64 



HOETICULTUEE 



July 11, 1914 



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SOME of us, have the rather eipensive habit of see- 

 ing things aftericards. Of course it is better to 

 see them afterwards than to go on blindly and 

 not see them at all. Hindsight has its place. But 

 Foresight is the thing that fills the big place. It is 

 the sort of thing that reduces business costs on every 

 hand, noio, and makes possible the continued reduc- 

 tion in the future. 



If you and I had one thousandth part of the money 

 growers have wasted working at a disadvantage, be- 

 cause of wron.sly laid out ranges; or that has' been 

 spent in big lumps to tear down and rebuild poorly 

 constructed houses — we could be taking a cruise to- 

 gether this very minute with our families and friends, 

 in our private yachts. 



The man that has but his own limited individual 

 problems from which to gain his experience, is apt 

 to pay for some of his experience dearly. But when 

 you come to a concern like Hitchings, who have built 

 hundreds of houses and get the benefit of their expe- 

 rience without a cent of extra cost, it does seem 

 rather odd the way some growers first plan out their 

 houses and then call us in to build them "their way" 

 and insist on their being "their way." Not that we 



think we know it all; but why should you spend your 

 time and cultivate worries over things that we have 

 been all through and already successfully solved? 

 There was a time when houses were smaller, and 

 competition less keen, when the growers could handle 

 the business situation well. But that time, so the 

 large grower tells us, is past. With the bigger house, 

 demanded by bigger business, many very serious 

 problems arise that must absolutely be based on facts 

 and figures. Otherwise results are apt to be far from 

 satisfactory. A mistake that costs you $100 a year 

 amounts to $1000 in ten years, or actually $1330 when 

 you figure the interest at 6% on the accumulated 

 amount each year. 



Of course there's no use going to a concern for ad- 

 vice. If that concern has not been in business long 

 enough to have stored up sufficient experience to 

 make their advice worth while. 



Off hand, it would seem that not less than a quarter 

 of a century's experience is really dependable, when it 

 comes to the greenhouse question. This being so. 

 then you can depend on depending on Hitchings. 

 And we go anywhere for business — or to talk busi- 

 ness. 



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Interior of the Show House we Erected for Louis Dupuy at Whttestone, L. I. 





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NEW YORK OFHCE 

 1 170 Broadway 



BOSTON OFFICE 

 49 Federal St. 



PHILADELPHIA OFFICE 

 40 S. 15th Si. 



FACTORY 

 Elizabeth. N. J. 







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