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HORTICULTURE 



June 1. l^IS 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



The secretnry. diiriiiB ihe week just 

 oloi-ed, made a short trip into Eastern 

 territory and found tlie floriscs every- 

 where enthusiastic over the Publicity 

 Ci<iiipaign. While liberal contributions 

 had already been made from the sec- 

 tions covered, several additional sub- 

 scriptions were obtained, and as an 

 endorsement of the work of the So- 

 ciety twenty-five additions were made 

 to the membership roll. 



A great deal of newspaper publicity 

 was obtained for flowers in connection 

 with the Italy-America Flower Day, 

 May 24th. and reports so far received 

 are to the effect that a large amount 

 of business resulted for this day. 



The Campaign Fund is still a long 

 way from the point where it was 

 hoped it would be by this time. While 

 many staunch supporters of our pro- 

 ject have given liberally, the amount 

 of the fund as it stands today repre- 

 sents but a small percentage of .vhat 

 the trade can and ought to contribute. 



The giving to the fund need not 

 "hurt." The money will come back 

 multiplied many times, without the 

 shadow of a doubt. It is not a gamble; 

 on the contrary, it is good business 

 enterprise. It is :n: iL'anized effort 



The Publicity Campaign 



and it is meeting with great suc- 

 cess to keep flowers In the public mind 

 as essential for home use, and for 

 gifts which are to carry a sentiment. 

 Surely, when just now there is so 

 much propaganda In evidence tending 

 to turn the public mind from the use 

 of flowers this campaign is an absolute 

 necessity. Were flowers generally ta- 

 booed in these wartimes, what would 

 become of the florist trade? For self 

 preservation, if for nothing else, it be- 

 hooves every florist to contribute when 

 he can to a fund which is providing a 

 defence against propaganda designed 

 to cause the elimination of flowers 

 from home life. Give to this fund so 

 that the efforts of the committee may 

 be continued indefinitely. If you can- 

 not give $10. give $5. If you have 

 already given, just look around you. 

 and think what might have been had 

 not this defence been launched, then 

 give again. Don't expect the one shot 

 to help you over the top, and don't let 

 the other fellow say that his ammu- 

 nition has been your protection. Do 

 your bit and take comfort for having 

 done it. What is $.50,000 to an indus- 

 try such as the florist's? And that is 

 the amount aimed for to carry on this 



year's service. The fund for the year 

 is still only In i)art subscribed. Just 

 a little thought, just a Utile realiza- 

 tion of the nitessity for publicity, and 

 just a little dip into your pocket, Mr. 

 Nonscrlber. and the required amount 

 will be reached. Vou will be glad that 

 you have done your part, glad that you 

 have had the opportunity to do It. 

 next year you will be glad to do more. 

 The following additional subscrip- 

 tions to the fund have been recorded: 



Animnlly for r'nur Yi'iim: nuatav A. 

 I'olil. Mllwaukep, Wis.. $r,: Eilw. Van Rcath, 

 .fr.. Hiimlltdii. M(I.. *1; HoehrliiKor Bro»., 

 Bay Cltv, Mlcb..$2r>; (!i>o. Vatti-r. Marlnettf, 

 Wis., fSi; Mrs. I/. I'. Fowler. WllmlnKton, 

 N. C, »,■?; NowcU's, Hniilton, .Mc. »:(: Stcl- 

 ziRs' Floral Store, Bellefontnlne. Ohio, $5; 

 r.oiiia Kirch. LonlKvllle. Ky.. fTi: H. N 

 Lewis. Lour Beach. Cat., $2; Huko H. Jahn, 

 Brooklyn, N. Y.. $10; Butte Floral Co., 

 Butte. Mont.. J25: State Nursery Seed Co., 

 Helena, Mont.. $2,'>; Hanson Floral Co.. 

 Butte. Mont.. V>: F.d. Williams. Granil 

 Island. Neb., *10: Mrs. R. i;. I)arl)ee. San 

 Francisco. Cal., fir,; H. F. LIttlenelrl, Wor- 

 cester. Mass.. J2'i: Geo. B. Whitehead, 

 (ireen-s Farms. Cejun.. $10; Kd. Pehl. Hurt- 

 ford, Conn.. $7.50; Foster & Foster, West 

 I'nlni Beach. Fla., $5. 



