800 



HORT I CULTURE 



December 5, 1914 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of the United States, Canada, and 



all principal cities of Europe. Orders 



transferred or Intrusted by the trade to 



our selection for delivery on steamships 



or elsewhere receive special attention. 



Cost of Cabling Foreign Deliveries 



Must be prepaid 



Reference or cash must accompany all 



orders from unknown correspondents. 



Cable Address, ALEXCONNELi,. 



6. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



DellTcr orders from any part of the country to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, - New York 



Telechoae 1BB2-1NU Colanbai 



BatabUahed 1S74 



FLORIST 

 N. E. Cor. 44 St. & Madiion ATenne, N. T. Gty 



(Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special Corrcspon- 

 dence in all the large cities of Europe and the British 

 Colonies. Telegraph and Cable address, Dardsflot. 



NEW YORK CITY 



AND VICINITY 



ArtUtlc Work. Beaionabla Prle«a. 

 Prompt Delivery of Stetuner Orders. 



1193 Broadway, My Only Store 



Membir Florists Tel. Diliveni. 



NEW YORK 



609-611 Madison Ave. 



Choicest cut flowers and 

 designs for all occa- 

 sions. Steamer and thea- 

 tre flowers a speclaltj. 



Wire Me Your Onlers 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELECRAPH " 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 , other Western New 

 ' York cities and 

 towns. 



304 Main Street 

 BUFFALO, N.Y. 



Members Florists' Telegraph Delivery Association 



RANDALL'S FLOWER SHOP 



HAKBT I. RAKDAXX„ Pra»rl«*s*. 



Phone: Park B4 



IS PLEASANT ST.. WORCESTER, MABS. 



Memier FUritU Telegraph Dtlnfrr AMftiat^r 



Of Interest to Retail 

 Florists 



THE RETAILER'S BUSINESS 

 CALENDAR. 



Dec. 5, Sat. Service and success go 

 hand In hand — and always will. Serv- 

 ice, next to honest merchandise, is 

 the most important thing in the com- 

 mercial world. Service begins with ■ 

 the head of the business, and doesn't 

 finish till it reaches down to the low- 

 est man on the salary list. The firm 

 that has fixed a pin to this idea, and 

 attached it to every desk, is the firm 

 that wins. 



Dec. 6, Sun. Sunday morning is a 

 good time to look over one's store and 

 see if the interior arrangement of 

 plants cannot he improved. Few 

 things so detract from the well-kept 

 display of a florist shop as a lot of 

 palms and ferns crowded promiscu- 

 ously into one corner. Make use of 

 pedestals and try to give a "leafy- 

 bower" appearance to the whole estab- 

 lishment. 



Dec. 7, Mon. The enthusiast is the 

 original little sunbeam. He simply 

 exudes prosperity and good tidings. 

 After a session with him you wonder 

 why everyone doesn't grab a million — 

 it looks so easy. He is the planner, 

 the dreamer, the projector of big 

 things. He realizes that there is a 

 vast difference between living and 

 merely being alive. If he were to 

 measure success by inches he wouldn't 

 get very far. 



Dec. 8, Tues. A splendid opening 

 exists for some one to start a horticul- 

 tural cold storage plant for the stocks 

 of firms which do not advertise. Mr. 

 Retail Florist, your harvest is here 

 and if you will not take the trouble to 

 let people know you're alive, don't be 

 surprised if they overlook you when 

 they play Santa Claus. More money 

 is lost by preparing for calamities 

 than In taking chances on getting 

 business that is apparently within 



fGSCD 



Dec. 9, Wed. Put in a new window 

 display. It's time to give the win- 

 dows and interior a Christmas and 

 general holiday effect. Decorate the 

 store with slmlax, holly and other sea- 

 sonable greens. Specimen conifers are 

 excellent to show in doorways or on 

 the sidewalk these cold days. Take a 

 tip from some of the big department 

 stores. Impress upon the public the 

 fact that what you have to sell will 

 make very One and appropriate gifts. 

 Dec. 10, Thur. See If you can't se- 

 cure some of these Christmas decora- 

 tion orders that your competitor is 

 going to get If you do not wake up. 

 Use the telephone to advantage. 

 Start a careful canvass of prospects 

 and follow them up with a second talk 

 if you do not get them the first time. 

 Dec. 11, Pri. Pay your bills and 

 "get In" on the discount. These little 

 sums mount up considerably and help 

 add to the profits for the year. The 

 wholesalers and growers to whom you 

 owe money also need to pay their bills. 

 Your credit will be all the better If 

 you do not ask for too much of it. 



Dec. 12, Sat. Take a few minutes to 

 read your copy of Horicultttre. This 

 will be the Anniversary and Christ- 

 mas number and worth reading from 

 first to last page. It will have some- 



lOHN BREITMEYER'S 

 = — 'SONS^= 



Cor. Broadway and Gratiot Ats*. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Higli Grade Cut Blooms 



We oover all MichlcnB points and good 



•eetlons sf Oblo, Indlaaa and Canada. 



Memben Florists' Telegraph Dellvenr 



AssoeiatloB. 



THE ROSERY 



23 STEUBEN ST. 

 A.I.OA.IMY, IM. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



HESS & SWOBODA 



FLOR-ISTS 



Telephones 1501 and I. IHt 



1415 Farnum St., 

 OIVIA^IHA,, NEB. 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 

 Wn 'take good care of your orders 



Memlers tf F. T. D. Attoci»ti<>n, 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 'arand Ave. 



Member of the Florists' Telegraph Delivery. 



411 Ordirs Given Prompt and Careful AtteitioD 



T"" Park Floral Co. 



J. A. VALENTINE, PrM. 

 Measber Flerlata' Tstecrayk DallTerT. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton AvMiue, N. 



RoclieMer Phone ]o6. Long Dist. Bell Phone 2jS« 



Members FlorisU TeleKr.(>li Delivery 



'THE HOME OF FLOWERS" 



The largreMt cut Hower store in America. 

 Orders for the TWIN CITIKS and for all 

 Northwestern points Sfiven prompt at- 

 tention. 



HOLM & OLSON, lncorpo«U* 



ST. PAUL, MINN. 



