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HOETICULTUEE 



October 24, 1914 



CLUBS AND SOCIETIES 



GARDENERS' AND FLORISTS' 

 CLUB OF BOSTON. 



This club had an interesting meet- 

 ing on Tuesday evening, October 20, a 

 good attendance being present to lis- 

 ten to L. W. C. Tuthill's talk on "Ad- 

 vertising, the Spark Plug of Business." 

 This was practically the same lecture 

 delivered by Mr. Tuthill in New York 

 last season. Advertising in its mod- 

 ern application is an amplification of 

 the oldest form of publicity — word of 

 mouth. The ultimate aim of floral ad- 

 vertising is to educate the public to 

 the use of flowers. Continuity is an im- 

 portant essential but over-emphasis Is 

 as bad as under-emphasis. The ad- 

 vertising man's function is co-opera- 

 tion in the mechanical details and to 

 crystalize attention to ideas and ef- 

 fectiveness of display. When you do 

 advertising do it big and make it a 

 heart to heart talk; don't merely fill 

 space. Always aim for variety in ad- 

 vertising and lay out your campaign 

 well ahead. Cut out the price item as 

 a leader and feature the necessity of 

 flowers. In the retail florist trade 

 Penn was the first live advertiser and 

 when he had set the example then 

 they all followed. The lecture was 

 much enjoyed and frequently ap- 

 plauded. 



An interesting discussion took place 

 on the desirability of increasing the 

 representation of members in the S. 

 A. F. to secure a position on the ex- 

 ecutive board of the national society. 

 Patrick Welch, pi-esident-elect of the 

 S. A. F., made an appreciation speech 

 thanking the members for their Con- 

 vention work and asking for enthusias- 

 tic effort in the coming year. By an 

 unanimous vote a message of good 

 cheer was sent to .lames Nicol of 

 Quincy. who is quite ill. A committee 

 was appointed to prepare resolutions 

 on the death of Luke Mahon of Brook- 

 line. 



The exhibition stand included splen- 

 did Ghrysolora chrysanthemums and 

 Mme Chantard hydrangeas from May 

 cuttings from W. W. Edgar Co.; Car- 

 nation Alice in grand form from Peter 

 Fisher; Ramopo chrysanthemums 

 from Alex. McKay, and Lewis' "Dove- 

 tail" Greenhouse Bench, a new pat- 

 ented cement bench just put on the 

 market. 



LANCASTER COUNTY FLORISTS' 

 CLUB. 

 October 15, at 3.30 P. M., found fif- 

 teen of us on our way to visit the 

 greenhouses of Willis B. Girvin, at 

 Leola. The stock here consists of 

 chrysanlhemunis. carnations, snap- 

 dragons and some 30,000 young As- 

 paragus plumosus. The principal at- 

 traction was a new house a5 by 180 of 

 King construction with some of Mr. 

 Girvin's own ideas embodied therein, 

 the principal one being the addition of 

 a strong iron rod brace to keep the 

 roof from going up in a storm. Six 

 P. M., found the flower-show commit- 

 tee working hard over squabs on toast 

 and the knotty problems of a first at- 

 tempt at a flower show. At 7.30 P. M. 

 the meeting was opened with the 

 smallest attendance it has ever been 

 our misfortune to have, probably due 

 to the fact that a number of the 



members were afraid of being ap- 

 pointed on flower show committees, 

 and partly due to the fact that the 

 past few meetings have been nearly 

 all flower show affairs with very little 

 else to attract members. George Mar- 

 shall, representing the McCallum Co. 

 of Pittsburgh, Pa., was with us on our 

 trip as well as an attendant of the 

 meeting. 



These who stayed away this time 

 missed a very interesting paper by 

 Elmer Weaver on greenhouse con- 

 struction, which was followed by re- 

 marks from D. T. Conner of Philadel- 

 phia, who represents the Lord & Burn- 

 ham people, Mr. Wright of the same 

 company having gone through to Har- 

 risburg. Flower Show matters were 

 discussed until 10.4.5, and we have 

 every promise of having a very fine 

 show and with a magnificent building 

 in which to hold it. There is plenty 

 of room for exhibits and any out-of- 

 town florist who would like to exhibit 

 any novelty should get into touch 

 with the writer at once. The date is 

 Nov. 6th and 7th; the address of the 

 writer, simply Lancaster, Pa. The 

 Lord & Burnham Co. offered a prize to 

 value of $25.00 which will be awarded 

 the local grower making the best dis- 

 play. This is the only prize that will 

 be offered in the florist's class outside 

 of a blue ribbon for especially meri- 

 torious displays, but the amateurs will 

 have a number of prizes to compete 

 for. Ai.nKRT M. Heur. 



HORTICULTURAL SOCIETY OF 

 NEW YORK. 



