460 



HORTICULTUEE 



September 26, 1914 



ALEX. MeCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of the United States, Canada, and 



all principal cities of Earope. Ordera 



transferred or Intrusted by the trade to 



omr selection for delivery on iteamshlpa 



or elsewhere receive special attention. 



Cott of Coiling Foreign Diliveriet 



Must be prepaid 



Beference or cash mast aceompany all 



orders from unknown correapoadenta. 



Cable Address, Al.EXCOirKKLl<. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 

 New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 

 2139-2141 Broadway, New York 



Telephone 1552-15C3 Colnmbai 



EstabUsbed IS74 



FLO BIST 

 M. E. Cor. 44 St. & Madiwn ATuine, N. T. City 



(Member Florists' Telegraph Delivery Asso.) 

 Plowers shipped on all Steamers. Special Cowespoo* 

 4lence in all the large cities of Europe and the Bntisb 

 Colonies. Telegraph and Cable address, I>ardsflor. 



NEW YORK CITY 



AND VICINITY 



Artistic Work. Reasonable Prices. 

 Prompt Delivery of Steamer Ordera. 

 1193 Broadway, My Only Store 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



THE ROSERY 



23 STEUBEN ST. 

 4VL.BA,IMY, N. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Ltmcaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members florUtA* Telegraph Delivery AssociatioD 



When writing to advertisers kindly 

 mention HORTICULTURE. 



Of Interest to Retail 

 Horists 



THE FLORISTS' BUSINESS FROM A 



RETAILER'S POINT OF VIEW. 



(A Paper by Chas. F. Edgar before the 

 Lancaster (Pa.) Florists' Club.) 



The retail florist of today, to make 

 his business a paying proposition and 

 be successful, must be original, artis- 

 tic and up-to-the-minute, there having 

 been so many changes in this particu- 

 lar line the past ten or twelve years. 



In the olden times the customer who 

 made a floral purchase would, nine 

 times out of ten, have his mind made 

 up as to about what he would want, 

 but things have changed. Today it is 

 strictly up to the one behind the 

 counter to make the suggestion and 

 the one who can suggest something 

 out of the ordinary is one who will win 

 out in the long run. Clusters, baskets 

 and wreaths of the various forms are 

 becoming more popular every day and 

 must be worked up in many different 

 combinations and color schemes. Then 

 comes the corsage bouquet of numer- 

 ous types made up for street wear and 

 dances. Flowers for the sick are made 

 very presentable by being put in a 

 basket with a water receptacle or 

 packed loose in a box. All of these 

 suggestions are looked for from a 

 striving retailer as the public is becom- 

 ing more educated every day as to the 

 varieties and keeping qualities of 

 many cut flowers that are now grown. 



The appearance of one's shop and 

 the courtesy shown by the clerks car- 

 ry great weight with the prospective 

 buyer. In other words one must act 

 as if nothing is a trouble to satisfy his 

 customer. The window should be kept 

 up-to-the-minute with seasonable stock 

 and new ideas as to the uses of our 

 productions, as this is the main adver- 

 tising medium, and should not be neg- 

 lected under any consideration. Then 

 it is up to him to turn out the best 

 workmanship possible and give a dol- 

 lar's worth for a dollar. 



Ri.ght here might come in the cutting 

 of prices. I would not maintain that a 

 uniform price is the "proper caper" but 

 I do maintain that to cheapen the price 

 because there is a surplus on the mar- 

 ket is of no benefit to any one. Tiie 

 sales are not increased to any appre- 

 ciable extent and the person buying 

 them does not properly appreciate 

 what they buy from the fact that they 

 are a cut-price article. This could be 

 enlarged upon indefinitely but I want 

 it well discussed from the different 

 points of view of our members here. 



The retailer who does not grow his 

 own flowers or plants and has to pur- 

 chase all of his stock, must look to the 

 commission man or grower for his 

 main support, and in this case the 

 grower should work with his commis- 

 sion man and keep him posted. The 

 commission man can advise his retail- 

 er just what stock to purchase and 

 jnish and by all working together in 

 the so-called co-operative way we all 

 derive benefit. This city is without a 

 doubt the most up-to-date town for its 

 size on the map, not only in our line 

 hut in all enterprises. 



JOHN BREITMEYER'S 

 = — =SONS— 



Cor. Broadway and Gratiot Ave*. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Cut Blooms 



We oover all Michigan points and yood 



H»etloiiB of Ohio, Indians and Canada. 



Memb«n FloriBts' Telegraph DeUvor 



Association. 



HESS & SWOBODA 



FLORISTS 



TelephoneB IBOl and I. IHt 



141S Farnum St., 



• IN/IAM. 



ril 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



WXI take good care of your orders 



Members of F. T. D. Association. 



WILLIAM J. SMYTH 



Cor. Mlcblgan Are. and 3lBt St., 



CHICAGO, ILL. 



Hember Florist"' Telegraph Delivery Asso.) 

 We ship to all points in Illinois and Iowa. 



PkHK Mdlni BSD Aldini 681 Aldine IB2. 



SAMUEL MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



Member of the Florihtn' Telegrraph Delivery. 



Ill Ordirs Giveo Prompt and Cartful AttutiOD 



^"^ Park Floral Co. 



J. A. VALENTINE, Pras. 

 Keaiber Florlata' Telesrsph Delivery. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Aveaue, N. 



Rochester Phone 306. Long Dist. Bell Phone 3iSq 



Members Florists Telegraph Delivery 



'THE HOME OF FLOWERS" 



The largeNt cut flower etore In America. 

 Orders for the TWIN CITIES and for all 



Vorth western point n ^Iven prompt at- 

 tention. 



HOLM & OLSON, IncorporaU.^ 

 ST. PAUL, MINN. 



