490 



HORTICULTURE 



April 1, 1911 



OLDEST, BEST KNOWN 

 AND BUSIEST 



^A full line of Choice Flower Stock for 

 all purposes. THE HOME OF THE 

 LILY by the 100, 1000 or 10,000, 

 ^Plenty of first-class Easter stock at 

 right figures. Everything in the line of 

 flowers in Any Quantity. 



R. J. SIVIITM 



[Successor to JOHN I. RAYNOR 



49|West 28th St., New£York 



Wholesale Commission Florist — SellingrAgent for Largest Growers 



Telephone 1998 Madison Square 



Motion was carried that a commit- 

 tee be appointed by the president to 

 use their influence for a reduction of 

 the glass tariff, and the following 

 committee was appointed: Robert 

 Simpson, Fred Burki, Benj. Hammond. 



Besides the tariff, the promotion of 

 amateur interest in the society, the 

 grading of cut flowers and other im- 

 portant topics were discussed. Offic- 

 ers were elected as follows: 



President, Adolph Farenwald; vice- 

 president, Philip Breitmeyer; secre- 

 tary, BenJ. Hammond; treasurer, 

 Harry O. May; executive committee 

 Eber Holmes and Wallace R. Pierson. 



Invitations were extended by De- 

 troit and New York for the next con- 

 vention. After discussion the selection 

 was referred to a committee to confer 

 with the Carnation Society with a 

 view to arranging for a joint meeting. 



August Poehlmann read the follow- 

 ing paper: 



Developing a Rose Growing Estab- 

 lishment. 



The development of any business de- 

 pends not only on one or two things, 

 but upon a happy combination of con- 

 ditions properly applied, classified, I 

 would say, under the following factors: 

 Ability, integrity, demand and locality 

 and environments. 



Classed separately I would say, abil- 

 ity means able to accomplish, to build, 

 to grow good stock, to manage well, to 

 anticipate and have power to do. As a 

 rule most large up-to-date rose-grow- 

 ing establishments of the present day 

 began business in a very small way. 

 Spurred on by initial success, the earn- 

 ings were reinvested from time to time 

 to provide for the increasing demand 

 of its product. It becomes second na- 

 ture then to plan extensions and im- 



provements, which in regular course 

 create new heads. Responsibility is 

 shitted. The work becomes more spe- 

 cific, each head a specialist. This sys- 

 tem is general throughout, therefore, 

 on ability to do depends much the 

 ability to supply demand. Ability to 

 discern the value of new varieties by 

 previous knowledge of parents or 

 otherwise and anticipate demand for 

 same can properly be included under 

 this head. Good stock creates demand, 

 necessitating increase in output, de- 

 manding more labor, skilled and un- 

 skilled, labor saving machinery, new 

 materials, etc. Thus one may say that 

 the development depends principally 

 upon the demand, which in turn is fos- 

 tered by necessity. The demands of a 

 growing or rapidly developing busi- 

 ness can only be temporarily satis- 

 fied. Likewise, so do the personal de- 

 mands increase. 



Under integrity would come, main- 

 tained credit, good will, honest admin- 

 istration, efficient labor, confidence, 

 and credit of customers, integrity of 

 purpose. 



Locality and environment cover 

 transportation facilities, nearness of 

 markets for certain commodities used 

 extensively, prompt and efiicient ser- 

 vice to customers, labor requirements, 

 homes, water, soil, manure and coal 

 supplies. Natural advantages must be 

 taken into serious account when build- 

 ing is contemplated. An unfailing 

 water supply is absolutely necessary, 

 suitable soil, plenty of it for years to 

 come, must be provided for. Coal must 

 be easy to obtain at fair prices. The 

 markets for the sale of goods close at 

 hand. Rapid transportation is desir- 

 able at all times, not only for the dis- 

 tributing of stock and to facilitate 



purchasing, but it is a material aid in 

 providing necessary help. All these 

 various matters require careful work- 

 ing out, and each is an essential cog in 

 the wheel which makes for the success- 

 ful development of the business. 



An up-to-date rose-growing estab- 

 lishment includes in its makeup, rose 

 growers, steam fitters, painters, team- 

 sters, blacksmiths, firemen, book- 

 keepers, stenographers, temperature 

 men, engineers, carpenters, glaziers, 

 packers, salesmen,. laborers, and what 

 not, — and the money to pay for their 

 combined efforts must come from the 

 product, the rose. 



Wallace R. Pierson read his paper 

 on "The Science of Rose Growing. 



AMERICAN CARNATION SOCIETY. 



The first session of this society was 

 held on Tuesday evening in Paul Re- 

 vere Hall. M. A. Patten welcomed the 

 members in a short speech. 



President Burki, on assuming the 

 chair, was given a most hearty re- 

 ception. He responded with a few wel- 

 coming words and extended a graceful 

 compliment to the energetic and faith- 

 ful work of his fellow officers and 

 members during the year. He ex- 

 pressed great pleasure over the oppor- 

 tunities presented by the great flower 

 show and congratulated the society on 

 being once more the guest of Boston, 

 "the recognized centre of horticulture." 

 In the way of recommendations, he 

 spoke as follows: 



President's Address. 



The most important matter that I 

 wish you to consider is "the society's 

 scale of point for judging exhibits." I 

 especially refer to the seedlings or 



