July 11, 1914 



HORTICULTUKE 



45 



BRITISH HORTICULTURE. 

 American vs. British Advertising. 



"American florists are as original in 

 their advertising as they are enter- 

 prising in their trading methods," says 

 a writer in the "Nurseryman and 

 Seedsman." "I was not surprised to 

 find many of the big advertising houses 

 using considerable space in the June 

 magazines to announce their autumn 

 bulb sales. In most instances hand- 

 some illustrations lend effect to the 

 flamboyant language of the announce- 

 ment, and in every Instance the price 

 list is the least conspicuous part of 

 the announcement. Wherein the Amer- 

 ican advertiser differs from most of 

 our British advertisers, who regard 

 the description of the article and the 

 price of it the essential features of a 

 properly drawn advertisement." 



Rhododendron Display. 



The interior of the Royal Horticul- 

 tural Society's hall, London, has lately 

 been filled with a gorgeous array of 

 rhododendrons from the nurseries of 

 John Waterer Sons and Crisp, Bag- 

 shot, 20,000 blooms were displayed. 

 The firm has also held its annual dis- 

 play in a mammoth marquee at the 

 Royal Botanic gardens. Regent's Park. 



The Anglo-American Exposition 



The grounds at this exposition are 

 now presenting a charming appearance. 

 Every effort has been made to make 

 this an attractive feature to the many 

 thousands of visitors who will flock 

 there this season. Soon after the open- 

 ing in May a very fine show of tulips 

 was made. Some excellent groups of 

 rhododendrons have also been ar- 

 ranged. Indoor roses have lent their 

 fragrance and charm. Kelway & Sons, 

 have added a blaze of color with their 

 peonies. During the exposition a se- 

 ries of horticultural conferences will 

 take place. Some of the British and 

 American experts will take part. E. G. 

 Hill, Richmond, Ind., will deal with 

 "The Position of the Rose in America," 

 and W. Atlee Burpee has undertaken 

 to speak on the development of the 

 Sweet Pea in America. 



W. H. Adsett. 



FIRES. 



East St. Louis, III. — Strinmesch Seed 

 Co.. July L'. l^oss $10,000. 



Philadelphia — A disastrous fire oc- 

 curred in the warehouses of the Phil- 

 adelphia Seed Co. on the 6th inst 

 This company deals mostly in grass 

 and clover seeds and poultry supplies. 

 It has occupied the building at 103-5 

 Arch street for several years. A. C. 

 Neal is president; J. C. Rupp, secre- 

 tary, of the company. No lives were 

 lost although there were a number of 

 narrow escapes. The fire is said to 

 have started by spontaneous combus- 

 tion in a bin of alfalfa. Three alarms 

 were struck and much damage was 

 done to adjoining properties before 

 the fire was got under control. 



A good shading for glass is frequent- 

 ly called for. Many growers use white- 

 wash, which comes off too easily. Oth- 

 ers use lead and oil, which sticks too 

 hard. Kalsomine is recommended as 

 a happy medium. It will withstand 

 heavy rain, but will gradually come 

 off so that by fall very little is left to 

 be removed. 



BODDINGTON'S QUALITY FLOWER SEEDS 



SELECTED SEEDS SUCCESSFULLY SOWN SECURE SURE, SAFE AND SERVICEABLE SATISFACTION 



IT lias been, is, and alwa.vs wiu be our poluy anil intentiom to disseminate only the 

 very cUoicest strains of flowering seeds (or any otlier varieties of seed), giving special 

 attention to tlie class known as Florists' Seeds, and intending customers need have no 

 hesitation in buying or fear of disappointment when they bloom. No expense has been 

 spared to secure the finest types as to habit of plant, form of flower, color and breeding 

 of our Quality strains of Primula, Cineraria, Cyclamen, Calceolaria, etc. 



ASPARAGUS 



PL,liMOSUS NANUS. True greenhouse grown. 50 cts. per 100 seeds ; $1.00 for 250 seeds : 



?3.50 per 1000 seeds. 

 PLUMOSl'S NANUS. California grown. 50 cts. per 100 seeds; 75 cts. for 250 seeds; 



.?2.50 per 1000 seeds. 

 SPBENGEKI. 25 cts. for 250 seeds; 75 cts. per liKK) seeds; $3.00 for 5000 seeds. 



CALCEOLARIA HYBRIDA 



BODDINGTON'S PERFECTION. The herbaceous Calceolaria is an easily cultivated 

 plant. So long as frost is excluded from the plants In Winter they are perfectly 

 safe, and to attempt to hasten growth at any time is a failure. July Is the best 

 month for sowing the seed. The great advance made in the habit of the strains 

 offered is remarkable, whilst in the colors there is a marked improvement. Saved 

 by England's most famous specialists. Monster flowers of rich and varied colors, 

 including spotted, laced, blotched and self-colored varieties. ^4 pkt., 60 cts. ; pkt., $1.00. 

 Boddington's Matchless CINERARIAS 



BODDINGTON'S MATCHLESS CINERARIA. A combination of the three most famous 

 English strains, which we can recommend to those wishing to grow the best. Tall, 

 % trade pkt., 60 cts. ; trade pkt., $1.00. Dwarf, 14 trade pkt., 60 cts. ; trade pkt., $1.00. 



CINERARIA STELEATA (Star-flowering Cineraria). Tall growing, 4 to 5 feet; excellent 

 as a single specimen for table decoration, or for grouping with splendid effect in cor- 

 ridors and conservatories. % trade pkt., 00 cts. ; trade pkt., $1.00. 