Do not forget the big fall show of 

 this society which takes place Oc- 

 tober 30th to November 3rd, inclu- 

 sive, at the American Museum of Nat- 

 ural History, New York City. Every- 

 thing points to a fine exhibit, larger 

 than ever. Schedules will be sent, 

 upon application, by the secretary. 

 George V. Nash. New York Botani- 

 cal Garden. Bronx Park, New York 

 City. Entries must be in the hands 

 of the secretary not later than Oc- 

 tober 28th, so do not delay. Now is 

 the accepted time. You can greatly 

 facilitate the work of the secretary, 

 and add greatly to the artistic ap- 

 pearance of the arrangements if you 

 will get your entries in early. 



.John Young, 51 West 28th street, 

 has been appointed manager of the 

 exhibition. 'This means that the ar- 

 rangements are in efficient hands, 

 and exhibitors can greatly facilitate 

 the work by sending entries to the 

 secretary promptly so that they may 

 be in the hands of the manager with- 

 out delay. 



The premiums for specimen palms 

 have been much increased over those 

 of last year, and it is hoped that this 

 will bring forth a number of these 

 large specimens. The schedule pro- 

 vides prizes for many kinds of plants, 

 and if you have not large chrysan- 

 themum plants, then bring smaller 

 ones or cut flowers, for which liberal 

 awards are made. Let us all put our 

 shoulder to the wheel and push, and 

 make of this the largest fall show 

 Xew York has ever seen, 



George V. Nash, Sec. 



PENNSYLVANIA HORTICULTURAL 

 SOCIETY. 



The regular monthly meeting of this 

 society was held on Tuesday evening, 

 October 20, at Horticultural Hall, Phil- 

 adelphia, ilatters pertaining to the 

 Annual Exhibition and Chrysanthe- 

 mum Show to be held November 3 to 

 6, occupied most of the meeting. Ar- 

 rangements have been made to deco- 

 rate Horticultural Hall in an appropri- 

 ate manner. This work to be done be- 

 fore the exhibits are brought in to 

 make a proper setting in harmony with 

 the exhibits. Chrysanthemum plants 

 and ornamental foliage plants and 

 chrysanthemum cut flowers will be 

 staged on Tuesday. November 3. Cut 

 flowers of roses and carnations will 

 be staged on Wednesday, November 

 4. All growers who have new roses 

 and carnations are requested to send 

 flowers for this exhibition in care of 

 David Rust, Secretary, Horticultural 

 Hall, Broad Street, Philadelphia, and 

 they will be properly cared for and 

 staged. The exhibits of fruits and 

 vegetables will be staged on Wednes- 

 day morning, November 4. The entire 

 first floor of Horticultural Hall will 

 be devoted to trade exhibits. All 

 prominent seedsmen and plantsmen 

 will have exhibits in this section. Ex- 

 hibitors present at the meeting stated 

 that all chrysanthemums are in good 

 condition and a. good exhibition Is 

 promised. 



Prizes awarded at this meeting were 

 as follows: Chrysanthemums — vase 

 of six blooms of an early flowering 

 variety; 1st, Countess Eulalia, gard. 

 Thomas Gaynor: 2nd, Mrs. Chas. 

 Wheeler, gard. Wm. Fowler. Cosmos 

 — three vases of giant-flowering; 1st, 

 C. B. Newbold, gard. John Nisbet; 2nd, 

 Geo. H. McFadden, gard. David Aiken. 

 Cosmos — vase giant-flowering mixed; 

 1st, Mrs. R. B. Ellison, gard. George 

 Annand; 2nd, C. B. Newbold. 



David Rtist. Sec'y. 



NATIONAL ASSOCIATION OF GAR- 

 DENERS. 

 Bulletin Number One. 



The National Co-operative Commit- 

 tee, appointed at the meeting of the 

 National Association of Gardeners 

 held in Philadelphia in April, 1914, to 

 devise ways and means to make the 

 proposed co-operative movement be- 

 tween the National Association and 

 local gardeners' clubs and >;ocieties 

 operative, submits to the local co- 

 operative committees, appointed to 

 work in conjunction with the National 

 Co-operative Committee, the prime ob- 

 jects of the movement, which are as 

 follows; 



To estalilish sardenlng as a profession 

 on a more firm found.Ttion in America. 



To develop n closer fraternity between 

 tho.se engaged in tlie profession of garden- 

 ing and those interested in it. 



To malie known that the vocation of 

 gardening is not acquired through one or 

 two seasons of work in the garden, but 

 through a thorough training — which de- 

 mands botli a pra'tical and sclcntllic 

 knowledge gained only through years of 

 sludy. 



To provide an educational course where- 

 liy those ambitions to gain a general 

 Unowledi-'c of the different departments of 

 tlieir profession, and not in circumstances 

 to secure it at college, may obtain it 

 through their national association. 



To make the Service Bureau of the Na- 

 tional As.sociation of Gardeners an Instltu- 



