May 25. 1918 



HOETICULTUEE 



50& 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



THE PUBLICITY CAMPAIGN. 



The week just closed has been a 

 busy one in the Promotion Bureau o£ 

 the campaign, due very largely to the 

 influence which our slogan "Say it 

 with Flowers" is exerting everywhere. 

 It is pleasing to note that when a sen- 

 timent is to be promulgated which it 

 is desired shall have public recogni- 

 tion, the thought of flowers as a me- 

 dium of expression naturally arises. 



This was the case when the Italy- 

 America Flower Day, May 24th, was 

 projected. When the question as to 

 how certain propaganda reflecting 

 upon America as to her relations with 

 Italy, one of her allies, could be con- 

 troverted, it was quickly determined 

 that it could best be done with flowers, 

 and the services of our Bureau were 

 at once sought, with a view to enlist- 

 ing the aid of our florists in the col- 

 lection of flowers for distribution by 

 a number of organizations engaged in 

 work incident to the great war. Hence 

 the notice issued by the secretary 

 through the trade papers last week. 

 It should be borne in mind that the 

 florists were not asked to donate any 

 flowers, but simply to take care of any 

 which might be sent on to them for 

 the proposed distribution. This serv- 

 ice not only would bring florists into 

 personal contact with many whose 

 business patronage was worth seeking, 

 but, in the nature of things, should 

 result in large sales to many who 

 would be induced to contribute flow- 

 ers. 



Following this movement came an- 

 other, in which the Bureau was again 

 called upon to assist, and which is ex- 

 plained in the following letter sent out 

 by the secretary to all florists in the 

 neighborhoods where wounded sol- 

 diers are likely to be interned in hos- 

 pitals, or where branches of the or- 

 ganization have the work of visiting 

 hospitals in charge. 



Florists in all sections are urged to 

 accept this announcement as a sugges- 

 tion that where they can co-operate 

 with any of the branches of the 

 League in their work they will do so. 

 The season for outdoor flowers is with 

 us, and there should be available a 

 quantity of material which will serve 

 the admirable purpose of the hospital 

 visi'ors without making serious in- 

 roads upon the resources of anyone. 

 Such assistance will greatly help 

 toward the attainment of the main ob- 

 ject of our campaign, as embodied in 

 our slogan "Say it with Flowers." 



1170 Broadway, N«*w York. 



Ma.v 2n, llilS 

 l»r;ir Sir: — Here is a projpft whit-li, if 

 .vipu will support it, is fnlfiilatod to im- 

 press ponnain'iitl.v our slo^'an ■'Sa.v it with 

 I'lowiTs" oil the pulilio miiiil throushout 

 thf countr.v. and. as well, will j:lve piib- 

 liolt.v fo your *)wn tiiisinpss. 

 Till' National la'ai^iio for Woman's Serv- 



ice, which works with and through the 

 American Red <_'r<iss and kindred organiza- 

 tions, has undertaken to visit all hospitals 

 in which are wounded and sick soldiers, 

 for the express purpose of presenting each 

 of our lioys incapacitated in our service 

 with a flower or flowers. Here in New York 

 such distribution is now being effected on 

 a large scale, and it is found that above 

 all things the poor fellows crave flowers — 

 offerings in the way of deltcacies seem of 

 secondary importance. 



The New York Florists' Club is support- 

 ing tile movement to the fullest extent, and 

 the 'Society of American Florists is urging 

 its members and the trade generally to 

 help the local branches of the League in 

 cities and towns where the soldiers are in 

 hospitals, by donating any surplus flowers 

 which may be available for this especial 

 ipurpose. 



The gratitude of the League for this 

 anticipated co-operation on the part of the 

 florists is shown in the fact that the or- 

 ganization has adopted the slogan of our 

 Publicity Campaign "Say it with Flowers" 

 as its slogan for this work, and our Pro- 

 motion Bureau is providing slogan signs 

 for posting In all the chapter houses of 

 the different organizations, for display on 

 all motor cars and vehicles engaged in the 

 work, and in various other ways. Prob- 

 ably 20,000 or more of these signs will 

 thus go into public use, displayed and 

 actively featured by the very best people 

 in the country. 



Y'ou are asked to do this "little bit. " 

 and in doing it you will help to gain pub- 

 licity for flowers such as would ordinarily 

 have seemed impossible of achievement. 



The chairman of your district branch 

 will, doubtless, call upon you. 