CANDYTUFT (Iberis) H. A. 

 BODDINGTON'S GIANT HYACINTH-FLOWERED. Large, pure white, spiral spikes. 

 The finest variety for growing under glass. Trade pkt., J& cts.; oz., $2.00. 



MIGNONETTE H. A. 

 BODDINGTON'S M.-\.JESTY. The finest of all the fancy varieties of MIgonette; an Im- 

 provement on Allen's Deflance. Seed saved from select spikes under glass. Trade 

 pkt, 60 cts.; Vs oz., $1.00; oz., $7.50. 



BODDINGTON'S POT MYOSOTIS 



Forget-Me-Nots are delightful subjects for flowering Indoors at Christmas time, and 

 as they are everywhere welcome, the practice of growing plants in pots is rapidly In- 

 creasing. Sown in July and potted on, the strain we offer produces fine, free-growing 

 specimen plants. Trade pkt., 50 cts. ; 3 pkts. for $1.25. 



SCHIZANTHUS (Butterfly Flower) H. A. ix ft. 



Elegant, free-fiowering, hardy annuals for the garden In Summer or for pot culture 

 in the greenhouse during Winter. 

 GR.4NDIFLORUS BODDINGTONII. Boddingrton's Select Hybrids. The strain is 



superior to any of the Schizanthus in cultivation, the flowers are better shaped and 



the colors are more varied. In habit the plants are very bushy, and the flowers are 



invaluable for cutting; as a pot plant for conservatory decoration, they are unequaled. 



Trade pkt., 75 cts. 

 WISETONENSIS. 'The colors are varied, ranging from white with yellow center to pink 



with brown center. Most useful as a Winter plant, and should be given a place In 



every greenhouse. Trade pkt., 50 cts. 



Boddington's Matchless GIANT PRIMULAS 



PRIMUEA SINENSIS 



Boddington's Matchless Giant Primulas, Mixed. This selection includes all the finest 

 Giant Single Primulas of the plain-leaved class. % trade pkt., 60 cts. ; trade pkt., $1.00. 

 Bodding;ton's >Iatchles8 Giant Pure White; Botldinj^ton's Matchless Giant BInsh White; 

 Boddin^on's Matchless Giant Orange King, a delightful novelty, almost orange; 

 Boddington's Matchless Giant Rose; Boddington's Matchless Giant Scarlet; Boddingr- 

 ton's Matchless Giant Royal Blue. 



Each, 14 trade pkt., 60 cts.; trade pkt., $1.00. Collection of the above 6 varieties, Vi 

 trade pkt., each, for $3,50. 



The Duchess. The large, pure white flower, with Its unique zone of bright, rosy car- 

 mine, surrounding a clear yellow eye, is simply unapproachable in its beauty. % 

 trade pkt., 60 cts. ; trade pkt., $1.00. 



Sutton's Coral Pink. The name describes it; habit dwarf and compact; flowers thrown 

 well above foliage. Pkt., $1.00. 



PRIMULA OBCONICA GIGANTEA 



Primula obconica .(^igantea Kernie!.ina. Beautiful, deep crimson. 



Primula obconica gigantea alba. The pure white flowers greatly enhance the beauty of 

 the existing lilac, rose and crimson shades. 



Primula obconica gigantea lilacina. Beautiful lilac. 



Primula obconica gigantea rosea. Lovely rose. 



Primula obconica gigantea grandiflora. Mixed varieties, pure white to deep crimson. 

 Each of above, V^ pkt., 30 cts.; pkt., SO cts. 



PRISIULA floribunda grandiflora (Buttercup). Small yellow flowers, borne In great pro- 

 fusion; fine for pots. Pkt., 50 cts. Forbesii (Baby Primrose). Pkt., 25 cts. 



PRIMULA KEWENSIS (Giant Buttercup). This plant is a strong grower, with bright 

 green leaves and numerous erect flower-scapes, 10 to 18 Inches In height, producing 

 flowers in whorls at intervals along their whole length. The flowers are fragrant, 

 bright yellow in color, with a slender tube and spreading limb nearly an inch in 

 diameter. As a Winter-flowering decorative plant It Is an acquisition; very florlferous 

 when in a small state. V. trade pkt., 60 its.; pkt., $1.00. 



PRIMULA FIMBRIATA, GIANT QUEEN .ALEXANDRA. G. P. The largest white 

 Primula Sinensis, blooms measuring '2Y' inches across. Petals very solid and erect. 

 Robust foliage with red stems. % pkt., '60 cts.; trade pkt., $1.00. 



PRIMULA, NEW HYBRID QUEEN OF ROSES. A lovely new hybrid of P. obconica 

 and P. stellata, producing shapely heads of large and beautiful, bright rose-colored 

 flowers, remaining decorative for a long time. 1 foot. Trade pkt., $1.00; % pkt., 60 cts. 



PRIMULA MALACOIDES. H. H. P. (The Giant Baby Primrose.) The plants brands 

 very freely. The flowers, which are % inch wide, are of a pretty light lilac, and are 

 borne in whorls on long stems. If grown in a greenhouse, can be had in bloom In 

 four months after sowing. Trade pkt., 50 cts.; 3 pkts. for $1.25. 



PRIMULA MALACOIDES ALBA. The white prototype of the foregoing variety, and a 

 great acquisition; very chaste and beautiful as a plant or cut flower. Trade pkt., 

 50 cts.; 3 pkts. for $1.25. 



ARTHUR T. BODDINGTON, Seedsman --H^rvVrJa^* 



