732 



HORTICULTUBE 



November 21, 1914 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of the United States, Canada, and 



all principal cities of Europe. Orders 



transferred or intrusted by the trade to 



our selection for delivery on steamships 



or elsewhere receive special attention. 



Cost of Cabling Foreign Deliveries 



Must be prepaid 



Reference or cash must accompany all 



orders from unknown correspondents. 



Cable Address, ALEXCOXNELL. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, - New York 



Telepboae lSS2-16e3 ColDiabmi 



Extabllshed 1R7« 

 FLORIST 



N. E. Cor. 44 St. & Miditon ATenae, N. T. City 



(Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers, Special Correspon- 

 dence in all the large cities of Europe and the British 

 Colonies. Telegraph and Cable address, Dardsflor 



NEW YORK CITY 



AND VICINITY 



tk.. '\A/ ,A *9 E IM C3 O 19 P- F- 



Artlitlc Work. Reaionable Price* 

 Prompt DellTery of Steamer Orders. 



1193 Broadway, My Only Store 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



THE ROSERY 



23 STEUBEN ST. 

 4VL.BAIMY, IM. Y. 



FLOWER DELIVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Tcleeraph Delivery 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members Florists' Telegraph Delivery A&sociatioD 



When writing to advertiter* kindfy 

 mention HORTICULTURE. 



Of Interest to Retail 

 Florists 



THE RETAILER'S BUSINESS CAL- 

 ENDAR. 



Nov. 21, Sat. Don't be so dead set 

 ou getting a traditional high price for 

 your flowers. Give ttie public the ben- 

 efit of seasonable price fluctuations 

 once in a while. A nimble nickel is 

 worth many times a dead dime. Many 

 a tiorist has dead dimes lying thor- 

 oughly dead in long credit accounts 

 with his customers. 



Nov. 22. Sun. Hustle out with those 

 orders so you can go home and get ac- 

 quainted with the family today. Few 

 florists can say that they see their 

 children every day and go with them 

 to church every Sunday. 



Nov. 23.. Mon. Start the week full 

 of "pep" and a determination to have 

 some substantial cause for feeling 

 thankful for the business you are go- 

 ing to do for Thanksgiving Day. Keep 

 track of all holiday sales, In order 

 that you may be prepared when occa- 

 sion arises. The business world is 

 going at "break-neck" speed and to be 

 merely "up-to-date" is no longer a 

 safe position. 



Nov. 24, Tues. Make that window- 

 display a dandy. You have all the 

 theme you want at this time of the 

 year with which to catch the popular 

 fancy. Do it right and differently. 

 The superconservative man is like a 

 hitching post, steady enough, but he 

 never gets anywhere. 



Nov. 2.5, Wed. Collect overdue ac- 

 counts and put the money to work 

 earning or establishing a better 

 credit for you. It would be a delight- 

 ful old world if we could only buy e.x- 

 perience on credit. But most of a 

 man's illusions come out with his 

 li.iir, and then again, sense always 

 siJcUs cents. Another thing — a man 

 be said to have horse sense if he de- 

 clines to mortgage his home to buy an 

 automobile. . 



Nov. 26, Thur. All of us have some- 

 thing for which to be thankful. Only 

 cowards cry, 'No opportunity for a 

 fellow nowadays." Can you look a 

 United States map in the face and not 

 see that the country is full of oppor- 

 tunities? Get busy; get excited over 

 your chances for big success! Point 

 out a man without enthusiasm and 

 we will show you a plodder. 



.\ov. 27, Fri. F'ost the books to- 

 day and note any defects in the sys- 

 tem. The best thing we know for a 

 business leak Is plug. The mis- 

 takes of the month need not be 

 thought of as fatal and Inevitable. 

 Think of them as costly lessons — but 

 be sure you realize their cost. It isn't 

 the spurt or the false start that 

 counts; it's the continual, unresisting 

 advance that wins the race. 



Nov. 28, Sat. If you do not take 

 avantage of the opportunity to get 

 something out of your trade papers, 

 which should always include Horti- 

 culture you are losing a lot of good 

 chances. The trade papers are your 

 partners in helping to increase the ef- 

 ficiency of the trade and place it on a 

 pillar of superlative standards. And 

 when it comes to advertising in the 

 trade papers, it's ridiculous for the re- 

 tailer to say that he has nothing to 

 advertise. If he has anything at all 



JOHN BREITMEYER'S 

 — =SONS^= 



Cor. Broadway and Gratiot Ave*. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Gut Biooms 



W« eoTer all MlohlfcBn points and cood 



•«et1ona sf Ohio. Indiana and Canada 



Heinb«n FlortstB' TeloKcaph Delivery 



AiiHoelatloa. 



HESS & SWOBODA 



rLORISTS 



Telephones ISOl and L, list 

 1415 Farnum St., 



OIVIA.H,A, NEB. 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



W3I take good care of your orders 



Mefnbirs of F. T, D. Associatiqn, 



WILLIAM J. SMYTH 



Cor Michigan .\ve. and 3l8t St., 



CHICAGO, ILL. 



Uember Florists' Trlperaph Deliver;- Agso.) 

 We ship to all paints in Illinois and Iowa. 



'knes Aldine 880 Aldini 881 Aldine 882. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 '.rand Ave. 



Menihor of the llnrists- Tcleeraph Delivery. 



411 Ordirs Given Prompt and Careful Atteatioo 



^"^ Park Floral Co. 



J. A. VALENTINE, Pr»i. 

 Meaiiber Florists' Telesrmph DellTarr. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rachester Phone 306. Long Dist. Bell Phone a/jg 



Members Florists Telegraph Delivery 



I! 



'THE HOME OF FLOWERS 



The largest cut Mower store In America. 

 OrderH for the TWIN CITIES an<l for all 

 Northwestern points Riven prompt at- 

 tention. 



HOLM & OLSON, Incorpont^l 

 ST. PAUL, MINN. 



