HORTICULTURE, 



August 12, 1905 



HORTICULTURE 



AN ILLUSTRATED JOURNAL 



DEVOTED TO THE 



FLORIST, PLANTSMAN, LANDSCAPE 



GARDENER AND KINDRED 



INTERESTS 



HORTICULTURE PUBLISHING CO. 



II HAMILTON PLACE, BOSTON, MASS. 



Telephone, Oxford 292, 



WM. J. STEWART. Editor and Manager. 



The Editor Has His Say. 



JloKTicULTUKE extciids greetings and timely con- 

 gratulations to the S. A. F. on its twenty-first birthday. 

 With the assured permanent support of the bone and 

 sinew of the profession, with more money in the 

 treasury than ever before, this lusty organization has 

 good reason to feel jubilant. 



The laying of the corner stone of the new Breitmeyer 

 building in Detroit a few days ago was something more 

 llian a step in the development of an ordinary business 

 enterprise, as we look at it. To those who have known 

 the meil — father and sons — and have watched their busi- 

 ness grow from small beginnings to the greatness wliich 

 makes this event a possibility, it stands as an impres- 

 sive example to the young man of what floriculture of- 

 fers to him who will put industry, intelligence and in- 

 tegrity into its service. All will be glad to congratulate 

 the Messrs. Breitmeyer on the prosperity which this 

 occasion marks, for they know how it has been attained. 



Eternal vigilance is the price we must pay henceforth 

 for immunity from insect depredations. Fancied 

 security, as in cases recently noted with respect to the 

 elm-leaf beetle, where the pest had been brought well 

 under control, leads to a relaxation of effort which the 

 insects are not slow to take advantage of. This con- 

 dition is not likely to obtain, however, in the case of 

 the gypsy moth wliich has this season nuide a tremen- 

 dous increase throughout (he section infested in eastern 

 l\Iassachusetts and control seems further ofE than ever. 

 fn places where the insects have been driven from the 

 trunks of the roadside trees they have taken to the curb- 

 stones and deposited their egg masses thereon. All 

 indications point to the proi)ability of unprecedented 

 damage nexi; season despite the most energetic resistance 

 that may be made. 



Frequent notes in irouTicri/rUKU, also the tenor of 

 the advertisements, indicate a steady endeavor and 

 advance toward critical specialization in the growing 

 of flowers for commercial disposal. In the case of the 

 many varieties raised from seed which have been rap- 

 idly gaining favor of late as florists' specialties it is to 

 be noted that our seedsmen are exerting themselves as 

 never before to secure a supply and consequently 

 to encourage the careful raising of strains of seed of 

 surpassing excellence and purity. That they are suc- 

 ceeding must be plain to everyone who follows their 

 advertisements or has noted the greatly improved forms 



of many old popular favorites now to be seen in the 

 ordinary florists' stock of cut flowers. There was a 

 time when the use of superlative adjectives in the seeds- 

 man's catalogue was apt to awaken more or less scepti- 

 cism in the reader — the bigger the claim the greater the 

 incredulity — but now when a seedhouse of any standing 

 makes an assertion as to the characteristics of super- 

 iority in its selections we are ready to accept such with 

 confidence, knowing that what were once but ideals are 

 tndnv realizations, through the painstaking work of the 

 >|Mvi,ili:-l iiiiil improved under the spur of the enter- 

 al i-m- -rilMiiiiu who is ever ready to supply the motive 

 iJdwiM fnr .^ucli endeavor. 



This issue of Horticulture will find its subscribers 

 either started or about to start for Washington or de- 

 cided to stay away, and nothing we can now advance 

 will avail to increase the attendance at this important 

 gathering of the progressive horticulturists of our coun- 

 try. We take opportunity to say to those who could be 

 present but will not, (hat they are making a serious and 

 ex|H'iisi\i' mistake — expensive to themselves, for they are 

 sunl\ (li-iiiKil to fall behind in the race with their bet- 

 ter iiil'nniicd and more progressive brethren, and ex- 

 pensive to the cause of advanced floriculture, which 

 needs the moral support of every individual engaged in 

 this calling and suffers in proportion as that support is 

 withheld. It is not a question of whether you admire 

 or do not admire the manners or methods of any man 

 or aggregation of men identified with the society or 

 whether you full\ iiidi.i-. what the society has done or 

 entirely agree willi ii- iMnnagenient of conventions, but 

 whether, putting pciviinaln ics into the background, you 

 ap. ,lH|,M.r,| tn come forward manfully and unselfishly 

 1111(1 I Mill I il.iiio to the general good by doing your part 

 t<>\\;ir(ls cxii iiding the influence and usefulness of your 

 national oi-ganization. 



"To look up and not down. 

 To look forward and not back, 

 ; To look out and not in, and 

 To lend a hand" — 



vill win out. 



that is the ijolicy 



What They Say of Us 



Boston, Mass., .\ug. 8th, 1905-. 

 Wm. J. Stewart, Editor Horticulture: 



Bear Sir : — We wish to throw two bouquets. One to 

 you, the other to ourselves. We sincerely congratulate 

 you upon the wide and valuable circulation Horticul- 

 ture must have, judging solely by the inquiries we 

 have received as well as the orders placed through our 

 advertisement. We find it readies far and beyond what 

 we surmised (New England). Our letter list shows 

 that its advertising columns extend to and beyond the 

 Great Lakes. Therefore, we throw you the first bou- 

 quet, and the .second one we feel justified in casting 

 our way, that we evidenced good judgment in placing 

 the circulator ad. with you. What we have already 

 recclM'il iini|ily justifies the expenditure. We shall be 

 in W'li-Iiin-lon and be prepared to show interested par- 

 tii'> iliat what we have announced in your columns is 

 what we claim, a simple, practical, automatic solving of 

 greenhouse heating. 



We remain Very truly yours, 



William W. Castle. 



For Holly-Castle Co. 



