440 



HORTICULTURE 



March 25, 1911 



The Park Floral Company of Den- 

 ver, Colo., have recently moved into 

 new quarters at 1643 Broadway, about 

 one half a square south of their old lo- 

 cation. The building where they are 

 now located was not yet erected when 

 the lease was made, and their portion 

 of the building was built in accordance 

 with plans lurnish( d by Mr. Valentine. 

 The arrangement is therefore planned 

 with especial reference to the florist 

 business, and every possible conven- 

 ience is provided. 



The store has a frontage of forty feet 

 on Broadway, and a depth of about 

 ninety feet. The walls of the sales 

 room are covered with gray friar's 

 cloth divided into panels. All the 

 wood work is Oregon fir finished to 

 show the natural gi-ain. A great many 

 thousand feet of lumber were over- 

 hauled in order to secure pieces with 

 beautiful grain. At one end of the 

 room is a mantel of tile in dull finish, 

 and at the opposite end is a large 

 mirror running nearly to the ceiling. 



The lighting fixtures for the walls 

 and ceiling are copper lanterns made 

 by the Craftwood Shops, and give a 

 very artistic touch to the room. In 

 the show windows are powerful tung- 

 sten lamps with holophane shades. 

 A total of 1200 candle power is used in 

 the windows. 



The carpet is solid rubber, dark green 

 with white border and harmonizes 

 beautifully with the other furnishings. 

 No counters are used, their place being 

 supplied by hardwood tables finished 

 to match the woodwork. A wide stair- 

 way leads from the center of the sales- 

 room up to a spacious conservatory 

 with cement floor. 



The work room directly beneath the 

 conservatory, has a ceiling height of 

 ten ft. only, so as to reduce the length 



of stair from the store to the con- 

 servatory. Under the stairway is a 

 small glass enclosed room in which 

 the cashier and the operator of the 

 private telephone exchange are located. 

 Adjoining the sales room at the 

 south end is the wrapping room, and 



In the basement is an artificial ice 

 plant with two large cooling rooms. 

 Here also are located lockers for the 

 store employees, the mossing table, etc. 

 At the end of the basement and well 

 lighted from the front, are the kitchen 

 and dining room, and both are com- 



New Store of the Park Floral Co., Denver, Colo. 

 Exterior View. 



directly in the rear of that is the 

 stock room for ribbons, baskets and 

 supplies. A wagon room with cement 

 floor, still further back, connects with 

 the alley, and also with the freight 

 elevator which runs to the conserva- 

 tory and the basement. 



New Store of the Park 

 Inter 



Floral Co., Denver, Colo. 

 ior View. 



pletely equipped with modern conveni- 

 ences. An electric exhaust fan carries 

 away all odors and insures plenty of 

 fresh air. The settees in the dining 

 room are built somewhat on the plan 

 of seats in a Pullman car, and are 

 easily converted into couches with 

 mattresses, where tired clerks can 

 snatch a few hours' sleep after work- 

 ing most of the night before Christ- 

 mas or Easter. On the office floor are 

 similar arrangements. The dining 

 room is not in service except during 

 rush times; but at such times good 

 meals, including one at midnight, are 

 served to employees, without charge 

 and a great saving of time is effected. 



The offices are on the second floor 

 above the flower store and the store 

 adjacent. Ten windows on Broadway 

 and four at the end. make the office 

 wonderfully light and cheerful. The 

 office equipment is modern and up- 

 to-date and includes vertical files, desk 

 teleijhones, billing and adding ma- 

 chines, rotary neostyle, dictaphone 

 and addressograph. 



The oflice and selling force have an 

 organization called the Coterie. One 

 year's service is necessary for admis- 

 sion, and initiation is the occasion for 

 some gentle hazing. A kitchen and 

 dining room have been part of the 

 Park Floral eo.uipment for years, and 

 the Coterie has always had the use 

 of them whenever they desired. Some 

 fine banquets have been spread, and 

 toasts have been responded to with an 

 eloquence no less charmin.g than we 

 are accustomed to at larger gatherings. 

 The company pays the freight and gets 

 as good returns as on any other in- 

 vestment. 