Y'ours very truly 



John YorNG, Secy. 



To those florists who have not yet 

 seen the advisability of making re- 

 sponse to the appeal for contributions 

 to the Campaign Fund, it may be said 

 that never was their support more 

 needed than at the present time. Be- 

 yond question, the Publicity Commit- 

 tee has proved that its efforts have 

 resulted in a stimulation of trade 

 wWch, to say the least, has been ex- 

 traordinary. The thought of what 

 might have been the state of things 

 without it is depressing, but there is 

 the future to look to. and the cam- 

 paign must not be allowed to halt. 

 Some of our florists, too, are forget- 

 ting that a subscription does not end 

 with the undertaking to make it. For- 

 getfulness is anything but a virtue in 

 an undertaking like this, for the Pro- 

 motion Bureau must depend upon the 

 funds actually provided, and is obliged 

 to contract far ahead for many of its 

 direct service aids all of which are 

 furnished at actual cost. 



The secretary is at this date start- 

 ing on an eastern tour in the interests 

 of the campaign, one of the many 

 itineraries arranged so that he can 

 come into personal contact with trade 

 Interests in sections where they arc 

 large and individually numerous. 

 Clubs and societies who would like to 

 have the secretary present at one or 

 other of their meetings should get into 

 communication with him. as he is de- 

 sirous of making his trips as fai 

 reaching as possible. 



Our Washington representative, 

 Wm. F. Gude, has arranged for the ap- 

 pearance of a delegation of florists be- 

 fore the Fuel Commission at Washing- 

 ton on Monday, May 27th, at 10 

 o'clock, a. m., for a hearing upon va- 

 rious phases of the fuel conservatioa 

 order. This will be an opportunity for 

 any florist who is in doubt upon any 

 point in regard to his course of actioii 

 under the order to arrive at a definite 

 understanding. All florists wishing to 

 join the delegation are invited to- 

 meet at Mr. Gude's office, 1214 F St., 

 N. W. Washington, at 9.30 a. m. on 

 that day, and proceed in a body to the 

 oflices of the commission. A strong 

 delegation might perhaps improve the- 

 situation 



John Young. Secy. 



The following letters were ex- 

 changed between the Washington; 

 Representative of the society, Wm. P. 

 Gude, and the secretary, by the way 

 of the first mail of the new Aero-serv- 

 ice of the United States Postal Serv- 

 ice; 



Washington, D. C, May 15, 1918. 

 John Young, Sec'y S. A. F. and O. H., 

 1170 Broadway, New York City. 



My Dear Mr. Y'oung : Just a word or 

 greeting from Washington representative 

 with the hope that this communication 

 will reach vou by the first delivery via Air 

 Route, which is emblematic of the progres- 

 siveneas of our Great Country, signifying: 

 speed, activity and force. And as our or- 

 ganization is National in character may we 

 gather inspiration from this new achieve- 

 ment and may we encourage "Uncle Sam" 

 by pushing our business and profession to- 

 tlie front for the betterment of mankind 

 and particularly for the citizens of the 

 United States of America. 



With best wishes and kindest regards,, 

 1 am. 



Very respectfully, 



(Signed) WM. F. GUDE. 

 Washington Representative. Society of 



American Florists and Ornamental Ilor- 



ticulturists.- 



New York. May 1.5. 191S. 

 Mr. Wm. F. Gude, 



Washington Representative. 



Dear Mr. Gude: Appreciating the value 

 of the new aeroplane mail service between. 

 New York and Wasliington this day in- 

 augurated, I take the opportunity to ten- 

 der to you by the tirst aero mail, my con- 

 gratulations on the establishment of a serv- 

 ice w-hich niust necessarily be of benefit 

 to florists. l)otli as regards the exchange 

 of olliciil coiiimunications. and the provid- 

 ing of a nieatis for quick delivery of 

 flowers in three of our greatest cities. 



It is my hope and expectation that thi» 

 servii'o will evolve into one of incalculable- 

 iieni'tit to American Commerce. 



With kindest regards, believe me, . 

 Yours most sincerely, 

 (Signed) JOHN YOUNG, Secretary. 



Department of Plant Registration. 



Public notice is hereby given that 

 as no objection has been filed against 

 the registration of Nephrolepis An- 

 thony Wayne by Lanternier, Florist, 

 Fort Wayne, Indiana, same becomes 

 complete. 



John YoiNii, Secy.. 



