538 



H HTI C U L T U R E 



June I, 1918 



ALEX. McCONNELL 



rxi 



611 FIFTH AVENUE 

 :\A/ YOF^K OITV 



Trlegrmphlo ord^ri forwardrd to any 

 p^rt of 0\f I nitfd ^taIr■, ('Anad». mud 

 Yor^igtt ('ountrl<>«. Ordrra from tiw 

 Cr»dr for dt>llTPr7 In N>w York and t1- 

 •inllj r«<«lTe apfwlftl RtteDtloD. 



Coit of Cahhnij t'orcion Deliv- 

 eriet Must be Prepaid. Reference 

 or cash must accompany all orders 

 from unknoun correspondents. 



Cmblr Addre», ALEXCONNELL. 



"The Telegraph Flori.t" 



Mcnbcr of Florliii' Telrfriph Dditcry 



124 TREMONT ST. 



BOSTON 



worn 



KANSAS CITY 



Trantfmr Yoar OrJert to 



SAMUEL MURRAY 



1017 Grand Avenue 

 M«nb*r FlorUts' ToUcTB^h fMlrary 



DAVID CLARKE'S SONS 



Dtlirer orders from any pan of the country ta 



New York City 



WrU« ar T«l«ara»k 

 aiS9-2141 Brouiway, New York 



KOHMILLER, Florist 



426 Madison Atc. and 49th St., New 



York. AUo Vanderbilt Hotel 



Tclephon*. Mnrray Hill 7S$ 



Oat-of-towD Ord«ra Soltctteil. Location 



Cantral. Perional Attention. 



Member F. T. D. Asso. 



ADAM SEKENGER 



FLORIST 



,2NEWBURY^^ BANGOR, MB. 



IVe CoocT all Points in Maine 



Providence, Rhode Island 



Johnston Brothers 



LEADING FLORISTS 



36 Dorrance Street 



Ifniibar noriats' Talecntph D*UT«r7 



Of Interest to Retail 

 Florists 



POUND OF ENERGY WITH 

 OUNCE OF TALENT. 



AN 



"A pound of energy with an oiin<r 

 of tulent does more than a pound of 

 talent with un ounce of energy"- an 

 old saying of Matthews. 



Think this over seriously and apjily 

 to your coal problem next winter wticn 

 our Government says we are to be 

 curtailed lifty per cent. What are you 

 tiding to do to overcome this obstacle 

 and yet do your duty to your country? 

 Get this right. If fifty per cent, cur- 

 tailment of coal Is going to lessen a 

 preat i)ercentage of your jiroduction. 

 and yet you must make that produc- 

 tion equal the earning power of your 

 total Investment, so as to be able to 

 overcome your taxes, etc., and to 

 which you are justly entitled, how 

 shall we remedy it? 



By using a pound of energy with an 

 ounce of talent. 



.lust send in a check to our Public- 

 ity Campaign fund so we may carry 

 on this popularizing of flowers in the 

 minds of the public, thereby keeping 

 the publicity movement working indi- 

 rectly for you. Mr. Grower, as well as 

 for the entire craft. If we can suc- 

 ceed in creating a greater demand 

 than the production during this par- 

 ticular period than you now have, may 

 we not expect higher prices for your 

 flowers and plants? 



On the contrary, let us assume that 

 we did not have a Publicity Campaign 

 and that the demand during this war 

 period falls off. With your fifty per 

 cent, curtailment of coal and produc- 

 tion and a fallen off of demand, what 

 return can you expect to make up for 

 your curtailment? There is one solu- 



IN THE 



National Capital 



At jonr ■•rrloa to dellrer Flow*r« 

 •r Detlvng on Ord«r bj T*l»- 

 fr*ph or otherwii*. Prompt 

 BellKble Serrlcc. 



GEORGE H. COOKE 



ConnectlcDt At*, and L St. 

 WABHLN'OTON, D. O. 



EetabllBbed 1874 



D A. I^ 13 



rXORIST 



N. E. Cor. 44 St. & Madison Ave , N. Y. Citj 

 (Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special 

 Correspondence In all the large cities of 

 Europe and the BrUish Colonies. Telegraph 

 and Cable address, Dardsflor. 



We Khould all strictly adhere to the re- 

 quest of the United States Food Adminis- 

 tration. 



JOHN BREITMEYER'S 

 =-SONS=^ 



Cor. Broadway and Gratiot Avaa. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Gut Bloomi 



W« MTOT all MlalUsaa ftmtm mk* «a«4 

 aaatlaaa •! Okla, Ia41aaa mmt Cmmmtm. 

 Maabva rurisu' TaU«Ta»h DiMiM i 



GniiJ-- liKiiS CO 



GUDE BROS. CO. 



WASHJNGTON, D. C. 



Manbar Florlifi Telegraph Dabvary 



Or«ara tar NKW TOBK. 

 WrlU ar Phaaa to 



IMAX SGHLING 



785 Fifth Ave. 



•Mt FlarUU la tha •!■*•• aa 

 Rafa r a a — a. 



IDROPEAN ORDERS EXBCOTRO 



Maaiban at tka naHata* 

 TaUffrayh Dailvary. 



THE ROSERY 



23 STKUBEN ST. 

 AL.BANY. N. Y. 



FLOWER DEUVERIES FOR ALB AN V 

 AND VICBflTY 



MamtMci Florist*' Tolefraph Daliraay 



G. E. M. STUMPP 



761 FiftI Avi. 



NEW YORK CITY 



MMber Florists' Tiltinpb Dilncry Asm. 



YOUtriNim 



42 West 28 Strsst 

 New York 



Mambcra Floriata' Talecraph DaUvar^ 



ATITBUNYARD 



NEW YORK 



413 Madiaon Ave. at 4Ath Straet 



AUo Newport, R. I. 



I OUABAinm •ATlUWAVWimM 



