704 



HORTICULTURE 



November 28, 1914 



ALEX. McCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



p;irt of the United States, Canada, and 



all principal cities of Europe. Orders 



transferred or intrusted l)y tbe trade to 



our selection for delivery on steamships 



or elsewhere receive special attention. 



Cost of Cabling Foreign Deliverui 



Muit ht prepaid 



RefereiH'e or cash must accompany all 



ordtTs from unknown correspondents. 



Cable Address, ALEXCONNEU.. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, - New York 



Telephone ISSZ-IBSS Colnnbai 



BstabUahed IST4 



FLORIST 

 H. E. Cor. 44 St. & Madison ATonoe, N.T. City 



(Member Florists* Telegraph Delivery A»so.) 

 Flowers shipped on all Steamers. Special Correspon- 

 donce in all the large cities o( Europe and the Brttisb 

 Colonies. Telegraph and Cable address, Dard^ilor 



NEW YORK CITY 



AND VICINITY 



Artlitlc Work. Reaionable Prle««. 

 Prompt Dellrery of Steamer Order*. 



1193 Broadway, My Only Store 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



THE ROSERY 



23 STEUBEN ST. 

 AUBAIMY. IM. Y, 



FlXtWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



'LOWERS delivered promptly in 



Buffalo, Niagara Falls, East Aurora, 



Lockport, Tonawanda, Lancaster and 



other Western New 



York cities and 



towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members Florists' Telegmph Delivery Association 



When writing to advertisers kindiy 

 mtention HORTICULTURE. 



Of Interest to Retail 

 Florists 



In trying to become artistic and in 

 attempting to show the public his skill 

 in the use and arrangement of flowers, 

 the ordinary florist often forgets to 

 become a flower merchant. Not all 

 florists consider the customary busi- 

 ness methods as necessary to their \ 

 worli. But any man who thinlis he can i 

 be successful in the conduct of any 

 retail business without a great deal of 

 hard work and without going after 

 business, instead of waiting for it to 

 come to him, w-ithout adopting modern 

 metliods, sucli as advertising, and, in a 

 sense, scientific salesmanship, takes 

 unwise chances. The easy, indifferent 

 way in which so many successfully 

 conducted the retail florist business in 

 the. past will liardly succeed today. 



Retail florists spring up everyvvliere 

 under present conditions. New enter- 

 prises come and before we realize it 

 tliey are gone, sometimes with a large 

 part of their debts unpaid. It is an 

 easy trade for the inexperienced, capi- 

 tal-less man to enter. Growers and 

 wholesalers stretch out their wares to 

 him and plead with him. "Buy our 

 goods; we don't care when you pay." 

 Until the existing evil of long, and in 

 a majority of cases, foolhardy credits 

 is abandoned, losses from bankrupts 

 and failures will continue to pile up. 



Put you business on a better busi- 

 ness basis and you will make a more 

 eflicient business of your business. 

 Get the "efficiency bug." Few florists 

 can state definitely the outgo neces- 

 sary to produce their income. We like 

 to use the term "merchant" in prefer- 

 ence to storekeeper, as "merchant" 

 carries with it the idea of the business 

 builder. The business builder is a 

 general; he plans at least a year 

 ahead, if not tor a lifetime. He en- 

 deavors to build his business on the 

 concrete foundations of confidence, 

 cemented with the oement of satisfac- 

 tion. He realizes that every customer 

 or patron is but a link in a chain to 

 innumerable other patrons. The flor- 

 ist who condeiuns the public tor its 

 reluctance to trade with him, should 

 first consider whether there is not 

 some justification for their attitude. It 

 he does not get ahead as rapidly as he 

 expected, it may be that he expected 

 too much or that he tried too little. 

 The man who thinks that he can con- 

 tinually accept favors and reap ad- 

 vantages at the hands of others with- 

 out giving anything in return does not 

 know what a sponge is. If it Is an 

 effort to be pleasant to customers, just 

 remember that one is being paid good 

 money just for making that effort. 

 Don't make excuses for the things you 

 are not doing — make good. 



ACCIDENT TO THOMAS F. GALVIN. 



Boston Pai-k Commissioner Thomas 

 V. Galvin is resting comfortably at his 

 home, where he is recovering from the 

 effects of a severe fall received last 

 Saturday at Coolidge Corner. Brook- 

 line. Mr. Galvin while running for an 

 electric car slipped and fell on the icy 

 pavement. He received a bad scalp 

 wound and was rendered unconscious. 

 He also suffered from shock. 



lOHN BREITMEYER'S 

 =SONS^= 



Cor. Broadway and Gratiot Ave*. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Cut Blooms 



\% e cover all Mlchlfcan points and irood 



■ectluns of Ohio, Indiana and Canada. 



Members Florists' Telecraph DellTcry 



Association. 



HESS & SWOBODA 



FLOR-ISTS 



TelephoDcH ISOl and L, IMt 



1415 Farnum St., 



•IVIiBilH. 



IMI 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 

 Will take good care of your order* 



Mrmbers of F. T. D. Association, 



WILLIAM J. SMYTH 



Cor. Michigan Ave. and Slst St., 



CHICAGO, ILL. 



ii<ember FloristN* Telesrrapli Delivery Asso.) 

 We ship to all points In Illinois and Iowa. 



Hmi Udine 880 Aldini 881 Aldine 882. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 'arand Ave. 



Member of the Florists* Telegrraph Pellvery. 



411 Ordirs Given Prompt and Careful Atteation 



^"^ Park Floral Go. 



J. A. VALENTINE, Prt«. 

 Uftmber Florists' Telegrmph DeUvery. 



DENVER, COLORADO 



(Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



'ocbost«r Phoue 506. Long Dist. Bell Riodc tiBq 



Members Florists Telegraph Delivery 



'THE HOME OF FLOWERS" 



Tlip hirut'^t ciil Ito^'tT s(«ire in AnuTl«'u. 

 .>r4lers for llie TWIN ( ITIGM an<l Tor all 

 \')»rt hwestern poiiitN Klven prompt at- 

 lentiou. 



HOLM & OLSON, kcorporaU* 

 ST. PAUL, MINN. 



