tl8 



HOKTICULTUEE 



July 25, 1914 



CHICAGO 



And Neighboring Towns 



Are Thoronghly Covered by 



SCHILLER, THE FLORIST 



(Member Florists Telegraph DellTery). 



Tlttwersram or Mail Orders from florlfltl 

 anyvrhere carefally filled and dellTercrf 

 vnder the supervision of 



GEORGE ASMUS, Mgr. 



2221-2223 W. Madison St., CHICAGO. 



■Phone We>t 822 



REDTER'S 



Membefi Floriiti 



Telegraph 



Deliver; 



STOREIS IN 



New London and Norwich, 0>nii. 

 and Westerly, R. I. 



We cover the territory between 



New Haven and Providence 



8TAMFOBD, CONK. 



''Quality Shop" 



Wfl] take care of all yonr orders for <•- 

 Bigns or cat flowers. 



Stanford Seed & Nursery Co., 43 Atlantic SL 



F. R. PIERSON CO. 



FLORISTS AND 

 PLANTSMEN 



TARRYTOWN ON HUDSON, - N. Y. 



Member of Florlits' Telegraph DellTcrj 



THE Florists' Supply 

 House of America 



H.BAYERSDORFER&CO. 



1129 Arch St., Philadelphia, Pa. 



KOMADA BROS. 



Manufacturers of all Kinds of 



WIRE DESIGNS and FLORISTS SUPPLIES 

 1008 Vine St, PHILADELPHIA, PA. 



GLAOrOLUS ROCHESTER WHITE. 



We have received from Jacob Tho- 

 mann & Sons of Rochester, N. Y., 

 stalks of bloom of this fine white glad- 

 iolns novelty. The flower is the near- 

 est to pure white that we have seen 

 being absolutely without a mark and 

 its qualities for shipping and keeping 

 are unexcelled. It will be a splendid 

 acquisition for the retail florist. The 

 flowers now blooming are on bulbs that 

 were started inside in pots in April 

 and planted outside in May. The out- 

 door grown plants are nearly ready 

 to bloom. James Vick's Sons have 

 the exclusive agency for the sale of 

 the bulbs. 



Of Interest to Retail 

 Florists 



STORE LIGHTING. 



The University of Iowa has just pub- 

 lished a pamphlet by Arthur H. Ford, 

 professor of electrical engineering, dis- 

 cussing some of the problems arising 

 in the lighting of retail stores. 



When considering the problem of 

 store lighting, the average merchant 

 will ask some or all of the following 

 questions: 



What are the characteristics of gooi 

 lighting? 



Will it pay me to improve the light- 

 ing of my store? 



What kind of lamps shall I use? 

 How powerful shall they be? 

 Wliat kind of lighting fixtures will 

 harmonize with the furnishings of my 

 store? 



The purpose of this bulletin is to 

 present information concerning these 

 problems. This will enable him to 

 pass intelligently upon plans for store 

 lighting, or to suggest desirable 

 changes in his present lighting sys- 

 tem. 



The show window, being a powerful 

 magnet to draw trade, is given par- 

 ticular attention. A man will go to- 

 ward a bright light just as surely as 

 a moth will flutter around a candle 

 flame. As a result, the show window 

 should be especially well lighted. The 

 mistake of using visible lamps in the 

 show window to attract the attention 

 of persons at a distance should be 

 avoided, and dependence placed on a 

 pleasing system of street lighting to 

 accomplish this result. 



The safest rule for the designer of 

 a show window lighting system to fol- 

 low is to arrange the lamps in such a 

 manner that the light will shine on 

 the goods and not into the eyes of the 

 person looking into the window. This 

 necessitates the locating of the lamps 

 high up in the window and close to 

 the glass as possible, in order to avoid 

 objectionable shadows. The lamps 

 should be provided with reflectors 

 which are suited to the height and 

 depth of the window trimming and the 

 mounting height of the lamps. The 

 use of reflectors which are especially 

 designed for other purposes than the 

 window in which they are used re- 

 sults in bad lighting. The only lamps 

 that should be in view are well 

 shaded lamps of low power which are 

 used for purely decorative purposes. 



Copies of this pamphlet may be ob- 

 tained free of charge on application to 

 the Acting Director of the University 

 Extension Division, O. E. Klingaman, 

 Iowa City, la. 



WASHINGTON NOTES. 



The army worm is devastating grain 

 fields, lawns and parks in and about 

 Washington. 



Mr. and Mrs. William Marche are 

 spending a two weeks' vacation at As- 

 bury Park, N. J. 



George H. Cooke was a member of 

 a party which last week spent several 

 days on the lower Potomac river fish- 

 ing grounds. 



Carroll Carrick, with Gude Bros. Co., 

 will spend the next few weeks on a 

 farm in Prince Georges County, mak- 

 ing short side trips to nearby resorts. 



Mr. and Mrs. W. F. Gude and family 

 spent the week end at Old Point Com- 

 fort, Va. A trip was also made to 

 Virginia Beach and Norfolk. Hardy 

 Pritchard also accompanisd the party. 



The Department of Agriculture is in 

 a fair way to lose the services of an- 

 other of its most efficient officials ac- 

 cording to a report that William A. 



William A. Taylor 



Taylor, now head of the bureau of 

 plant industry, and slated for the posi- 

 tion of assistant secretary of agricul- 

 ture, is to be chosen as the next presi- 

 dent of the Michigan Agricultural Col- 

 lege. It is stated that Jonathan D. 

 Snyder, the present head of the col- 

 lege, has resigned, after a service of 

 twenty years. Mr. Taylor is an alum- 

 nus of the college, having graduated 

 therefrom in 1888. Three years later 

 he was appointed an assistant pomolo- 

 gist in the Department of Agriculture 

 and from that time on his rise in the 

 department has been quite rapid. He 

 has since been following in the foot- 

 steps of Dr, B. T, Galloway for when 

 that ofllcial was made chief of the bu- 

 reau of plant industry, Mr. Taylor was 

 made his assistant, and when Dr. Gal- 

 loway was made assistant secretary of 

 agriculture, he became the bureau 

 chief. Dr. Galloway's resignation 

 which takes effect on August 1, would 

 make Mr. Taylor his probable succes- 

 sor. 



VISITORS' REGISTER. 



Cincinnati. O. — John A. Evans, Rich- 

 mond, Ind. 



St. Louis: Guy Reyburn, represent- 

 ing A. Henderson, Chicago, and Robt. 

 Newcomb, Chicago. 



New York: L. J, Renter, Westerly, 

 R. 1.; E. Allen, Peirce, Waverly, Mass.; 

 C. C. Gindra and Jas. Alexander, Jr., 

 Poughkeepsie, N. Y. 



Boston: Frank Purssell, Rochester, 

 N. Y.; F. C. Thomann, Rochester, N. 

 Y.; John Young, secretary S. A. F., 

 New York; Dr. Geo. E. Stone. Amherst, 

 Mass. 



Philadelphia— R. T. Brown, Cottage 

 Gardens Co., Queens, N. Y. ; Wm. Man- 

 gen, So. Bethlehem, Pa.; Henry 

 Fischer, Raspeburg, Md.: Wm. Plumb, 

 superintendent of Floriculture, San 

 Francisco: Edward McCullum and wife, 

 Pittsburgh, Pa. 



Boston — Harry Quint, has moved 

 from 164 to 199 Tremont street, oppo- 

 site the Hotel Touraine. 



