428 



HORTICULTURE 



September 19, 1914 



ALEX. McGONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Tclpernphir orders forwarded to any 

 p«ri 'f ilie riilie.i stares. Canad*. •ml 



all (jr ipal <ltle8 of Europe. Orders 



transferred 'ir Ini rusted hy the trade to 



o»r selection for delivery on men iij«hlp« 



or elsewhere receive special attention. 



Cost of Cabling Foreign Delivtriei 



Must be prepaid 



Reference or cash must Mcompanj aU 



orders from unknown correspoBdent*. 



Cable Address, ALlEXCOMTBIX. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegrapli Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any pan of the country to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, New Ycrk 



Telephone 1SS2-16SS Columbai 



EstabUshed 1114 



FLORIST 

 U E. Cor. 44 St. & MadisoD ATeone, N.T. City 



(Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers, Special Correspon- 

 dence in all the large cities of Europe and the British 

 Colonies. Telegraph and Cable address, Dards6or 



NEW YORK CITY 



AND VICINITY 



Artistic Work. Reasonable Prleea. 

 Prompt Delivery of Steamer Orderi. 



1193 Broadway, My Only Store 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



^'FLOWERS BY TELEGRAPH" 



THE ROSERY 



23 STEUBEN ST. 

 AI-BAIMY, N. Y. 



FLOWER OEUVERIES FOR ALBANY 

 AND VlCINrrY 



Members Florists' Telegraph Dehvery 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawandt^ Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



{Members Florists* Telegraph Delivery AasociatioD 



Whtn writing to advertiter* kindly 

 mention HORTICULTURE. 



Of Interest to Retail 

 Florists 



IMPORTANT TO GROWERS. FLOR- 

 ISTS AND WHOLESALERS. 



.V T:ilk l).v Ma.\ i^chliug to the New Y.irk 

 Florist.^' Cliili 



Mr. President and Brother Florists: 

 — In the past few .vears, we have done 

 a whole lot of writing and talkin.? to 

 find a way In New York to improve 

 business for the retailers, to get better 

 prices for the growers, to clear the 

 surplus stock of the commission deal- 

 ers. With one word — to help all of us 

 to have a broader field for our pro- 

 ducts, to gel more in touch with the 

 public — not with the public who do 

 buy flowers (tliey are touched often 

 enough), but with the public we are 

 not in contact with. 



Our publicity committee who had 

 posters printed and sent to different 

 stores, about Mothers' Day and other 

 days is for this purpose not sufflcieiit. 

 The pesters which they sent out. onlv 

 ver.v few stores showed in their wiii- 

 dow- or in any other prominent place. 

 It was a lost effort. This advertising 

 of one day brings a certain kind of 

 flowers hieh in price for that one day 

 only and then lets the price drop that 

 much lower directly after. 



For these conditions to be improved 

 you need as a special committee, men 

 who are in contact with the public and 

 who are in the midst of retail life: 

 men who have fee'ings with the public 

 and who are willing to give some of 

 their va'uable time for the general 

 good, and for this committee. I would 

 suggest that you elect three whole- 

 salers, three srrowers and three retail- 

 ers and I believe the following would 

 be the proper men to handle the situa- 

 tion: 



Wholesalers — John Young. Walter 

 F. Sheridan. George C. Siebrecht. 



Growers — Wm. H. Siebrecht, J. Mies- 

 sem. John Donaldson. 



Retailers — Georee E. M. Stumpn. 

 A. T. Bunyard and Max Schling. 



And with us the club shall give a 

 man with knowledge of business life 

 and human nature and well-known 

 ability to handle any situation. Patrick 

 O'Mara. to help us in this work. 



The new movement with the New- 

 York Free Public Markets, is prepar- 

 ing the public just for this kind of 

 work. One of the ways to improve 

 our business would be the following: 



That the surplus of the stock our 

 growers send to the city be sent to the 

 free markets, which no doubt they 

 would gladly do. The florists of -sew 

 York to volunteer for two or three 

 hours a week a couple of their sales- 

 men to handle this stock and to sell 

 it at a low price to those who are wil- 

 ling to buy a few flowers but who can- 

 not afford to go to a store, who would 

 gladly have flowers but who have no 

 access to this so-called luxury except 

 that they get it at a ridiculously low 

 cost. We not only can bring light and 

 pleasure into many poor homes in this 

 way, but we also can help our growers 

 to get a little return for their work. 

 Ourselves we help a great deal hv 

 keeping the market free of ovir- 

 surplus. and the wholesaler will bc' 

 open for new stock which will find a 

 better market when there is no "U-uv- 



JOHN BREITMEYER'S 

 —SONS— 



Cor. Broadway and Gratiot Aves. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Gut Blooms 



We cover all >lichlKfin ptiintH and Kood 



■actlong of Ohio. Indiana and Canada. 



Members Florists' Telegraph Delivery 



Associatioa. 



HESS & SWOBODA 



FLORISTS 



Telephones ISOl and L 158t 



141S Farnum St., 



OIVI. 



IMI 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



Will take good care of your orders 



Members of F. T. D. Association. 



WILLIAM J. SMYTH 



Cor. Michigan Ave. and 31st St., 



CHICAGO, ILL. 



Sfember Florists' Telegraph Delivery Asso.) 

 We ship to all pointH in Illinois and Iowa. 



riwas Aldlne 180 tidini 8BI Aldlna 882. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Member ot the FIorUtH' Teieg^raph Delivery. 



Ill Ordirs Given Prompt and Careful Atteition 



^"^ Parl( Floral Co. 



J. A. VALENTINE, Pres. 

 Meaib^ Florists' Teleffimph Delivery. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 2S Clinton Avenue, N. 



Ke dieilrr Phone 506. Long Dist. Bell Phone aiSe) 



Members Florists Telegraph Delivery 



''THE HOME OF FLOWERS" 



The largeNt cut flower store In America. 

 Orders for the TWIN CITIES and for all 

 Northwestern points grlven prompt at- 

 tention. 



HOLM & OLSON, Incorpontod 

 ST. PAUL, MINN. 



