884 



HOBTICULTUBE 



December 12, 1914 



ALEX. MeCONNELL 



611 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 



part of the United States, Canada, and 



all principal cities of Enrope. Orders 



transferred or Intrusted by the trade to 



our selection for delivery on steamships 



or elsewhere receive special attention. 



Cott of Cahitng Foreign Deliveries 



Must be frefaid 



Reference or cash most accompaii)- all 



orders from nnknown correBpondenta. 



Cable Address, ALEXCONNELL. 



G. E. M. STUMPP 



761 Fifth Ave. 

 NEW YORK CITY 



lenber Florists' Telegraph Delivery Asso. 



DAVID CLARKE'S SONS 



X)«liTer orders from any part of the country to 

 New York City 



Or OUT-GOING STEAMERS 



Write or Telegraph 

 2138-2141 Broadway, New York 

 Telephone 1662-1668 Colombai 



EstabUsbed I«74 

 FLORIST 



M. E. Cor. 44 St. & Madison ATcaae, N. T. Cit; 



(Member Florists' Telegraph Delivery Asso.) 

 *lowirs shipped on all Steamers. Special Correspon- 

 *«e b all the large cities o< Europe and the Bntist 

 Colonies. Telegraph and Cable address, Dardsfiof 



NEW YORK CITY 



AND VICINITY 



Artlitlc Work. Reaionable Pr1c«« 

 Prompt Delivery of Steamer Orders. 

 1193 Broadway, My Only Store 



NEW YORK 



609-611 Madison Ave. 



Choicest cut flowers and 

 designs for all occa- 

 sions. Steamer and thea- 

 tre flowers a apedall/. 



piatir Florists Tel. Delner;. WIra Me Yagr Orders 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



^'FLOWERS BY TELEGRAPH" 



FLOWERS delivered promptly is 

 Buffalo, Niagara Falls, East Aurora, 

 Lockport, Tonawanda, Lancaster and 

 other Western New 

 York cities and 

 towns. 



304 Main Street 

 BUFFALO, N. Y. 



Members Flori^ta* Telegraph Delivery Association 



RANDALL'S FLOWER SHOP 



BABRT I. RANDALX, Proprietor. 



Phone : Park P4 

 13 PLEASANT ST.. WORCESTER, MASS. 



UtttAer Florists Telegraph Delivery Assoeiatio- 



Augusta, Me.— Georse H. Curtis, 

 manager of the Augusta Flower Shop, 

 has bought the store and every one is 

 wishing him success as he is a royal 

 good fellow. 



Of Interest to Retail 

 Florists 



WHY SOME SUCCEED AND SOME 

 DO NOT, 



Mere hard work will not bring suc- 

 cess. There must be behind the worlv 

 a "linow-how" that will make it accom- 

 plish something. 



A retail florist kept himself so busy 

 with the little things of his business 

 that he had no time to make money. 

 But when he analyzed his methods, 

 himself, his business, to find the rea- 

 son he wasn't making money, he found 

 he could unload half the petty work he 

 was doing onto the fifth salesman. 



Then he began to understand that it 

 was his business to manage, to think, 

 to plan, to find out why things should 

 be done, and how they could be done 

 in the best way. He found that any- 

 body could do the things that had to 

 be done if he told them how. He quit 

 using the brains, the enthusiasm, the 

 energy of his business for the "fifth 

 salesman's" duties. He devoted him- 

 self to the management of his busi- 

 ness. Now he is a merchant prince, 

 the head of a great flower business 

 with an income several times bigger 

 than his gross business used to be. 



A young German came to this coun- 

 try twelve years ago at the age of 

 eleven, with but ?3 in his pocket and 

 not a word of English in his vocabu- 

 larj-. He obtained employment in a 

 florist shop in the German quarter of 

 a western city. Here he learned the 

 flower business. Before he was twenty 

 he was made manager of the store. 

 When he was twenty-one he was ap- 

 pointed manager of a bigger store In a 

 larger city. \ow. at twenty-three, he 

 IS manager of the leading store in an 

 eastern city, \vith thirty employees. 



If you. would ask him how he suc- 

 ceeded, he would tell you that he al- 

 ways made it a point to know the re- 

 sults of his efforts. When he went in- 

 to a new store he wanted to know 

 what stock and what methods were 

 paying a profit and how much. And 

 he wanted the information all the 

 time, not merely for a few days. He 

 demanded records that showed him 

 whether salesman No. 1 was produc- 

 ing a profit. When he found out which 

 of the clerks produced the most profit 

 he used him as a standard for the 

 other clerks— or their successors— to 

 work up to. 



The florist who succeeds cuts out 

 the unprofitable methods. He knows 

 each day the results of that day's ef- 

 fort. He devotes his time to planning 

 methods for the increase of his busi- 

 ness and hires people to work out the 

 smaller details. He knows that any- 

 body can do the things that have to be 

 done if he tells them how. He man- 

 ages his store with his eyes open. 



S. L. F. 



JOHN BREITMEYER'S 



SONS= 



Cor. Broadway and Gratiot Ave*. 

 DETROIT, MICH. 



Artistic Designs . . . 

 High Grade Cut Biooms 



We cover all Mlrhlcan points and nood 



•eetloBs of Ohio, lodlaaa and Canada 



Memben FlorlNta' Tp|p|irapb Delivery 



AsMOclatlnn. 



THE ROSERY 



23 STEUBEN ST. 

 At_BAIMV, m. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VICINFTY 



Members Florists' Teleitiaph Ilelivery 



A. T. BUNYARD 



NEW YORK 



413 Madison Avenue at 48th Street. 



Also Newport, R. I. 



We (iiiitrantee Satisfaction 



IVIEIVIBER F-. -r. CD. ^ 



CLEVELAND 



A. GRAHAM & SON 



5523 Euclid Ave. 



W31 take good care of your orden 



Memters ef F. T. D. AstccieUit)K. 



SAMUEL MURRAY 



Kansas City, Mo. 

 91? 'Srand Ave. 



Member of the FlorlBts' Telecrnph Delivery. 



(I! Ordirs Given Prompt and Cartful Atteitini 



"• Parle Floral Co. 



J. A. VALENTINE, Prw. 

 Member Florists' Telecrapta DeUTsry. 



DENVER, COLORADO 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochatter Phone 306. Long Disl. Bell Phone iltt) 



Members Florists Telegraph Delivery 



)•' 



THE HOME OF FLOWERS" 



Tlie larijest <iit (Inner store in .America 

 Orders for the TUI.N C'lTIKS and for all 

 VorthnrsterD poiiils giien llrompt at- 

 ientlun. 



HOLM & OLSON, Incorpof»t«f 

 ST. PAUL, MINN. 



