the recent order re- 

 stricting the consumption of coal by 

 florists to 50 per cent of their normal 

 requirements and the expected rise In 

 price of flowers as a result, the 

 Bridgeport (Conn.) Telegram of May 

 8 says: 



"Flowers are worn extensively by 

 women in Bridgeport and at nearly 

 every social affair, even at a card 

 party, flowers are generally worn. 

 This custom will probably be elim- 

 inated by the prices of next winter." 



This Is a very mischievous state- 

 ment, which the florists of Bridgeport 

 should lose no time in condemning as 

 s\uh. 



