June 8, 1918 



HORTICULTUBE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



THE PUBLICITY CAMPAIGN 

 We have now entered upon the 

 sixth month of the active work of the 

 Campaign, and from the reports re- 

 ceived our publicity work has resulted 

 in a very visible stimulation of busi- 

 ness generally throughout the coun- 

 try. Mothers' Day business was 

 heavier than ever before, and this In 

 spite of rather vicious propaganda 

 designed to cause the elimination of 

 flowers altogether in the observance 

 of this day. 



The Promotion Bureau is getting 

 considerable publicity tor flowers 

 through its co-operation with the 

 work of the National League for 

 Woman's Service. The Bureau is 

 supplying the League with 20,000 

 signs embodying the slogan "Say it 

 with Flowers,'' in blue, green and 

 gold, as nearly as possible as follows: 



This quantity is the first instalment 

 of the League's requirements. Such 

 publicity is in return for donations of 

 surplus flowers which the florists 

 throughout the country, wherever 

 base hospitals are now located or are 

 to be established, are asked to con- 

 tribute to the branches of the League. 

 The Secretary has sent out over 2,500 

 letters to florists covering the towns 

 where these branches will operate. 

 Some of the hospitals will contain so 

 few soldiers that flower contributions, 

 necesarily, will be small, and entail 

 an expense hardly worth considera- 

 tion. In large cities flowers will be 

 contributed collectively, as in New 

 York, so the burden will not be felt. 

 But stop to think of the return bene- 

 fit — 20,n00 and more of these signs in 

 public display. Don't you think the 

 public will feel like falling in with 

 the idea of contributing flowers to 

 hospital patients? Don't you think 

 that they will buy their flowers from 

 the florists, and don't you think that 

 this movement will keep flowers be- 

 fore the public as among the most es- 

 sential of essentials, and offset much 

 of the propaganda we are obliged to 

 combat every day? 



Such work as this can only come 

 through organized effort — organiza- 

 tion made possible through your sub- 

 scriptions to the Campaign fund. 

 ^^^latever you give is returned to 

 your advantage, to the advantage of 

 the whole trade. 



If you have not already given to the 

 fund, don't hesitate longer. By this 

 time you should be fully aware of the 

 aims of our Publicity Committees. 

 You have, undoubtedly, already ex- 

 perienced benefit from their work and 

 will continue to do so. A good deal 

 of money is required to carry this 

 campaign along, and you can help to 

 keep it going without impairing your 

 resources to any noticeable degree. 

 You should look upon it as a small 

 premium on insurance, and charge it 

 on your hooks as such. And it is in- 

 surance! In these times of curtail- 

 ment our publicity insures that flow- 

 ers will not be cut out of the home 

 except by the very thoughtless. It 

 insures that all movements to belittle 

 the great social value of flowers will 

 be challenged and a greater use of 

 your products encouraged. 



Won't you take a little of this in- 

 surance? Sit down while the matter 

 is now before you and send in your 

 cheque to the Secretary for what you 

 think you can afford. Whatever the 

 amount, it will be most welcome. 



Cannot you use some of our "deal- 

 ers' helps" — lantern slides for the 

 movies, booklet, stickers, signs, elec- 

 trotypes for your newspaper adver- 

 tising? They are all good, and sup- 

 plied at actual cost. 



John Young, Sec. 

 llTfi Broadway, New York. 



Department of Plant Registration. 



Public notice is hereby given that 

 Frederick H. Dressel, Weehawken, N. 

 J., submits for registration the new 

 Hydrangea described below: 



Hydrangea Mrs'. Woodrow Wilson. 

 Sport of Hydrangea hortensis Souve- 

 nir de Mme. Chautard. Color, dark 

 rose pink. Foliage large and distinct- 

 ive, the leaves running to a narrow 

 point. The flowers stay in color for 

 from six to eight weeks and are car- 

 ried for three months, just as are the 

 flowers of Hydrangea paniculata. 



Any person objecting to this regis- 

 tration, or to the use of the proposed 



name, is requested to communicate 

 with the Secretary at once. Failing . 

 to receive objection to the registra- 

 tion, the same will be made three 

 weeks from this date. 



John Young, Sec. 

 1170 Broadway, New York. 

 June 1st, 1918. 



AN APPRECIATION. 

 The New York Herald of Monday, 

 May 27, published the following let- 

 ter: 



To the Editor of The Herald :— 



I want to call your atteution to the splen- 

 did patriotic worli wliicli the florists all 

 over the country tlirouK:li the Society of 

 .\merican Florists and Ornamental Horti- 

 culturists are doing. Thirty-eight thousand 

 liorists have pledged themselves to keep 

 tlie base hospitals in the United States 

 wherever there are ill or wounded sailors 

 and soldiers supplied with fresh flowers, 

 and they are doing this in spite of the fact 

 tliat their business is one hardest hit by 

 the war. 



Flowers essentially are a luxury, and the 

 American people, generally speaking, have 

 no place for luxuries in this time of sacri- 

 lice and suffering. During the next win- 

 ter many florists will be compelled to close 

 their greenhouses because of the recent 

 order of the Fuel Administration restrict- 

 ing the consumption of coal by florists to 

 tifty per cent, of their normal require- 

 ments. 



Every day a small truck loaded with 

 flowers leaves the distribution headquar- 

 ters of the florists, at No. 51 West Twenty- 

 eighth street, to go to several hospitals, 

 and the generous spirit of the florists is 

 evidenced by the quantities of beautiful 

 flowers which are piled high in this truck. 

 The National League for Woman's Serv- 

 ice, as a body of American women war 

 workers, appreciates this contribution of 

 the florists to the cause of democracy. Cer- 

 tainly these flowers, a real gift of sacriUce, 

 go a long way toward cheering and bright- 

 ening the convalescent hours 'of the men 

 who liave been returned to us battle 

 scarred, ill, and with the ugliness of war 

 a vivid memory. 



EDITH McVICKAK 

 (Mrs. Edward McVickar). 

 City Chairman National League for Wom- 

 an's Service. 

 New York City, May 24, 191S. 



LILAC A. B. LAMBERTON. 



Our cover illustration this week is 

 from a seedling raised by John Dun- 

 bar, Assistant Superintendent of 

 Parks, Rochester, N. Y. and named by 

 him in the spring of 1916. Large 

 compound clusters, flowers large, oc- 

 casionally one inch in diameter, semi- 

 double to single on the same cluster. 

 Rich violet heliotrope to violet laven- 

 der. Seed-parent Marie Legraye. It 

 was named in compliment to Alex- 

 ander B. Laniberton, President of the 

 old Board of Park Commissioners for 

 fifteen years, and the single Park 

 Commissioner for two years since the 

 abolition of the late Park Board. Mr. 

 I.amberton resigned last February. 



