horticulture: 



September 



horticulture: 



AN ILLUSTRATED JOURNAL 

 DEVOTED TO THE 



FLORIST, PLANTSMAN, LANDSCAPE 



GARDENER AND KINDRED 



INTERESTS 



HORTICULTURE PUBLISHING CO. 



II HAMILTON PLACE, BOSTON, MASS. 



Telephone, Oxford 292, 



WM. J. STEWART, Editor and Manager. 



In no direction has the great growth, 

 Possibilities commercially, of ornamental horticul- 

 i" ture been more consjjieuously shown 



advertising than in the amount of trade advertising. 

 The evolution and progress on this line 

 even within a period of ten years has been far beyond the 

 wildest forecast. And still there are innumerable pos- 

 sibilities for advertising that, as yet, go unimproved. A 

 glance over the list of florists, nurserymen and seed 

 growers and dealers that are doing business in our vast 

 country will reveal the exceedingly small percentage of 

 the aggregate who have as yet learned to take advantage 

 of modern methods of business publicity. The great 

 ■majority still exist in self-imposed obscurity. There is 

 an immense amount of latent opportunity, with possibil- 

 ities equal to if not greater than have yet been utilized. 



Men and women of philanthropic turn 

 ''"'■ue select various ways by which during life 



philanthropy or after death they may promote the 

 happiness of humanity. Among the 

 recent public benefactions none strike us more impres- 

 sively as to their ultimate value to mankind than the 

 several bequests of land for perpetual park purposes. 

 These public breathing spots will become more and 

 more of a blessing as time goes on and population in 

 business centres becomes more congested. Libraries and 

 educational institutions are good, but first of all in the 

 making of a race of intelligent, morally and physically 

 healthy people must we place the boon of pure air and 

 verdure. No more lasting and appropriate method can 

 possibly be found for the public-spirited citizen to per- 

 petuate his name and endear his memory than to provide 

 these necessaries for the well-being of present and fu- 

 ture generations. 



We heartily endorse tlie editorial in 

 The S. A. F. our New York contemporary on the 

 and the relations of the S. A. F. and the gar- 



gardener doner. Demands on the society that it 

 go through a process of voluntary re- 

 incarnation in order to suit the caprices of critics who 

 have never yet extended a helping hand to it, savor a 

 little of the unreasonable. "In the multitude of counsel- 

 lors then- is safety," but let fealty first be demonstrated. 

 Oet into the ranks, gentlemen, put your shoulder to the 



wheel alongside of your fellow-workers and then watch 

 out for results that will astonish and electrify the horti- 

 c-ultural world. 



Jlr. Pettigrew's interesting letter in 

 Floral bedding this week's issue of Horticulture 

 in parks throws a little side-light on park 

 gardening in England which will sur- 

 prise some of our readers who know how strongly preju- 

 dice has grown in this country in recent years against 

 the sort of park bedding that Mr. Pettigrew describes 

 and, on the other hand, have heard this modern Ameri- 

 can preferment of "restful green" in park aspects criti- 

 cised as a mania for imitating English methods. It is 

 reasonable to assume that many people of refinement", 

 utterly offended at the deplorable taste displayed in much 

 of the flower bedding set before the public, have in 

 their impatience gone too far towards the other extreme. 

 There should be found a "happy medium," for bright 

 colors in flowers and foliage are a delight to the eye, 

 give pleasure to the public and their influence is always 

 wholesome. We submit that there is a place for true 

 art in garden designing and that it allows a liberal use 

 of all classes of flowering plants, without doing violence 

 to what true taste recognizes as natural, fit and proper 

 and without obtrusive artificiality. 



Observant dealers and growers of vio- 

 Rise of the lets look for a probable increase of the 

 single violet favor accorded last season to the single 



varieties, — especially the Princess of 

 Wales, — in some localities. There seems to be good 

 foundation for this belief. In one market at least — Bos- 

 ton — the single varieties have outstripped the doubles 

 in demand and in price for the past two seasons. Ad- 

 mitted that this is due in part to the low grade of Marie 

 Louise in this section, it is also unquestionably true that 

 the single violet owes much of its preferment to its 

 sweeter odor and more graceful form. Again, as in the 

 case of the supplanting of the old-fashioned solid bou- 

 quet by the loose, long-stemmed flower bunch in which 

 Boston was also the pioneer, the pie-plate style of violet 

 bunching is destined to give way to the less formal ar- 

 rangement on which Boston has placed the stamp of ap- 

 proval and for whicli tlie single form with its lighter 

 flower and longer stem is especially adapted. 



The busy season is not far off. You 

 Unwise ^f;\\\ probably see that man who swin- 



business tactics died you last year assiduously patron- 

 izing your competitor this season. 

 Maybe he's a pretty bad competitor and it's a big tempta- 

 tion to let the scamp get in a big bill with him just as he 

 did with you last year. But is it wise ? Is it justice to 

 your avocation to allow dishonest people to live on it 

 unmolested merely to gratify some personal resentment 

 or to wink at a swindle when it is perpetrated on some- 

 body else? There arc some matters in which no busi- 

 ness man can afford to act selfishly, and this is one of 

 them. Where unneighborly policies prevail the retribu- 

 tion is sure to be pretty well distributed in the long run. 



