December 19, 1914 



HORTICULTURE 



887 



A. J. GUTTMAN, President 



GUTTMAN & RAYNOR, Inc. 



WHOLESALE FLORISTS 

 101 West 28th Street 



896 

 Telephones ^97 Madison Square 



Headquarters for the new sccdlinB 

 Carnation. "Laura Weber" 



New York, December 15th, 1914. 



TO WHOM IT MAY CONCERN: 



We have arrived at the above address, where our facilities 

 are now tenfold what they were at 102 West 28th Street. 



There is no denying that business in general is poor. It 

 would be unreasonable to expect normal conditions to 

 prevail when nearly the whole of Europe is at war. 



WE are not afraid! We feel that when a firm makes sincere 

 effort to stop the leakages, that firm is bound to weather 

 the storm and remain secure. 



We assure you that no energy will be spared to obtain for 

 you the highest market prices. 



The writer fully realizes (as only one can who has been 

 through the mill) that friendship must be continually 

 earned. 



Give us a trial. We have twenty years' experience behind 

 us and now have the proper mental and physical tools to 

 turn out first-class work. Your consignments will be 

 greatly appreciated by. 



Yours very truly, 



GUTTMAN & RAYNOR, Inc. 



Merry Xmas 

 to the Trade 



President. 



There is a large supply ot holly of- 

 fered here much of it is said to be 

 rather poor, but some offered in the 

 retail stores show up well berried and 

 of good color. Prices range all the 

 way from $2.50 to $5.00 per case. 



Largely splendidly formed chrysan- 

 themums of the Helen Frick variety 

 were seen in quantity at The Chicago 

 Flower Growers' Association store this 

 week. This beautiful pink seems like- 

 ly to be in the market till after the 

 holidays. 



Frank Oechslin recalls the fact that 

 the change came later last year. He 

 had good reason for remembering, for 

 Christmas week he was in danger of 

 having his place flooded by the rains, 

 something having gone wrong with 

 the street sewerage. The cold wave 

 came on the night of the 23rd of De- 

 cember. 



Advance orders are coming in very 

 slowly for Christmas stock, according 

 to the reports of several of the large 

 wholesalers. The result is predicted 

 to be the maintaining of prices rather 

 than lowering, when the rush of late 



orders comes, as it surely will. On 

 the other hand, florists supplies have 

 been ordered well in advance and a 

 good season is reported. 



Retailers generally are planning for 

 meeting a demand for moderate priced 

 offerings, rather than the expensivt 

 gifts of past years. With this in view, 

 even greater preparations are being 

 made for small artistic baskets of 



plants and flowers. The basket craze 

 seems to be at its height this year and 

 everything from the tumbler basket to 

 the immense hamper can be had. 



The late J. Arthur Beebe of Boston, 

 in his will which has just been made 

 public, left the sum of $5,000 as a be- 

 quest to James Nichol, gardener at 

 his summer estate in Falmouth, Mass. 



BE 8l'RE thot you get the HBTKB 

 GREEN 8ILKALINE, 0D(1 do not take 

 nny other thnt Is sold na an Iniilntlon 

 of the MKYEIt GREEN SILKALINR, 



MS they do not hnvc the full weight, 

 niensure and Kirenffili of the frenulne 

 article. All our GREEN .SILKALINK 

 Is guaranteed up to the high standard 

 and mark. The sizes are F, flne; FF. 

 medium: FFF, coarse. It Is for sale 

 by all the he.st Jolihera. If you cannot 

 get It of your Jobbers, order direct of 

 I lie manufacturer. 



THE JOHN C. MEYER THREAD CO., LOWELL, MASS. 



In wrttlni idTertUers kindly mention HOHTICULTDHB. 



