148 



HORTICULTURE 



August 1, 1914 



JOHN BREITMEYER'S 



SON$= 



Cor. Broadway and Gratiot Ave*. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Higli Grade Out Blooms 



We cover all Michigan points and gooil 



•ectlons of Ohio, Indiana and Canada. 



Members Florists' Telegraph DeUvery 



Association. 



HESS & SWOBODA 



FLORISTS 



Telephones 1501 and L IfiS* 



1415 Farnum St., 

 OIN/IAMA, IMEB. 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 

 Will take good care of your orders 



Membrn of F. T. D. Aaociatiqn. 



WILLIAM J. SMYTH 



Cor. Michigan Are. and Slst St.> 



CHICAGO, ILL. 



{Member Florists' Telegraph Delivery Asso.) 

 We ship to all points in Illinois and Iowa. 



ntin; lUlineSSO Aldini 881 Udine 182. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Hember of the Florists* Telegraph Delivery. 



All Ordtrs Given Prompt and Careful Atteation 



T"' Park Floral Go. 



J. A. VALENTINE, Pres. 

 Member Florists' Telegraph Delivery. 



DENVER, .COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochester Phone 306. Long Dist. Bell Phone 2/5g 



Members Florists Telegraph Delivery 



"THE HOME OF FLOWERS" 



The largest cut llower store in .Vmerica. 

 Orders for the TWIN CITIKS and for all 

 Northwestern points griven prompt at- 

 tention. 



HOLM & OLSON, Incorponted 

 ST. PAUL, MINN. 



Of Interest to Retail 

 Florists 



PUBLICITY NOT ALWAYS ADVER- 

 TISING. 



If you should go out of doors and 

 stand on your head, wave your feet 

 wildly, all the while repeating the con- 

 stitution of the United States until 

 a crowd collected and the whole town 

 was set talking — that would be "pub- 

 licity." But it would not be advertis- 

 ing. 



If you put a pair of cub bears in 

 your window, trained to dance the 

 "turkey trot" and the "bunny hug," 

 and if they drew a crowd which looked 

 like a Roosevelt reception — that would 

 be publicity. But it would not be ad- 

 vertising. 



If you get out some souvenir which 



iMvmwwMXtwwwm w w w — 



STEAMER DEPARTURES 



Allan. 



Nurnidian, Boston. ..Glasgow. Aug. 14 



American. 



St. Luuis, N. Y.-S'liamptnn...Aug. 7 

 Pliilnilelp'a. N. Y.-S'hampton. Aug. 14 



Atlantic Transport. 



Minuehaha, N. Y. -London. .. .Aug. 8 

 Miiinetonka, N. Y.-London. . . Aug. )."> 



Cunard. 



Franconia, Boston-Liverpool. Aug. 4 

 Lusitania, N. Y'.-Livprpooi. . .Aug. 4 

 Mauretania, N. Y'.-Liverpool. .Aug. 11 



French. 



La Lorraine, N. Y'. -Havre Aug. 5 



Rochambeau, N. Y'. -Havre Aug. S 



La Provence, N. Y'. -Havre. . .Aug. 12 



Hamburg-American. 



Pennsylvania, N. Y.-Hanib'g.Aug. s 

 Imperator, N. Y.-Hauiburg... Aug. 1" 



Holland-America. 



Rotterdam, N. Y.-Rotterdam. Aug. 11 



Potsdam, N. Y.-Rotterdam. . .Aug. 14 



Leyland. 



Canadian, Boston-Liverpool. .Aug. s 

 Bohemian. Boston-Liverpool. Au;:. l.'i 



North German Lloyd. 



Kronp. Williplm, N. Y.-B'm'n. Aug. 4 

 Bartiarossa. N. Y.-. . .Bremen. .\ug. (1 

 (I. Wasliiugton, N. Y'.-Brem'u. Aug. s 

 K. Wilhelm II. N. Y. -Bremen. Aug. 11 



Red Star. 



Vaderland. N. Y. -Antwerp .\ug. S 



Kroonland. N. Y. -Antwerp. . .Aug. l."> 



White Star. 



Celtic, N. Y'.-Liverpool Aug. fi 



Olympic, N. Y. -Southampton. Aug. S 



Araliic, Boston- Liverpool Aug. 11 



Cedrif, N. Y. -Liverpool .Vug.].". 



children cry for, mothers beg for, and 

 fathers ask for, and if you put it out 

 in the usual manner, so it failed to 

 forcibly convey a message of your 

 goods that would be publicity. But it 

 would not be advertising. 



Publicity just loud noise, heard 

 by many, without a moral and without 

 a message. 



Advertising is a message to many 

 people about your goods — their high 

 quality; why people should buy of you. 

 — Southern Merchant. 



BUSINESS TROUBLES. 



Clinton, Mass.— A. P. Meridith & 

 Son made an assignment on .July 28. 



Niagara Falls, N. Y. — John C. Bis- 

 choff. florist, 753 Seventh street, as- 

 sets $Cn.S3, liabilities $3,638.96. 



ALEX. McDonnell 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of the United States, Canada, and 



all principal cities of Europe. Orderi 



transferred or intrusted by the trade to 



our selection for delivery on steamahlpi 



or elsewhere receive special attention. 



Cost of Cabling Foreign Deliveries 



Must be prepaid 



Reference or cash must accompany all 



orders from onknowa correspoadente. 



Cable Address, ALEXCONNELL,. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 

 New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, • New York 



Telephoae 1652-1663 Colnmbai 



Established 1874 



FLORIST 

 N. E. Cor. 44 St. & Madison ATenae, N. T. City 



(Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special Correspon- 

 dence in air the large cities of Europe and the British 

 Colonies. Telegraph and Cable address, Dardsflor, 



NEW YORK CITY 



AND VICINITY 



Artlstlc Work. Reasonable Prices. 

 Prompt Delivery of Steamer Orders. 



1193 Broadway, My Only Store 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



THE ROSERY 



23 STEUBEN ST. 

 A.I-B^^IMY, N. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members Florists' Telegraph Delivery Association 



