626 



HORTICULTURE 



October 31, 1914 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of the Cnlted States. Canada, and 



all principal cities of Eorope. Orders 



transferred or Intrusted by the trade to 



omr selection for dellrery on steamships 



or elsewhere recelre special attention. 



Cost of Cabling Foreign Deliveries 



Must be prepaid 



Reference or cash mast aceompany all 



orders from unknown correspoadent*. 



Cable Address, AI.EXCONMELX. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegrapii Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders fr.im any part of the country to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 

 2139-2141 Broadway, - New York 



Telephone 1552-1BB3 Colnmbas 



EstabUshed 1S74 

 FLORIST 



N. E. Cor. 44 St. & Madiion ATcnne, N. T. City 



(Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special Correspon- 

 dence in all the large cities of Europe and the British 

 Colonies Telegraph and Cable address. DardsSor. 



NEW YORK CITY 



AND VICINITY 



4K. XA/ A. 19 E ri 13 O ^ P" F" 



Artistic Work Reasonable Prlc«s. 

 Prompt Delivery of Steamer Orders, 



1193 Broadway, My Only Store 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



-"FLOWERS BY TELEGRAPH" 



THE ROSERY 



23 STEUBEN ST. 

 A.I-BAIMY, N. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members florists' Telegraph Delivery Association 



Wh-n writing to advertiters kindly 

 mention !JCi: TICVLTURE. 



Of Interest to Retail 

 Florists 



THE RETAILER'S BUSINESS 

 CALENDAR. 



Oct. 31. Sat. Forget everything to- 

 day but selling flowers and pleasing 

 customers. Have something fresh and 

 novel to show patrons and sustain 

 their interest in the store. 



Nov. 1. Sun. Get through with your 

 orders as soon as possible. Prevent 

 moisture from settling on the glass by 

 allowing a little ventilation at the top 

 of the windows. 



Nov. 2. Mon. Forget about last 

 week and start this week "on the 

 scratch" with a smile on your face. 

 Don't antagonize any customers. Re- 

 member, "Honey catches more flies 

 than vine.gar." Keep plenty of stock 

 on hand; too many flowers is better 

 than not enough, as their display is 

 an advertisement. 



Nov. 3. Tues. Figure out ways to 

 place more responsibility on each 

 clerk. Nothing develops one's muscles 

 like hard work and nothing so rapidly 

 broadens a man as responsibility. Un- 

 pack flowers from the market as soon 

 as possible. Clean up before custom- 

 ers begin to come in the morning. 



Nov. 4. Wed. You ought to feel fine 

 today. Nothing to do but sell flowers. 

 Create an artistic and brilliantly ef- 

 fective window decoration — one of 

 those arrangements that calls for a 

 police squad to keep the crowds from 

 obstructing the sidewalk in front of 

 your store. Use mirrors as much as 

 possible in window decorations. Don't 

 crowd the display space. 



Nov. 5. Thurs. Don't talk war — 

 you'll get it if you don't talk busi- 

 ness- IJon't display too much autiinui 

 foliage; it looks as if that is all you 

 have to sell. Think hard about the 

 big holiday sales in prospect. That's 

 the idea — smile! 



Nov. 6. Fri. You have already 

 mailed your statements, but what have 

 you done to pay your bills? Sit down 

 and figure how many mistakes you 

 made this week. 



Nov. 7. Sat. Look through your 

 HouTRii.TiuE and realize now pro- 

 gressive other florists are. It won't 

 do any good to regret the business lost 

 before you started to advertise in 

 HoKTicri.TLRE. the national florist 

 weekly. 



NEWS NOTES. 



Milburn, N. J. — George W. Brand, 

 of East Orange, has purchased the old 

 George Clark place, comprising three 

 greenhouses, ofiice and dwelling. 



New York — The Duke of Manches- 

 ter has been declared a judgment 

 debtor for $492 to Thomas F. Galvin 

 in the Sixth Municipal Court, and an 

 execution has been served on the 

 Duke. Witnesses testified that the 

 Duke bought $725 worth of flowers 

 and tendered a $250 check in part 

 payment. The balance remained due. 

 The Duke made no defense. 



Don't gain the impression that there 

 is anything commendable about busi- 

 ness suicide. — Southern Merchant 



JOHN BREITMEYER'S 

 =SONS=^ 



Cor. Broadway and Gratiot Aves. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Higli Grade Gut Blooms 



We cover all Michigan points and good 



•Actions of Ohio. Indiana and Can»d». 



Members Florists' Telegraph DellTerj 



Association. 



HESS & SWOBODA 



FLOR.ISTS 



TelephoneB 1501 and L IMt 



141S Farnum St., 



• IVI. 



HIA. IMI 



CLEVELAND 



A. GRAHAM. & SON 



5523 Euclid Ave. 



Wll 'take good care of your orders 



Memiers of F. 7". D^ Association, 



WILLIAM J. SMYTH 



Cor Michigan Ave. and Slst St., 



CHICAGO, ILL. 



(dember Florists' Telegraph Delivery Asso.) 

 We ship to all puiDti^ in lIUnoiH and Iowa. 



PkHes Mdine B80 Alitini 881 Aldine 882. 



SAMUEL MURRAY 



Kansas City, iVio. 

 913 Grand Ave. 



Member of the Florists' Teleg^raph Delivery. 



Ill Ordirs Given Prompt and Careful Atteation 



^"^ Park Floral Co. 



J. A. VALENTINE. Pr««. 

 Meaaber Florists* T^erraph Delivery. 



DENVER, 



COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



<ochester Phone 506. Long Dtst. Bell I^one a/Sg 



Members Florists Telegraph Delivery 



'THE HOME OF FLOWERS" 



The largeNt <'ut flower Htore in Anierl<*a. 

 Orders for the TWIN CITIES and for all 

 Northwestern points given prompt at- 

 tention. 



HOLM & OLSON, incorporate! 

 ST. PAUL, MINN. 



