December 5, 1914 



HORTICULTURE 



803 



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60 yards to a piece. 



:d rof=>iimo 



Ask for Prices on Quantities. 



I 



l^a-tciral, R^d and ^reGrt 



iiviiviorx£I-i-e;s 



WRITE FOR PRICES 

 We have everything else j^ou want for Christmas at Very Low Prices. 



H. BAYERSDORFER & CO. 



1129 Arch Street, .... PHILADELPHIA, PA. 



The Florists' Supply House of America 



street, this city, and 385 Eleventh 

 street, Oakland, have bought out the 

 wholesale and retail establishment 

 known as the Oakland Flower Market, 

 formerly conducted by Nat Rolleri at 

 468 Tenth street, Oakland, and are 

 now operating both places. This firm 

 is introducing the September Morn 

 rose, a few of which have lately been 

 placed on the market. 



TELE- 



NEW FLOWER STORES. 



Jenkintown, Pa. — Oscar Young. 



Rochester, Pa. — H. L. Thompson. 



Canastota, Pa. — Wayne H. Lillie. 



Rochelle, III. — Jliss Clara Weaver. 



Rockland, Mass. — Clark Bros., Rice 

 block. 



Springfield, III. — Hembreiker & Cole, 

 Unitv bldg. 



Philadelphia, Pa.— E. C. Kent, 243 S. 

 15th street. 



Columbus, O. — Munk Floral Co., 

 Brunson bldg. 



Providence, R. I. — Barney Bros., 337 

 Weybosset street. 



Marysville, Cal. — Mrs. Ida Huds- 

 peth, 114 B sti-eet. 



Nanticoke, Pa. — Mrs. A. A. Lewis, 

 South Market street. 



Nashville, Tenn. — McKay, Reece & 

 Co., 148 Second Ave., after January 

 l8t 



CHRISTMAS ORDERS BY 

 PHONE. 



Every progressive florist has a tele- 

 phone directory of his own. consisting 

 of prospects — people who will buy his 

 goods, and who can be reached by 

 'phone. Why not start an advertising 

 campaign by telephone? You will prob- 

 ably advertise in the newspapers be- 

 fore the holidays. Start now to adver- 

 tise for Christmas decorations by tele- 

 phone. Catch a patron at the right 

 time just now and a surprising number 

 of advance orders will result. All it 

 needs is a little telephone stimulus to 

 get your clients to realize that Christ- 

 mas and its attendant floral decora- 

 tions are coming and that you are still 

 in the flower business. 



In every florist shop there are quiet 

 times. At such times it is well to 

 start a canvass of the district in this 

 way. The flower merchant can do it 

 systematically, recording the results 

 for the future. In making a telephone 



canvass similar methods to those used 

 in newspaper advertising are em- 

 ployed. Convince the prospective buyer 

 of the quality of your service and 

 goods and clinch it by quoting a rea- 

 sonable price. Such a canvass is 

 cheaper than newspaper advertising 

 for your particular purpose. A per- 

 sonal talk with each customer on the 

 list will far outstrip in results any 

 newspaper advertising. Use follow-up 

 methods. If the order is not secured 

 the first time, the way is open for an- 

 other 'phone talk before Christmas. 

 Retail florists who have systematically 

 adopted this very simple method of 

 getting business find it one of their 

 best investments. 



Chicago— A basket of magnificent 

 yellow roses in the show window of A. 

 Lange's store, attracted much atten- 

 tion. They were Souvenir de E. Guil- 

 lard and were grown by the South 

 Park Ploral Co., at Newcastle, Ind. 



NEWS NOTES. 



C. E. Critchell of Cincinnati reports 

 that orders for Christmas decorative 

 material are coming in fast. 



Minneapolis — Mrs. Mazey, formerly 

 with the R. N. Chapman Co., has 

 opened a new store to be known as 

 The Mazey Floral Co. 



BE SURE that you get the MEYEB 

 GREEN SILKALINE, and do not take 

 any other that Is sold as an Imitation 

 0( the MEYER GREEN SII.KAHNB, 



as they do not have the full weight, 

 measure and strength of the genuine 

 article. All our GREEN SILKAilNH 

 Is guaranteed up to the high standard 

 and mark. The sizes are 1'". line; FF, 

 medium; FFF, coarse. It U for lale 

 liy all the best Jobbers. If you cannot 

 get It of your Jobbers, order direct of 

 the manufndurer. 



THE JOHN C. MEYER THREAD CO., LOWELL, MASS. 



In writing adrertUer. kindly mention UORTICULTDRB. 



