December 26, 1914 



HORTICULTURE 



QIS- 



Or Red ^or^ing: 



60 yards to a piece. 



lO 



Ask for Prices on Quantities. 

 ^ Natural, Red and Green 



I IVI IVI O R 



■WRITE FOR. PRICES 



We have the greatest and most complete collection of Floiist Stpplies in this country. Stunning New Year's Novelties. Located 

 within one block ot all the Express Companies, and the Parcel Post is right at our door. We can fill your order at a moment's notice. Try us I 



1129 Arch St., 

 PHILADELPHIA, PA. 



H. BAYERSDORFER & CO., 



The Florists' Supply 

 House of America 



Of Interest to Retail 

 Florists 



THE RETAILERS' BUSINESS CAL- 

 ENDAR. 



Dec. 26, Sat. Christmas and an- 

 other year gone by! Let is hope that 

 you have added materially to the 

 strength of the business house you 

 are building. Dedicate next year's 

 structure to the following purposes: 



To enthusiasm in business, to in- 

 spiration in work and to harmony in 

 life; 



To good fellowship among your- 

 selves and among those with whom 

 you associate; 



To the establishment of higher busi- 

 ness ideals in the industrial and 

 commercial life of your communityj 



To the better understanding and 

 promulgation of the principles of serv- 

 ice; 



To the development of initiative 

 and efficiency in the world of affairs; 



To a bigger, better and broader 

 vision of the business world and ol 

 life in general. 



Dec. 27, Sun. 

 A — Iways on hand, and ready for 

 work; 



G — ood for his duty, and never a 



shirk. 

 0^ — nly an eye on the good of the 



store; 

 — rderly, neat, and never a bore. 

 D — uly employed, from morning to 



night, 



S — elling flowers, at prices just right! 



A — fter work hours, ready for play, 



L — ooking for vigor for the next day. 



E — ver an honest, industrious man, 



S — eeking for business wherever he 

 can. 



M— aking of labor a loving devotion; 



A — Iways a hustler; ever in motion; 



N — cedless to worry — he's sure of pro- 

 motion! 



Dec. 28, Men. There is a florist 

 shop downtown in New York, where 

 the clerks are in danger of getting 

 cross-eyed. 



They keep one eye on the job upon 

 which they are engaged, and the other 

 on the door. The moment a customer 

 comes in, those who are not waiting 

 on someone else, make a dive for him. 



Why? 



Because each salesman, in addition 



to his salary, receives a percentage 

 on his sales. One cent on every dollar. 

 A cent is not much on a sale of 

 one dollar. But if the clerk pushes 

 out a hundred dollars' worth in a day, 

 he has made a dollar. 



There is no holding back, to let 

 some one else wait on him. No pre- 

 tending to be busy. That one cent on 

 the dollar makes every clerk a real 

 Johnny-on-the-spot. 



Dec. 29, Tues. Your busy season 

 is at its height, but that is no excuse 

 for neglecting the little things that 

 become big things in the aggregate. 

 Did many of your orders go astray 

 last week? In the rush and bustle 

 you probably neglected to write the 

 addresses plainly on all parcels of 

 goods sent out. An order mislaid or 

 delayed in shipping will eventually 

 reflect on the good will of your busi- 

 ness. Few customers are willing to 

 appreciate the strain upon the florist 

 at this season and consequently it is 

 absolutely essential that such misun- 

 derstandings he avoided by paying 

 just a little extra attention to the lit- 

 tle things. 



Dec. 30, Wed. Post the books to- 

 day. The close of the year brings 

 with it the question of how successful 

 your business was during the past 

 fiscal period. Be sure to learn from 

 what your books tell you and profit 

 thereby, if the story is at all nega- 

 tive. Reflect upon your mistakes and 

 — don't do them again! 



Dec. 31, Thur. Spend a few min- 

 utes today writing copy for an appro- 

 priate New Year's card, to be in- 

 serted in the newspapers tomorrow 

 morning. Ge* intin'ate with your 

 buying public. Most people like to 

 see a little of sentiment and the finer 

 feelings rule the conduct of a busi- 



ness house and especially so at this 

 time. 



Jan. 1, Fri. The starting post in 

 another lap of life's race! Forget the 

 troubles of the past year and start 

 afresh with a determination to win 

 and gain the goal. Horticui.tuke will 

 do its best to aid and spur on to 

 higher endeavor all that heed the 

 treasure of knowledge and wisdom 

 stored within its pages. The plans 

 for the new year include contributions 

 from the men who have something 

 worth while to tell, who have learned 

 their lessons thoroughly in the hard 

 school of experience and who are will- 

 ing to ease the upward path of their 

 younger fellow members. 



Jan. 2, Sat. Here are some resolu- 

 tions that one might paste on the in- 

 side of his mind for use during the 

 coming year: 



(1) Keep out of the ruts. It is 

 mighty easy to get into them, and 

 easy travelling while there; but once 

 you try to get out, you've got a hard 

 job before you. 



(2) Keep everything about your 

 store in a neat, clean, and well-ordered 

 condition. Keep the cobwebs not 

 only out of the store windows, but out 

 of the business— especially in the buy- 

 ing and selling departments. 



(3) Kindness, courtesy .and atten- 

 tion to all who come in, should oe 

 cultivated as among the cardinal vir- 

 tues, s. L. F. 



BUSINESS TROUBLES. 



Norfolk, Va. — Virginia Floral & 

 Nnrsery Co.. assigned to Kred C. Ab- 

 bott, trustee, for benefit of creditors. 



Dayton, O.— Herman Ritter, florist, 

 assets $22,262.50. liabilities $27,228.96. 



ItK SI UK lli:it jMii get tilt' .MEVKR 

 UREEN SILKAI.INE, and do not take 

 any otlior thnt Is sold as nn linltiiiInD 

 of tlic MEYER GREEN SILK.4LINE. 

 !is tliey do not have the full wplcht, 

 measure and strencth of the genuine 

 article. All our GREEN ISII.K.AI.INE 

 \a guaranteed up to the high standard 

 and mark. The sizes are F, fine; FF, 

 medium ; FFF, coarse. It Is for anie 

 by nil the best Jobbers. If you cannot 

 get It of your Jobbers, order direct of 

 the manufactarer. 



THEUOHN C. MEYER THREAD CO., LOWELL, MASS. 



In writing advertlsera kindly mention IIORTICULTCRE. 



