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SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



THE ST. LOUIS CONVENTON. 



Intorest Is now ci'iiicriiiK upon the 

 forthconilnK S. A. p. & O. H. Conven 

 tion, to bp hold In St. Louis. Mo., Au- 

 gust 20, 21. and 22. 



The Trade Exhibition will, as usual, 

 be a prominent feature of the Conven- 

 tion, and. despite these war times, 

 bids fair to equal. If not surpass, any 

 previous exhibition. All who contem- 

 plated making exhibits last April, 

 when the National Flower Show was 

 expected to be held jointly with the 

 Convention, are bestirrinR themselves 

 with preparations for the August 

 dates, and Moolah Temple will, it Is 

 assured, house a most comprehensive 

 exhibit of the various lines of florists' 

 supplies, plants, and auxiliaries. The 

 plans which were issued early in the 

 year are still effective, and will cover 

 the layout of the exhibition. The rate 

 for space is 40c. per square foot, and 

 the choice of location hinges upon the 

 recognized rule of "first come first 

 served." Anyone desiring a plan 

 should make request of the secretary 

 for same. 



The local committees in St. T.x)uls 

 are busy with Convention arrange- 

 ments, which, it is safe to say. will be 

 perfect, as St. Louis is familiar with 

 our requirements through previous ex- 

 perience. 



As the railroads are now under Gov- 

 ernment control, the flat rate of three 

 cents per mile for transportation will. 

 of course, be in effect, but this is not 

 expected to have any deleterious in- 

 fluence upon the attendance as. this 

 year more than ever, florists feel that 

 the opportunity to meet trade condi- 

 tions as an organization must not be 

 missed. 



John Young, Secy. 



THE PUBLICITY CAMPAIGN. 



The secretary spent last week in 

 New England and added considerably 

 to the Publicity fund through subscrip- 

 tions obtained from florists who now 

 realize the immensity of the campaign 

 work and the great good resulting. He 

 takes this opportunity to thank all 

 those who in any way assisted to fa- 

 cilitate his work and to enable him to 

 make the most of his time. At the 

 present he is working westward with 

 encouraging prospects. 



It was confidently hoped at the out- 

 set of the campaign that the commit- 

 tee's appeals tor funds would meet 

 with ready response if made by mail 

 in the ordinary way. The response 

 did materialize, but it was not nearly 

 large enough to cover the expenditures 

 planned and necessary. The commit- 

 tees then decided that the secretary 

 should make personal solicitations, ar- 

 ranging his itineraries to the best ad- 

 vantage. This he is now doing. It Is 

 not a "begging" expedition; far from 

 it. He Is showing florists who are in- 

 clined to be incredulous the kind of 



Work the I'ublkily PrnmiUion itun-au 

 Is doing and how results are ob ained. 

 He Is promulgating the doctrine that 

 to reap we must sow. With propa- 

 ganda detrimental to the sale of flow- 

 ers and plants being freely dissemi- 

 nated through the public press, some 

 of it arising through actual conditions 

 coincident to the times, hut much 

 more of it due to maudlin patriotism 

 Induced by misdirected imagination, 

 the use of flowers is being assailed as 

 something highly Improper. This prop- 

 aganda can only be combated by Pub- 

 licity for flowers. Publicity well dire"l- 

 ed — organized Publicity. This is cost- 

 ly, but if every florist meets his por- 

 tion of the expense it is easily met 

 If you, Mr. Reader, have not yet sub- 

 scribed, do not delay. The Publicity 

 Committee should not be hampered in 

 its further work by an insufficiency of 

 funds, but It will be unless greater in- 

 terest is shown in the catnpaign. Don't 

 leave it to your neighbor to do what 

 you should do yourself. Many florists 

 have given liberally, and have pledged 

 their subscriptions for four years. Xo 

 one is expected to contribute beyond 

 his means, but even a little squeeze is 

 warranted in such a cause. 



If anyone who has not received a 

 copy of our explanatory broadside will 

 drop us a postal a copy will be mailed 

 at once. 



