June 1, 191S 



HORTICULTURE 



543 



For 



Bigger, Better 



Business 



Nothing that you can do will 

 compare with judicious advertis- 

 ing. 



Judicious Advertising 



is that which appeals to that class 

 of readers who have need for the 

 goods one has to offer and who 

 are able to pay for the same. Ad- 

 vertising addressed to anybody 

 else is largely ineffective and the 

 bigger the circulation paid for the 

 greater the waste. 



If you wish to reach the re- 

 sponsible and desirable people in 

 the Florist, Gardening, Seed and 

 Nursery industries, 



HORTICULTURE 



can serve you well. This it has 

 been doing for the past thirteen 

 years, for wise advertisers. 



Are you one of them? 



If not, now is a good time to 

 start something 



For 



Bigger, Better 



Business 



J. K. 



IM 



■A IBiDEil IITBB WH01ES4LB G0»MISSIO!» TRADE FOR OVER THIRTI lEARS " 



Have a demand for more than I can supply. Rose Growers Call or Write 



118 West 28th St. IME\A/ YORK 



TELJCPHONES 

 Famsnt 1«7 and SOU 



NEW YORK QUOTATIONS PER 100. To Dealers Only^ 



MISCELLANEOUS 



List Part If Will 

 iB<ii| May 25 



1911 



nnt Part If Wilt 

 tlfWliil May 27 



1111 



CsUlaru "-oo 



Lilie*. Longiflorum a.oo 



LiUes, Specioaiun a-oo 



Iris •••» 



Callu 4-0O 



Li>T o( tha V>I1«7 "-DO 



SiutpdraiOD i.oo 



Gladioli a." 



Paaaies '5 



Peonlet. ••<><» 



Tulip* ' 



CaUndula -So 



Stocka -S* 



WallFlowBM 



Micnonatte « •«> 



Sweat Pe«» ••» 



Marvuaritas -S* 



Gardaniaai 4-00 



Adiantam ''S 



Smalax "oo 



Aaparacna Plumoaiu. & Spran (loo bunches) 8.00 



WE WANT MORE SHIPPERS 



W* tatT* > nnmeroDi cUenUct of N«w Tork Clt7 burera and tba da 

 aaada «vr (apply. ThU I* aapaoUllr tma »t Bom*. W* haT* erery facUlty ■■< 

 ■bnndant meani and beat retarna are aiiared tor itock conalcned to aa. 



Address Tear Shipments ta 



UNITED CUT FLOWER CO. Inc 



1 1 1 W. 28th St., NEW YORK D. J. Pappaa, Praa. 



HOW LIBERTY LOAN MISSED 

 $40,000,000 



Patriotic Hoosiers — and every real 

 Hoosier Is a patriot — are greatly dis- 

 appointed that Indiana failed to find 

 some $40,000,000 that might have 

 been put into the Third Liberty Loan. 



The Indiana Extension Department 

 is authority for the statement that 

 crop losses from insects in that State 

 alone total nearly $40,000,000, much of 

 which is preventable. 



Here then, definitely on the best of 

 authority, is $40,000,000 which loyal 

 Hoosier farmers might have had for 

 subscribing to the Third Liberty I^an 

 but which the bugs got first. Fortu- 

 nately, there is encouragement in the 

 assurance that much of this loss is 

 preventable. 



What is lost is lost. But we can 

 still get ahead of the bugs in 1918 and 

 save millions for the Fourth Liberty 

 Loan. The bugs are rabidly pro-Ger- 

 man — henchmen of the Kaiser. Let's 

 clean them out and do it now. 



Get acquainted with the standard 

 insecticides and fungicides: arsenate 

 of lead, bordeaux, nicotine extracts, 

 etc., and use them thoroughly. Every 

 bug killed and every potato saved 

 from rot and blight helps to win the 

 war. A bug is a small thing— $40. 000,- 

 000 is a different matter. Think it 

 over. 



Boston — Mr. and Mrs. William 

 Plumb, Havana, Cuba. 



Rochester, X. Y. — Winfred Rolker, 

 New York. 



Rochester, N. Y.— P. M. Phillips, 

 Bo.ston, -Mass.; R. H. McKers, Canan- 

 Jaigua, N. Y.: Steve Green, H. Bayers- 

 dorfer & Co., Phila.; Irving Aronson, 

 of Schloss Bros., New York. 



Washington— George J. Polykranos, 

 New York; D. T. Connor, Phila.; Mr. 

 and Mrs. Robert B. Stiles. Petersburg, 

 Va.; E. H. Flood, Atco, N. J.; Thomas 

 J. Cunningham, New Castle, Pa.; 

 .loseph J. Goudy, Phila. 



The $100,000,000 of Farm Loan 

 Honds whicli are now being offered the 

 public will provide the capital for fi- 

 nancing the farmers during the pres- 

 ent war. They are to be sold at 101 

 and accrued interest and can be or- 

 dered through any bank, trust com- 

 pany, broker or express company. 



HENTZ & NASH, Inc. 



Wholisale Commision Florists 



85 and 57 Weat26th Str**t 



Telephone No. 165 ft£VU YORK 



Farraaut 



H. BAYERSDORFER & CO. 

 Manufacturers and Importers 



1129ArcbSl., PHILADELPHIA, PA. 



THE I.KADING FLORISTS' SCPPLT 

 HOUSE OF AMERICA 



