May 27, 1911 



HOKTICULTURE 



79» 



WHOiES.*LE FLORISTS 

 Detroit 



Micbigau Cut Flower Exrliange, 38 aud 40 



Broadway. 



For page see List of Advertisers. 



New York 



M. C. Ford, 121 W. 2Stli St., New York 



For page see List of Adv ertisers. 

 H. E. Froment. 57 W. 28th St., New York. 



For page see List of Advertisers. 

 H. C. Horaii, 55 W. 28tli St., New York. 



For page see List of Advertise rs. 

 A. H; L:nig.ialir, 55 W. 2.Sth St., New York. 



For page see List of Advertisers. 

 James MeMainis, 55 W. 28th St.. New York. 



For page see List of A dvertisers. 

 W. F. Sheridan. 1M3 W. 2Sth St.. New York. 



For page see List of Advertisers. 



Wm. II. Kiieliler. 28 Wilioiighby St., 



Brooklyn, N. Y. 



For page see List of Advertisers. 



Moore, Ileiitz & Nash, r,', iiiid .=17 W. 26th 



St., New York. 



For p age s ee List of Advertisers. 



Greater New York Florists' Association, 



162 Livingston St., Brooklyn, N. Y. 



For page see List of Advertisers. 

 aT^L. Young & Co., .54~\V~2stir~srT~N. Y. 



For page see List of Advertisers. 

 Charles Millang, .55~aTKl~.i7 \Vest~26th St. 



For page see List of Advertisers. 

 r. .T. Sniitl], 40 \Vest ^Stli St.. N. Y. 



For page see List of Advertisers. 



Frank .Millang. New York, N. Y. 



For page see List of Advertisers. 



Ti-aeridly & Schenck. New York, N. Y. 



_ F or p age _see List of Advertisers. 



Badgley. Kiedel & Meyer, Inc., New Y'ork 



For page see Lis t of Advert isers. 



A. Moltz & Co.. New York. N'^y! 



For page see List of Advertisers. 



Siehreoht & Sielireeht. 1.36 West 2.8th St., 



New York. 



For p.Tge see List of Advertisers. 



J. K. Allen, 106~W. 2,8th St., New York. 



Philadelphia 



Leo. Niessen Co.. 12(19 Aroh St.. Pliila., Pa. 



For page see List of Advertisers. 



The ^S.~S.~ Pennofk~-Meehan CfT^lBOS'-ia 



Ludlow St.. Philadelphia, Pa. 



For page see List of Advertisers. 



Richmond, Ind. 



E. O. Hill~Co';~Ri,hnion'd, Ind! 



For page see List of Advertisers. 



Rochester, N. Y. 



C.eorge B. Hart. 24 Stone St. 

 For page see List of Advertisers. 



New Offers in This Issue. 



BASKETS FOR COMMENCEMENT 

 AND ALL OTHER OCCASIONS. 



M. Riie \- Co.. I'llil.-lilelphiM. l\l. 

 For page see List of Advertisei'S. 



BOXWOOD SPRAYS. 



S. S. Pennoik-Moehair Co.. I'liil.idelphia. Pa. 

 For p.-ii;o si-e List of .Vdvertisers. 



HARDY PERENNIAL PHLOXES. 



irenry A. Dreer. Pliiladelplua. Pa. 

 For |iage see List of Advertisers. 



HYDRANGEAS, FERNS AND MIS- 

 CELLANEOUS PLANTS. 



F. R. IMerson Co.. Tarrytown-on-Hudson. 



New York. 



For page see List of Advertisers. 



IMPORT BULB LIST. 



The W. W. Barnard I'o.. Chicago. III. 

 For page see List of Advertisers. 



LORRAINE BEGONIAS. 



Thomas Roland. Nah.int. :\Iass. 

 For ji.-igo see I^ist of Advertisers. 



MICHELL'S DISTINCTIVE PANSIES. 



Henry F. Miohell Co., Philadelphia, Pa. 

 For page see List of Advertisers. 



JAPANESE LILIES, VALLEY PIPS, 

 PALMS, AZALEAS. ETC. 



Loechner & Co., New York, N. Y. 

 For page see List of Advertisers. 



HOW TO PREPARE ADVERTISING 

 COPY. 



From "How to Advertise a Retail Store." 



In preparing copy tor the printer 

 tlie advertiser should not assume that 

 the compositor will rectify any mis- 

 takes. In the strictest sense of the 

 word the compositor has no right 

 whatever to change any portion of the 

 copy. He is supposed to set up every 

 word exactly as it is written, excepi 

 where words are unmistakably mis- 

 spelled. 



Cut and chop and rewrite your copy 

 until it is as you wish it before you 

 send it to the printer. Once in his 

 hands let the copy be as complete 

 and final as it is possible to make it. 