For One Year: Ludwic Floral Co., X. S. 

 I'ltfsliurEh. Pa.. $25; Wm. Geenoo, Klm- 

 herley. Wis.. $10. 



Total. $2,'?6..T0. Previously reportetl from 

 all sources, $34,530.2.'>. Grand total, 

 $.■(4,760.75. 



EARLY PEONIES. 



Found at last — a very early red 

 peony. Nurserymen have had trouble 

 for many .years in getting peonies 

 early enough for Decoration Day. 

 Generally, there will be a few scatter- 

 ing ones on that day and thousands 

 two days after. We must have pecnies 

 That will bl- om on time. A clear, 

 dee|), beautiful red has always been 

 in demand. For three years we have 

 watched Brand's Richard Carvel. 

 They fill the bill — blooming with us 

 from the ISth of May to the 21st. 

 I'nderstand these peonies were plant- 

 ed last fall and passed through one of 

 the severest winters known — which 

 was very dry and very cold. The 

 flower is exceedingly fragrant and a 

 most delicate deep nd — a beauty. 



Mr. Brand claims a very beautiful 

 pink called Doctor Berry which he has 

 never been able to show at the sum- 

 mer meetings because they bloom and 

 are gone before that time. So we h^ve 

 now what the North has long been 

 searching for— peonies of beauty and 

 fragrance for Decoration Day. 



AIVIERICAN LILACS. 



"About ten years ago seeds were 

 sowed by John Dunbar from first-class 

 parent lilacs growing in Highland 

 Park. Rochester, N. Y. Several 

 hundred were raised. From this 

 batch under observation during 

 the past two or three years nim- 

 good varieties were obtained. Six 

 of these were named two years since 

 as follows: President Lincoln, single 

 blue in color; A. B. Lamberton. in- 

 clined occasionally to a serai-double, 

 violet lavender; Adelaide Dunbar, 

 semi-double, deep crimson in bud; W. 

 C. Barry, single, pearly lavender, and 

 General Grant and General Sherman, 

 both of these single, with varying 

 shades of porcelain lavender. 



"Three more were named last week 

 as follows: General Pershing, semi- 

 double, large clusters, star-shaped 

 blossoms, porcelain lavender in color; 

 General Sheridan, semi-double, white, 

 erect clusters: General Haig, large 

 clusters, single, pearly mauve." 



Your Wears editorial is fine. Great 

 Stuff! M, 



Ohio. 



Newport, Vt. — The florist business, 

 including land and buildings, of H. J. 

 Ball has been sold to T. C. Camp. Mr. 

 Ball has conducted a successful florist 

 business for many years, and he to 

 getlier with the same force, will con- 

 tinue with Mr. Camp for some time to 

 come. 



C. S. HARRISON LOSES HIS SIGHT. 

 We learn with sorrow and sympathy 

 that our dear old friend and corres- 

 pondent, Rev. C. S. Harrison, of York. 

 .Veb., has now become hopelessly 

 l)lind. The surgical part of removing 

 a cataract was highly successful, but 

 owing to the carelessness of the nurse 

 the eyeball was ruptured and there is 

 now no hope. So Mr. Harrison not 

 only loses his sight but must endure 

 the pain of a dying eye. He will now 

 turn has business over to his sons, the 

 "Harrison Nursery Co." He hopes 

 soon to publish the 4th Edition of the 

 "Peony Manual." His "Gospel of 

 Beauty" which was completed shortly 

 before his blindness, contains a pic- 

 ture of the author and a brief sketch 

 of his life. This little volume has 

 received high commendation from 

 many sources. No doubt some of our 

 readers may wish to procure a copy. 

 It sells for :>0 cents in paper covers 

 and $1.00 cloth bound and Hortt- 

 crr.rrHE will be pleased to supply 

 same to any who would like to possess 

 this delightfully characteristic souve- 

 nir of a devoted and eloquent apostle 

 of beauty in trees and flowers. 



Congratulations on your excellent 

 editorial about "essential 'non-essen- 

 tials'." It is real Americanism. C. 



New York. 