Joii.N YoiNo, Secy. 



New York 



A GET-TOGETHER TALK. 



Just a few days ago we were greeted 

 in Boston by a visit from John Young, 

 secretary of the S. A. F.. in behalf of 

 our Publicity campaign. A dinner 

 was given at the Boston City Club 

 whereupon Major O'Keefe got together 

 about a score of florists in all branches 

 of our business for a heart-to-heart 

 talk on the value of publicity on whicn 

 our Secretary Young also gave his 

 views and experiences which were 

 much appreciated, after which every- 

 one was called upon in rotation ami 

 views and opinions on the question 

 were given with intense interest. 



Regardless of the motive of the 

 meeting these get-together talks help 

 the craft and the ideas freely ex- 

 changed cement the members so that 

 each one feels the necessity of a spirit 

 of co-operation, and those present that 

 evening will spread the value of pub- 

 licity broadcast amongst members of 

 the craft so that its result will be felt 

 later on. Everybody left the dinner 

 with the knowledge that they had a 

 better understanding of the Publicity 

 campaign and its purpose. 



Let every city and town take up the 

 subject of Publicity as an auxiliary to 

 the sale of flowers and you will have 

 a most interesting as well as instruc- 

 tive topic for an evening. Get back 

 of this Publicity movement so that the 

 interest is aroused to its proper height 



and then well roll our fund to Us 

 proper proportion and you as well as 

 all connected with flowers will be the 

 benefactors so that yo\i can continue 

 with 100 per cent, efllclency on a BO 

 per cent coal consumption. It's up to 

 each and every one to do his share. 

 Hkmiv Pknn. Chairman. 

 National Publicity Campaign. 



OBITUARY. 



Lieut. Harry Walker Prince 

 in the news dispatches of June 18th 

 we regret to note the name of 

 Lieutenant Harry Walker Prince killed 

 in an air plane accident in England. 

 The Lieutenant's father is managing 

 grower on the Harris establishment 

 at S.'jth and Springfleld avenue. Phila- 

 (li'lphia. 



Frank Miles Day. 

 A famous Philadelphia architect 

 lassed away on the 1.5lh inst. when 

 Frank Miles Day died suddenly at his 

 home. Mt. Airy, that city. He wa.s 

 well known all through United States 

 and abroad, and designed many fam- 

 ous buildings of the highest artistic 

 merit. He was best known In the 

 trade as the designer of Horticultural 

 Hall, Philadelphia — now but a mem- 

 ory, yet for a quarter century the de- 

 light of lovers of beautiful buildings 

 from far and near. It was a poem 

 outside and inside. 



Major Leonard Veitch 

 -Mr. P. C. .\I. Veitch. of Exeter, has 

 been officially notified that his son. 

 Major Leonard Veitch. of the Devons. 

 was killed in action in France on May 

 21st. Major Veitch. who was .31 years 

 of age. has been on active service 

 since the first day of the war. Edu- 

 cated at Exeter School, he afterwards 

 went to Germany and Holland to com- 

 plete his studies in horticulture and 

 landscape gardening. On his return 

 to England he received a commission 

 in the 7th (Cyclist) Battalion. Devon 

 Regt., and was mobilized on August 

 4th, 1914. at which time the Corps was 

 up for annual training. In the Decem- 

 ber following Lieut. Veitch took a 

 draft to France and was attached to 

 the Army Cyclists. In 1915 he was 

 transferred to the 1st Devons, and re- 

 mained with them to the last. He 

 quickly obtained his captaincy, and 

 subsequently was promoted to the 

 rank of major. He took the battalion 

 to Italy in December, 1917. soon after 

 the Austro-Gorman invasion to the 

 Piave and 'Venetian Alps, and re- 

 turned with them to Flanders a month 

 or two ago. Lieut.-Col. Worrall being 

 home on leave, he was in command of 

 the Firsts in the front line at the time 

 he met his death. — Exeter (Eng.) Ex- 

 press. 



