March 26, 1911 



HORTICULTURE, 



443 



Perfect Goods For Particular Florists 



THE FOLLOWING ARE A FEW SUGGESTIONS ONLY 



from an immense stock and unprecedented variety that we list 

 Plant Baskets, Plant Pot Covers, Fern Pot Covers, all sizes and all grrades, all 



descriptions. In any basket ordered from ns we can put zinc lining, as we manufacture these 

 ours-elves. 



Bridal Baskets, Bridal Bouquet Holders, Debutante Bouquet Holders and 

 Paper Bouquet Holders. 



Chiffons, all colors and sizes. Waterproof and other exclusive styles. Wax and Artifi- 

 cial Flowers. Waterproof Paper Pot Covers, for all size pots, cheap and desirable, in 

 any color. Our No. 3000 Crepe Pot Covers, to fit 3 to 5-inch pot, in all colors, $1.00 per 100. 

 Waterproof Crepe Paper in Roll. 



Tin Foil, plain and colored; also a heavy Tin Foil for lining- baskets. Barks, in all kinds, 

 Birch, Cork and Cedar. Natural Prepared Ferns, the greatest variety in the United States. 

 Sphagnum Moss. 



Artificial Leaves, all styles, white and green. Metallic Designs, we are the manu- 

 facturers of these goods and can make any design you want. Magnolia Leaves, green and 

 brown. Beech Branches, prepared, in all colors. Immortelles, in all colors. _ 



Wheat Sheaves, our unexcelled brand in flat, standing or open. Flexible Cycas 

 Leaves. Don't forget our Imperial Chinaware, and Green Tone Pottery, in all shapes. 

 When you want real novelties, consult us. 



BEAUTIFUL EASTER NOVELTIES NOW ARRIVING 



THE Florist Supply House of America 



H. BAYERSDORFER & CO., 



1129 Arch Street, 

 PHILADELPHIA, PA. 



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THE FLORISTS* RETAIL DELIVERY 



Special Meeting at National Flower Show, Boston, Wednesday, 

 March 29th. Morning and Afternoon. All Retailers Invited. 



J. A. VALENTINE. President 





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in a city of 500,000 sells more than 

 twice as much as when the city was 

 half that size, as the patrons have 

 grown proportionately richer. When 

 recognition is taken that New York 

 City's millionaires are now to be count- 

 ed in the thousands, whereas twenty 

 years ago there were, perhaps, less 

 than one hundred, we can see the di- 

 rect reasons tor changing our business 

 methods, and Took forward to stand- 

 ards which will place the retail florists 

 in the front row of industrial pursuits 

 and gain respect as a representative 

 type of American business men. 



A rough estimate of the exchange 

 flower trade would put the total 

 amount at $300,000 in this country. So 

 the importance of the undertaking is 

 obvious. 



A progressiTe flower store, tasteful 



in appointment, absolutely clean, 

 with efficient salesmen and flower 

 workers attaining the reputation of 

 handling meritorious goods must be 

 ably managed. The ideal manager, a 

 rare individual, must possess the ex- 

 ecutive qualities usually attributed to 

 him. Further, he should have the fine 

 artistic ability of a Thorley, Battles, 

 Palmer or a score of others who have 

 won distinction for their class and 

 house work stand forth as a challenge 

 to all who would do better. 



New York City — A. H. Langjahr, 



wholesale florist, will remove from 55 

 W. 28 St. to 130 W. 28 street about May 

 1. The store which he vacates will be 

 taken by James McManus, now located 

 at 42 W. 28 street. 



ABOUT FLORISTS' RIBBONS. 



Mr. S. B. Wertheimer of Werthei- 

 mer Brothers, tells us that the growth 

 of the floral ribbon industry in the past 

 tew years had been unparalleled. This 

 field, hitherto catered to in a hit-or- 

 miss manner, by millinery houses 

 mainly, has now been developed so 

 that the florist has his own distinctive 

 fabrics created to fit the peculiar and 

 particular requirements of his trade. 

 The "Sprinkleproof" ribbons and chiff- 

 ons, which unlike ordinary fabrics will 

 not collapse when exposed to water 

 are evidently appreciated by the flor- 

 ist trade for Mr. Wertheimer states 

 that now the bulk of their sales to 

 florists are for these textiles. This 

 flrm will be represented at the Boston 

 Flower Show with a creditable exhi- 

 bit. 



