r>5j 



no HTICULTUKE 



Juno 8, r.Ms 



HORTICULTURE 



VOL XXVII 



JUNE 8, 1918 



NO. 23 



priU.ISIIRD WERKLT BT 



HORTICULTURE PUBLISHING CO. 



147 Summer Street. Boston. Mass. 



ADVKRTISIINO RATES: 



►••r lo«li. M InoliM to pai* »I.1» 



KUrouni on Conlntct* for contecullve lna«rtlonB, •• f€>llow»: 



Onf monlh (4 timrs), 5 prr ornt.; Ilirr» monlh* (IS tlmrt), 10 

 p^T <-<-nl ^ all monlha <;« llmr»), 20 prr crnt.; on» jrm.T (82 tlmM). 



l*«gr an. I likir i>»«* •p»<-^, not contrrutlvr, rmt*» on appUc«tlon 



M ll-( KII'TION KATK-.: 



Onr \i-HT. In iKlvnnrr. JIOO; To Fardftn (■.lunlrlm. »2.l(0; To 



CuniidH, fl.SO. 



\VM. 4. HTKWAKT. Editor aod Mmamgtr 

 Telephone, B«<««ta tSt 



rote^<^<^ >■ aecond'ClaH mBtter Dercmber 8. 1904. at the Post 01Bci> 

 • I BnntoD. Mmi., under the Act of CoDgre«« of March 3. 1878. 



CONTENTS Page 



fOVER ILLrSTR.\TION" -American Seedling Lilac 

 A. B. Lanihertoii. 



SOCIETY OF A.MKRICAN FLORISTS— The Publicity 



Campaign— Department of Registration 553 



FLOWERS AN ESSENTIAL— AJiOft R. Jones 555 



ADVERTISING IS THE MOTOR POWER OF INDUS- 

 TRY— Henry Penn 555 



CLUBS AND SOCIETIES— Gardeners' and Pnorists' 

 Club of Boston — American Rose Society — Meetings 

 Next Week — Horticultural Society of New York — 

 Ladies' Society of American Florists 556 



RHODODENDRO.VS 557 



COLLECTING INTEREST ON UNPAID ACCOUNTS— 

 Elton J. Buckley 559 



OBITUARY— Robert McMackin— Mrs. .Joseph Mendel 560 



OF INTEREST TO RETAIL FLORISTS: 



Flowers by Telegraph 562 



New Flower Stores .. . . • 563 



FLOWER MARKET REPORT: 



Boston, Chicago, Cincinnati, New York 555 



Philadelphia. Pittsburgh, Washington. Rochester. St. 

 I^uis 567 



LOCAL AND GENERAL NEWS: 



Rochester 556 



Boston. Chicago, Washington. Philadelphia. Cin- 

 cinnati, New York. Pittsburgh 568-570 



MISCELLANEOUS: 



An .Appreciation 553 



Lilac A. B. Lamberton . . • 553 



New Corporation 555 



Patriots — Illustration 557 



Bouvardia — Chrysanthemums 558 



Capt. .Tames W. Anderson, portrait 559 



Publications Received 560 



Greenhouses Building or Contemplated 560 



New Asparagus Strain Routs "Rust" Disease 560 



Visitors' Register — Personal 567 



It is quite (loubtful if anyone can tell just 

 Flowers why, Imt it is very evident that the supply 

 left over f,f flgwcr.- for Memorial Day in many 

 place.« was much larger than was needed 

 this year, and this notwithstandintr the fact that from 

 everywhere comes the assurance that fully as many 

 flowers as ever were sold before for a similar occasion. 

 While HoRTicuLTriiE re.gards it as calamitous that flow- 

 ers should be. sold at any time at a price lower than the 



Hist iif priiduclion j)lus a rea.'-unaltie prulit, yet it is 

 «('li kiKiwii tliat we are unalteralply opposed to any at- 

 leiiipt to suihleiily advance market values of flowers 

 previous to a holiday or other special deiuaiid. Those 

 who did on this occasion advance (he price for no other 

 reason tliaii that Memorial Day was ap|)roaching, made 

 iiotiiiiif: liy it this year cxceipt the usual pulilie execration 

 and they also had the satisfaction of seeinj,' their 

 hoarded nuiterial sold "for a song" or lost completely. 

 It is better always to sell many flowers at a popular 

 price than fewer flowers at a prohibitive ])rice. 



The nur.-jerymen. as many of our reader.^ 

 A Wise know, are trying to get together a sub- 

 investment stautial sum as a Market-Development 

 i'lmd in much the same way aiul for 

 the same general purpose as the florists are getting 

 together their I'uldicity Fund. The nursery interests 

 have lagged badly for some years, and it is very oppoc- 

 tune tiiat they have undertaken this proposition at the 

 jiresent time for, with tiic many other matters that 

 occupy the |>ublic attention they are in a way to forget 

 that there is any such thing as the nursery business. 

 During the spring months, nurserymen have had little 

 time to give attention to anything but the execution of 

 their orders. Witli as many troubles as usual in the 

 spring season, they have had added this year, the diffi- 

 culty to get labor, efficient or otherwise, and transporta- 

 tion for their shipments, but in the next two months. 

 tlicv expect it will grow to considerable i)roportions and 

 iKJW have 128 subscribers who have pledged approxi- 

 inate'y $1.5,000 per year for a period of five years. We 

 hope the ies]M)n.<e will be prom|)t and liberal. Under 

 I resent conditions of trade the nurserymen and the 

 florists cannot jiossibly make a better investment for 

 business building. 



We are very glad to hear fl-om Wash- 



The small ington that the fuel administration 



florist saved authorities have found a way in which 



the small florist — the greenhouse man 

 witli only a small extent of glass — may be protected 

 against a literal enforcement of the new law restrict- 

 ing the use of coal. The Government knows the situ- 

 ation and understands what must be done much better 

 tiian we do, and we think that the florist trade gen- 

 erally, while somewhat dazed at the pros])ect of cut- 

 ting their business in half, are dis])osed to submit with- 

 out murmur to the ruling as laid down. But, as has 

 frequently lieen set forth in these columns and else- 

 wheie, it did seem desirable fnjni every standpoint of 

 humanity that .some alleviation might be found whereby 

 the man dependent upon a small place for a living for 

 himself and family might not have that source of live- 

 liliood taken away from him and, as said before, we are 

 glad to know that way has been found. Many have 

 been dispo.sed to criticise as useless the going of a dele- 

 gation to Washington for the purpose of conferring 

 there upon the coal situation, and in all probability a 

 .small committee would have accomplished fully as 

 much, but just the same, the florist trade in every part 

 of the country can thank the Society of American flor- 

 ists for this concession, which means so much. We 

 trust it will not be forgotten by the trade whenever the 

 S. A. F. asks their support. A live national society is 

 a big asset for any business nowadavs. 



