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HORTICULTURE 



October 24, 1914 



ALEX. MeCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 

 part of the United States. Canada, and 

 aU principal cities of Europe. Orders 

 transferred or Intrusted by the trade to 

 oir selection for delivery on ateamsMpa 

 or elsewhere recelTe special attention. 



Cost of Cabling Fortlgn Dtliveriti 



Must be prepaid 



B«ference or cash mnat •c«omp«BT »U 



orders from unknown correapondent*. 



Cable Adireas, AUEXCONJTKIX. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any part of ihc country to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, New York 



Telephone 16S2-166S Colombmi 



EBtabliahed 1S74 



13 A.I^I>S 



FI/ORIST 



N. E. Cor. 44 St. & Maditon ATcaie, N.T. City 



(Member Florists' Telegraph Delivery Ajso.) 

 Flowers shipped on all Steamers. Special Correspon* 

 dence in all the large cities of Europe and the Brttisb 

 Colonies. Telegraph and Cable address, Dardlfior 



NEW YORK CITY 



AND VICINITY 



Artistic Work. Reasonable Prle««. 

 Prompt Dellrery of Steamer Orders. 

 1193 Broadway, My Only Stor* 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



THE ROSERY 



23 STEUBEN ST. 

 A.L.BAIMY, N. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Member! flori»t»' Telegraph Delivery Association 



Whmn writing to advertitert kindly 

 mention HORTICULTURE. 



Of Interest to Retail 

 Florists 



Reed & Keller, the New York flor- 

 ists' suppy dealers are displaj'ing in 

 their show windows, drapery of sil- 

 vered southern smilax which is an at- 

 tractive and serviceable decorative 

 novelty. This is not dried or brittle 

 but fresh and pliant, the silver coating 

 being applied to the green material by 

 a secret process which closes the pores 

 in the foliage. 



About half the space in the market 

 building which is to replace the old 

 Stern store on West Twenty-third 

 street. New York, is said to have 

 already been taken. The remodeled 

 building is expected to be ready next 

 May. The structure will be known as 

 the Cosmopolitan Garden. The build- 

 ing is to be made over from plans by 

 Starrett &, Van Vleck into a four-story 

 building with a fifth story inclosed in 

 glass which will be devotsd to plants 

 and flowers. 



The improvements on the new Ross 

 flower store at 52nd and Walnut 

 streets, Philadelphia, are now com- 

 pleted and the finished result is cer- 

 tainly very pleasing. A daintier or 

 better appointed flower emporium 

 would be hard to find. The store is 

 wide in frontage, but narrow as to 

 depth, and here the lavish use of mir- 

 rors has been very effectively intro- 

 duced, giving one the impression of 

 unlimited depth. The show refriger- 

 ator is all glass and faces the street, 

 the prices being easily readable from 

 outside. A new concrete addition 

 building has been erected in the rear, 

 the entire width, and makes a splen- 

 did storage and work room. 



THE RETAILERS' BUSINESS CAL- 

 ENDAR. 

 For October. 



24, Saturday— You'll have more cus- 

 tomers in your store today than any 

 day this week. Display your best 

 stock attractively so as to make peo- 

 ple "want them." 



25, Sunday — Why don't you try to 

 get your orders out Saturday? Is it 

 absolutely necessary for the retail 

 Horist to worlv today? 



26, Monday — This is said to be "blue 

 Monday." but there's no use in believ- 

 ing everything you hear. Smile, laugh, 

 radiate happiness and you will get 

 your customers to do likewise. 



27, Tuesday — Get after your collec- 

 tions and inactive purchasers. Tell 

 them how much you love them and 

 their patronage and their money. 



28, Wednesday — Dig up some novel 

 scheme of decoration and get the whole 

 town gaping into your windows. 



29, Thursday — Make social calls on 

 a few real live competitors and note 

 the things they do a little better than 

 you do them. 



30, Friday — What's the matter with 

 planning ahead for holiday business? 



31, Saturday — Use every effort to 

 make this the biggest Saturday in the 

 month. Look through your Houticui.- 

 TTRE and see what others are doing. 



JOHN BREITMEYER'S 

 —SONS— 



Cor. Broadway and Gratiot Aves. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Higli Grade Cut Blooms 



We cover all MlchlKan points and good 



•«et1oiii of Ohio, Indiana and Canada. 



Members Florlets' Telegraph DellreiT 



Asfloelation. 



HESS & SWOBODA 



rLORISTS 



Telephones IMI and I, IHt 



141S Farnum St., 



• IVIi 



Nl 



CLEVELAND 



A. GRAHAIVIi:& SON 



5523 Euclid Ave. 

 W3I take good care of your order* 



Members of F. T, D, Association. 



WILLIAM J. SMYTH 



Cor. Michigan Are. and Slst St., 



CHICAGO, ILL. 



Heraber FloriBls' Telegraph Delivery Asso.) 

 We ship to all points In Illinois and Iowa. 



PkNis Aidine 



Aidini 8B1 Aldjnt 112. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



^lember of the FIoriwtN' Teleprapli Delivery. 



ill Ordirs Given Prompt and Carifui Atteition 



^"^ Park Floral Co. 



J. A. VALENTINE, Prt«. 

 Menber Florists' Telernkph DeUvsiT. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton AveiiHe, N. 



Rochester Phone 506. I^ong Dist. Bell }%one 3t8<i 



Members Florists Telegraph Delivery 



"THE HOME OF FLOWERS" 



The largest cot flower store in America. 

 Orders for the TWIN CITIES and for all 

 Northwestern points given prompt at- 

 tention. 



HOLM & OLSON, Incorpo«t«l 

 ST. PAUL, MINN. 



