August 22, 1914 



HORTICULTUEE 



29X 



THOS. F. GALVIN 



NEW York"" "" ^^^ 



Vanderbilt Hotel 



BAQTAM 126 Tremont Street 

 DUO I UH 799 Boylston Street 



Dali«erie$ to Steamers aRd all Eastern Poiots 



#^i\ WASHINGTON, 



C^>GUDE'S 



GUD£ BROS CO 



WASmKCTOK DC 



Member Florists' 

 Telegraph 

 Delivery. 



WASHINGTON 



915 F ST. N. W. 



F. H. KRAMER 



Auto delivery of Designs and Flowers to 

 any address in Washington. 



Stock and Work First Class 



New York. Washington, D. C. 



J. H. SMALL & SONS 



FLORISTS 



NEW YORK, WASHINGTON, D. C. 

 1153 Broaaway, Cor. 15th & H. St». 

 AND WALDORF-ASTORIA. 



AI.BANT, N. Y. 



Flowers or Deaign Work 



DJXIVERED IN ALB.VNY AND VICINITY 

 ON TELEGR.4PH1C ORDER 



11 NORTH PEARL STREET, ALBANY. N.Y. 

 ST. LOUIS, MO. 



FRED C. WEBER 



4326-28 Olive St. 



Mimier Florists Telegraph \Delivery As!,ociation 

 NOTICE INITIALS. We have one store only 



The Far-Famed Flowers of 



TORONTO 



Delivered on mail or telegraph order for 

 any oocaslon. Id any part of the Dominion* 



JOHN H. DUIMLOP 



N Yonce St., 



TOBONTO, OUT. 



MONTREAL ;^' -^ 



Orders Filled 



HALL & ROBINSON r; sjl 



I 825 ST. CATHERINE ST., W. 



sion 



p. McKENNA & SON 



(Bstabllghed 1861.) 



770 St. Catherine St.. West 

 MONTREAL, CANADA 



Wegive Special Attention to Telegraphic 

 Orders 



Of Interest to Retail 

 Florists 



A STORE MAN'S VIEWS OF THE 

 CUT FLOWER SITUATION. 



By John C. Gracey, President, Retail 

 Florists' Assoelation of Philadelpliia. 



What should be done to move the 

 vast quantities of cut flowers that are 

 being grown in late years with the 

 continual increase of greenhouses? 



The business will have to be placed 

 on a more modern basis. I believe it 

 is up to the grower and the commis- 

 sion man to do it. What I wish to 

 condemn is their method of packing 

 cut flowers and the number of flow- 

 ers to the box. There are often 500 

 to 1000 of each variety to a box, and 

 on account of this large number a 

 store will not take a straight box as 

 they arrive. Today they arrive with 

 some attempt at grading, each grower 

 having his own ideas and placed in 

 the box by the handfulls, sometimes 

 50 at a time with paper separating 

 them. 



What should be done is to pack the 

 roses, carnations, asters, dahlias and 

 similar flowers so many to the box, I 

 should say 200, or if they are extra 

 choice 100, to adopt a more standard 

 grade and place them in rows in the 

 box. I have seen roses arranged that 

 way twenty years ago and I know It 

 helped the sale, especially after the 

 bad petals had been removed. There 

 can be no question that careful pack- 

 ing is a great aid to the sale. 



I believe the best way of packing 

 would be to use slat crates that will 

 hold 10 to 20 boxes and sell the boxes 

 direct to the storemen without re- 

 handling them. Take as an illustra- 

 tion the dahlia situation in Philadel- 

 phia today. Inside of one hour from 

 the time they arrive they are gener- 

 ally all sold. The reason is because 

 they are packed so many to the box 

 and plainly marked with number and 

 variety, generally about 250 to the 

 box. You know who the grower is, 

 your order is placed in advance be- 

 cause you know what you are getting. 

 The storeman can buy all the dahlias 

 he wants in five minutes or less. The 

 commission man makes one delivery a 

 day with dahlias. Mr. Grower, you 

 can hardly realize when I say the 

 commission man will make from five 

 to fifteen deliveries a day on other 

 flowers. If other flowers were packed 

 similar to dahlias I see no reason why 

 more storemen would not visit the 

 commission houses in the morning, as 

 that is the only way to buy flowers — 

 see what you are getting— and I be- 

 lieve all sales would be over by one 

 P. M. 



Now, as to the prices asked, that 

 must be modernized. Take carna- 

 tions, for instance, $1.00, $1.50, $2.00, 

 $3.00 and so on up per 100. The 

 jump Is too great. The store man 

 jumps his prices the same way. The 

 result is more careful buying; the 

 same with the retail customer. If 



ORDERS FOR 



NEW YORK 



WIRE OR PHONE TO 



MAX SCHLING 



22 West 59tb Street, adjoining Plaza Hotil! 



Hest Florists in the States as References 



EUROPEAN ORDERS EXECUTED 



Members of the FlorUta Telecraph 



BOSTON. MASS. 



"I*enn, The Telegrraph riorist** 



Member of Florists' Telegraph Delivery 



S7-43 BROMFIKLD STREET 



Transfer your orders for flowar ot 

 plant deliveries to 



7IMM The Florist 



liillll lParkSt.,BostoD 



. RICE CO. 



The Leading Florists' 

 Supply and Ribbon House 



1220 Race Street, PHILADELPHIA, PA. 



YALE 



AND ALL CONNEC- 

 TING POINTS 



Flower and Plant Deliveries. 



J. N. Champion & Co. 



1026 Chapel St., New Hsren, Conn. 



THE J. M. GASSER COMPANY, 



CLEYEL 



Euclid Avenu* 

 St. Paul, Minn. 



L. L. MAY & CO. 



Catalogue free on Application 



Order Your Flowers for delivery 

 in this section from the 



LEADING FLORISTS OF THE NORTHWEST 



S.A.ANDERSON 



440 Main St., Buffalo. N. Y. 



ANPKRSON serTlce means fresh, Bturdy 

 Htock, and prompt deliveries In BCFFALO, 

 LOCKPORT, NIAGARA FALLS »n<l 

 WESTERN NEW YORK. 

 Members of Florists' Telerrapb DellTerj. 



RANDALL'S FLOWER SHOP 



HARBY I. BANDAIX, Proprietor. 



Pbone: Psrk 04 



3 PLEASANT ST.. WORCESTER. MASS. 



Membrr Floruit Teleeraph Delivery Amciaticr 



