846 



HOETICULTUEE 



December 12, 1914 



ALEX. McCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of the United States, Canada, and 



all principal cities of Europe. Orders 



transferred or intrusted by the trade to 



out selection for delivery on steamships 



or elsewhere receive special attention. 



Cost of Cabling Foreign Deliveries 



Must he prepaid 



Reference or cash mast accompany all 



orders from nnknowD correspondents. 



Cable Address, ALEXCONNEIX. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



Member Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



Deliver orders from any part of tile country to 



New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 



2139-2141 Broadway, ■ New York 



Telephone lS(>2-lGe3 Colanebai 



EstabUstacd 1874 

 FLORIST 



N. E. Cor. 44 St. & Madisoo Areoie, N. T. City 



(Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special Correspon- 

 dence in all the large cities of Europe and the Brdisb 

 Colonies. Telegraph and Cable address, Dardsflor 



NEW YORK CITY 



AND VICINITY 



ArtUtlo Work Reasonable Pr1r»« 



Prompt Delivery of Steamer Orders 



1193 Broadway, My Only Store 



NEW YORK 



609-611 Madison Ave. 



Cliolcest cut flowers and 

 de.slsns for all occa- 

 sions. Steamer and thea- 

 tre Howers a speclallj. 



Manliir Florists Tel. Delneni. Wire Me Your Orden 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



FLOWERS delivered promptly in 

 Buffalo, Niagara Falls, East Au^o^^ 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 to^vns. 



304 Main Street 

 BUFFALO, N. Y. 



Members Florists' Telegraph Delivery Association 



RANDALL'S FLOWER SHOP 



UAKKT 1. KANDAXX, Proprietor. 



Phone: Park M 



13 PLEASANT ST., WORCESTER, MASS. 



Memher Florists Telegraph Delivery Asiociatitf 



Of Interest to Retail 

 Florists 



CHRISTMAS HINTS 

 With Christmas only a few days 

 away, any rose grower who does any 

 retail work at all will find it highly 

 profitable to secure some nice flower 

 boxes, some Christmas cards, and tags. 

 Have some red ribbons on hand too, 

 for these will come in handy to tie ou 

 bouquets, if there are orders for these. 

 It will set a box of roses off a good 

 deal if they are tied with a clean red 

 ribbon, tying the box with it too. A 

 little holly tied in with it will make 

 it very Christmasy, and will be bound 

 to make friends for you and bring 

 more trade with it next year. These 

 little things are very inexpensive when 

 you figure- the advertising that you 

 get from them, besides the well satis- 

 fied customers. Advertising is every 

 thing these days, and no matter how 

 good your product is. if you do not 

 tell the people about it they will not 

 come at once. Keep your card always 

 in the minds of prospective buyers. 

 and have a little catch phrase, so 

 that when anyone thinks of roses, 

 they will naturally think of you, and 

 of course you will get the order then. 

 Do not "knock" your competitors. Al- 

 ways put in a good word for them, or 

 speak well of them. If they knock 

 you so much better for your trade. 

 If your customers say that your com- 

 petitors have good roses, say "yes we 

 do not doubt it, but then we have 

 thera too, and perhaps a shade bet- 

 ter." Be on time with all your de- 

 liveries, for there is nothing that will 

 annoy pairons more than late flowers. 

 These always go right to the masters 

 of the house, and therefore the delav 

 is felt more than a late grocer or 

 butcher would be. for their goods iLcp 

 at the kitchen first, and there is where 

 the delay is felt. Plants will go well, 

 and if there is any possibility of sales, 

 get some, and sell them. Do not 

 think this is out of your line, for as 

 things are now, everybody is out for 

 all the business that they can get, and 

 if there is money in it, it does not 

 matter if you do sell plants as well 

 as roses, even though you do not 

 grow the former. A. C. RtzicisA. 



WINDOW ADVERTISING. 



In this day of progressive merchan- 

 dising, with competition growing 

 keener, it behooves the enterprising 

 florist to wake up to the trend of the 

 times. Things that were are no more. 

 The old-school florist is dying a hard 

 death. Even in our large cities and 

 growing towns, can be seen the out- 

 croppines of the metliods of cross-road 

 days. The old-time florist still depends 

 on his old-time methods, and allows 

 his more progressive brother to reap 

 the benefitsof his modern merchandis- 

 ing — attractively displaying his wares 

 in his windows. 



The show windows are the eyes of 

 your business: through them the pub- 

 lic sees you as you are. Are your 

 show windows a fair index to your 

 Imsiness abilities? Do they attract the 

 passer-by, causing him to stop. look. 



JOHN BREITMEYER'S 



SONS= 



Cor. Broadway and Gratiot Aves. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Higli Grade Cut Blooms 



We coTer all Michigan points and sood 



•M^ona of Ohio. Indiana and Canad*. 



Members Florists* Tcle^rapb DeliTciT 



Association. 



THE ROSERY 



23 STEUBEN ST. 

 AI-BAIMY, IM. V. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINITY 



Members Florists' Telegraph Delivery 



HESS & SWOBODA 



FLOR.ISTS 



Tflephonea 1501 >nd L IMt 



1415 Farnum St., 

 OIVIAKiA.. NEB. 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



Wil take good care of your orders 



Members of F. T. D. Associatign. 



SAMUEL MURRAY 



Kansas City, Mo. 

 91? Ilrand Ave. 



Menilier of Hit- FUirNt..' Telt-iirriiiih I>eli\pry. 



Ill Ordirs Given Prompt and Careful Atteatioi 



^"^ Park Floral Co. 



J. A. VALENTINE, Pre*. 

 MoBbcr Florists' Tplerrsph DaUTary. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 2S Clinton Avenue, N. 



ifodiaitel Phone 306. l.ong Dist. Bell Phone a/ip 



Members Florists Telegraph Delivery 



'*THE HOME OF FLOWERS" 



The largest cut flower >tore in .Vuierira. 

 Orderfl for (he TUIN f'lTIKS and for all 



Vorth western point s iLjiven prompt at- 

 tention. 



HOLM & OLSON, Incorpof.t«i 

 ST. PAUL, MINN. 



