December 12, 1914 HORTICULTURE 829 



To Our Loyal Friends 

 An Appreciation 



Nearly two hundred enterprising American business 

 houses in the various liorticultural and allied industries are 

 represented by display advertisements in HORTICULTURE 

 each week. Many of these have been doing so regularly for 

 years. Almost without exception these are among our leading 

 and most successful firms who would never be accused of 

 squandering their money in unproductive expenditure. 



' ' There are others ' ' who should be there but are not. They 

 paddle along unknown to or unrecognized by the thousands 

 of readers of HORTICULTURE, and all apparently for the 

 "penny- wise and pound-foolish" saving of a few dollars ad- 

 vertising cost, thus leaving the advantages of this- business- 

 getting medium for their competitors to enjoy. When they 

 get ready to "loosen up" HORTICULTURE will gladly wel- 

 come them into the fold. We would respectfully urge upon 

 our readers the desirability of their giving as much of their 

 trade as possible to the good friends of this journal, the houses 

 whose advertising support makes HORTICULTURE a possi- 

 bility and to whom grateful recog-nition is hei-eby extended 

 on this, our tenth anniversary. 



The Editor 



