696 



HORTICULTURE 



November 14, 1914 



ALEX. McCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of tUe United States, Canada, and 



all principal cities of Europe. Orders 



transferred or intrusted liy the trade to 



our selection for delivery on steamships 



or elsewhere receive special attention. 



Ccst of Cabling Foreign Dtlivirits 



Must be prepaid 



Reference or cash mnst accompany all 



orders from unknown correspondents. 



Cable Address, ALEXCONXELL. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegrapti Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any part of the counlry to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, - New York 



Telephone ICiOZ-lSfiS Colnmbmi 



Establlahcd 1S74 

 FLOBI8T 



N. E. Cor. 44 St. 4 M«<U«od ATcnae, N. Y. Ci»7 



(Member Florists' Telegraph Delivery Asso.) 

 riowers shipped on all Steamers. Special Correspon- 

 dan<^ in all the large cities ol Europe and the Brttisb 

 Colonies Telegraph and Cable address, Dardsflor. 



NEW YORK CITY 



AND VICINITY 



ArtUtlc Work. Reaionsble Price* 

 Prompt DellTery of Steamer Orderi 



1193 Broadway, My Only Store 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



THE ROSERY 



23 STEUBEN ST. 

 AUBAIMY, IM. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 , other Western New 

 ' York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members Florists' Telegraph Delivery Association 



Of Interest to Retail 

 Florists 



THE RETAILER'S BUSINESS CAL- 

 ENDAR. 



Nov. 14, Sat.— Make one day of 

 every month "Advertising Day," on 

 which to give consideration to all ad- 

 vertising matters. It's a bitter pill to | 

 swallow to find one's best customer | 

 has been lured away by a competitor's 

 advertisements. But there's a remedy 

 —better advertising. We should real- 

 ize that it is the life blood of business. 



No. 15, Sun.— Today is a good time 

 for every employer to reflect upon his 

 creed. We have all seen and heard 

 about the employee's creed, but should 

 not the employer also have one? The 

 employer's creed might consist of 

 something liice the following; 



1. I believe my salesmen are the 

 greatest asset in my business. 



2. I believe in their honesty. 



3. I believe in their loyalty. 



4. I believe in their ability. 



5. I believe I am entitled to their 

 confidence. 



Nov. 16, Mon.— "Blue Monday" 

 again! But don't let it catch you 

 napping. Start the week with a smile. 

 The optimist quite often gets some sat- 

 isfaction from the fact that the people 

 he doesn't like aren't twins. 



Nov. 17, Tues.— It's a good thing to 

 be active and hustle after business, but 

 you must produce the goods if you 

 would keep your customers. It's the 

 return orders that count. Consider 

 the phonograph, how it is always on 

 the move and makes a pile of noise- 

 but it never gets anywhere. 



Nov. 18, Wed.— Don't neglect the 

 mailing list. Make letters personal; 

 avoid stereotyped forms. People like 

 to feel that they are on a selected list. 

 Emphasize the fact as to how particu- 

 lar you are a.bout the kind of custom- 

 ers you want and explain your facili- 

 ties for serving them. Service is the 

 essence of all business. 



Nov. 19, Thurs.— Originality is the 

 faculty of thinking for one's self. 

 Therefore— don't be a parasite! Im- 

 agine yourself a customer. Now what 

 do vou think of your store? There are 

 plenty of people who are worrying 

 about smokeless chimneys and noise- 

 less pavements; put in a few licks tor 

 yourself for a lossless business and a 

 shabbiless store. 



Nov. 20, Fri.- Get everything ready 

 for that big football game tomorrow. 

 The opportunities we are all most 

 eager to embrace are naturally the 

 good-looking ones. Here is your 

 chance. Advertise flowers and bou- 

 quet ribbons to match the competing 

 school colors. 



Nov. 21, Sat.— Look through Horti- 

 culture for the new offers. Every- 

 thing floral that is new and good is 

 advertised in this excellent medium. 

 Buyer and seller meet effectively to 

 their mutual advantage when they 

 both read Hortktilture. Keep in 

 touch with what is going on in the 

 trade. About the only excuse some 

 florists can give for their presence is, 

 "We're here because we're here." 



Whan writing to advertiterM kindh 

 mention HORTICULTURE. 



Taunton, Mass.— Harold R. Hall has 

 purchased Rose's Flower Store, 4 Main 



I street. 



lOHN BREITMEYER'S 



SONS= 



Cor. Broadway and Gratiot Avea. 

 DETROIT, MICH. 



Artistic Designs . . ■ 

 Higli Grade Cut Blooms 



We cover all Michigan points and jiKid 



•ortlons of Ohio. Indiana and Canad*. 



Members Florl»ts' Telecraph DeUvor 



AsBOClatioa. 



HESS & SWOBODA 



ri<OR.ISTS 



Telephones Itei and L IHt 



1415 Farnum St., 



• IVIAH. 



IMI 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



Will [take good care of your orden 



Mrmkers of F. T. D. Association. 



WILLIAM J. SMYTH 



Cor Michigan Ave. and Slst St., 



CHICAGO, ILL. 



:Ueniber norlsts' Telegrraph DellTery Asso.) 

 We ship to all polntH in Illinois and lovra. 



riHis AldiM ISO AldlM 881 AMIae 882. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Member of the Florists' TeleBraph Delivery. 



til Ordsrs Given Prompt and Cartful Atteation 



T"* Park Floral Co. 



J. A. VALENTINE, Pr««. 

 Meaiber Flvrlsts' Telecnsph DeliT«rr. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Aveaue, N. 



Rochester Phone 506. Long Dul. B«ll I%ODe aiSQ 



Members Florists Telegraph Delivery 



'THE HOME OF FLOWERS" 



The larRfHt ml (lower Htore in Anierlcn. 

 Orders for the TWIN CITIES and for all 

 Northwestern points given prompt at- 

 tention. 



HOLM & OLSON, IncorpowUd 

 ST. PAUL, IMINN. 