Typewritten copy is most legible and 

 therefore most desirable, but written 

 copy is as good as any, no matter how 

 badly scratched up and interlined, it 

 it is perfectly legible. 



When words are eliminated by 

 scratching, do it thoroughly, so there 

 will be no question about it. Do not 

 leave an isolated word among a lot of 

 scratched-out stuff — as it may be over- 

 looked. 



Write on one side of the paper only, 

 and number the sheets consecutively. 

 If you find it necessary to eliminate a 

 sheet, renumber those that lollow if 

 there are not many of them, but 

 where there are many this can be 

 obviated by adding the number of the 

 page eliminated to the one preceding 

 it, making it stand for the two pages. 



If sheets are added they may be 

 numbered as follows: Supposing that 

 after page 2 you wish to add three 

 pages. You simply number them as 

 2 a, 2 b and 2 c. 



DURING RECESS. 



PUBLICATIONS RECEIVED. 



Report of the Board of Park Com- 

 missioners, Wilmington. Del., 1910. — A 

 fine art production as to paper, print- 

 ing and illustrations. It shows that 

 the total area of Wilmington's parks 

 and other open spaces is 467.69 acres, 

 well cared for under the management 

 Edw. R. Mack, supt. The total expen- 

 ditures for 1910 were $16,566.74 for 

 maintenance and $6953.70 for improve- 

 ment. 



Transactions of the Massachusetts 

 Horticultural Society for the year 

 1910. Part II. This book contains the 

 annual report of the trustees; list of 

 exhibitions and prizes awarded during 

 the year, with detailed reports of the 

 various committees thereon; report of 

 the delegates to the State Board of 

 Agriculture; report of secretary and 

 librarian, necrology and list of mem- 

 bers. There are seven full page illus- 

 trations of views in gardens visited 

 by the Garden Committee. 



A brochure just published by the 

 Park Floral Company of Denver, Colo., 

 sets forth in unique phrase and most 

 artistic setting the achievements and 

 purposes of this up-to-date and emi- 

 nently enterprising retail flower con- 

 cern. Among the photographic in- 

 serts are two in colors, by the latest 

 color-photograph process. We com- 

 mend this little publication to the pe- 

 rusal of the florist trade, having no 

 doubt that they will find it interest- 

 ing and suggestive of how to elevate 

 and promote their business interests. 



Baseball at St. Louis. 



Paddy Patton of Smith's Wholesale 

 House is organizing a baseball team 

 composed of the members of the four 

 wholesale houses and says his team 

 will i)lay any team the retailers may 

 make up, the game to take place at 

 the florists' picnic in July, which will 

 give them all plenty of time to get 

 practice. 



Chicago Bowlers. 

 Score made by Chicago Summer 

 Bowling League, May 16. No names 

 have been selected yet and the teams 

 bowled under number: 



New York Bowlers. 



Madison did not bowl New York on 

 Saturday, May 20th, because of the 

 illness of William Duckham, its head 

 pin strike artist. Later on it will take 

 its medicine. New York is bowling 

 some these days, and will keep in 

 practice every Friday evening until 

 convention. Tuxedo comes to New 

 York Saturday, May 27th. for the 

 "rubber," each team having won a 

 game. 



Scores at the practice game Friday, 

 May 19, were as follows: 



Feurich, 1,37 1S8 148 R'kards, 133 141 114 



Nugent, 129 10!> 104 Ch'dw'k, 227 195 230 



Shaw, 144 143 133 Soott, 130 148 133 



Manda, 168 156 181 Kakuda, 171 167 180 



New York Florists' Club Outing. 



The annual outing is to be held on 

 June 28th. The outing committee want 

 to make this one of the most enjoy- 

 able occasions of the kind ever held, 

 and are departing somewhat from the 

 usual procedure. They are dispensing 

 with the souvenir programme and the 

 expense of the entire outing will be 

 met by the proceeds from the sale of 

 tickets, and they ask those who have 

 been in the habit of advertising in the 

 programme to be equally generous m 

 buying tickets. The sail up the beau- 

 tiful Long Island Sound will extend 

 to two hours or more, depending upon 

 promptness at the dock — a delightful 

 sail, and better music than ever be- 

 fore, with the usual refreshments. The 

 sports at the grove will be curtailed 

 somewhat, giving the ladies and chil- 

 dren more chance to compete than 

 heretofore and obviating the rush and 

 "three ring performance" difficulty. 

 Members wishing to donate special 

 prizes for any particular event will 

 be welcome to do so and will have 

 attention and thanks. .Tos. S. Fenrich 

 is chairman of the Outing Committee. 



The fruit crop, while not so large 

 as last year in Oregon, will be good. 

 Reported injury by frost was much 

 exaggerated, and excepting for peach- 

 es or very tender or early blossoming 

 fruits in the colder sections, but little 

 damage was done. Apples will be a 

 good average crop. 



