204 



HOKTICULTURE 



February 17, 1917 



horticulture: 



vol. XXV FEBRUARY 17, 1917 N O. 7 



PUBLISHED WEEKLY BIT 



HORTICULTURE PUBLISHING CO. 



147 Summer Street, Boston, Mass. 



Telephone, Beach 292, 

 WM. J. STEWAUT, Editor and Manager 



Entered as second-class matter December 8, 1904, at the Post Office 

 at Boston, Mass., under the Act of Congress of March 3, 1879. 



CONTENTS Page 



CK)VER iLiLUSTRATION— An Effective Jardiniere Group. 



NOTES ON CULTURE OF FLORISTS' STOCK— Cal- 

 ceolarias — Candytuft for Memorial Day — Cyclamen — 

 Fancy-Leaved Caladiums — Gladioli — Propagation of 

 Ramblers — Reminders — JoUn J. M. Farrell 201 



ROSE GROWING UNDER GLASS— Mulching— Disbud- 

 ding — Cleaning Young Stuff in Pots — Care of Young 

 Beauty V\a.\\ts— Arthur C. Ruzicka 202 



HARDY OPUNTIAS— yficftarf? Koifte- Illustrated 203 



SOCIETY OF AMERICAN FLORISTS 205 



CLUBS AND SOCIETIES— American Rose Society- 

 Meetings Next Week — Chicago Florists' Club — Flor- 

 ists Hail Association — New York Florists' Club — 

 Connecticut Horticultural Society — Pittsburgh Flor- 

 ists' and Gardeners' Club — North Shore (111.) Horti- 

 ticultural Society — American Sweet Pea Society, 

 Illustration — Southampton Horticultural Society — 

 Holyoke and Northampton Florists' and Gardeners' 

 Club — International Flower Show Poster, Illustra- 

 ted — Florists' Club of Washington — Horticultural 

 Society of Western Penna — Notes 206-208 



DURING RECESS— Southampton Horticultural Society 

 — Boston Bowlers 208 



SEED TRADE— An Important Post Office Ruling— One 

 Week's Imports 212 



OF INTEREST TO RETAIL FLORISTS: 

 New Flower Stores — A Co-operative Advertisement.. 214 



Flowers by Telegraph 215 



An Agreement for Mutual Benefit 217 



Cover Illustration 217 



NEWS ITEMS FROM EVERYWHERE: 

 Chicago, New York, Philadelphia. Cincinnati 216 



FLOWER MARKET REPORTS: 

 Boston, Chicago, New York, Philadelphia,' St. Louis. 

 Washington 219 



MISCELLANEOUS: 



National Rose and Peony Gardens 203 



Massachusetts Agricultural College Notes 203 



News Notes 208 



Catalogues Received ." 210 



Western Union Plans to Train Operators 211 



Publications Received — Patents Granted 212 



Shipping Gladiolus Bulbs— Illustration 216 



Personal — Business Troubles 217 



Visitors' Register .' 221 



Greenhouses Building or Contemplated 226 



A note from Cliicago has been goin,u- the 



A vounds of the daily newspapers to the 



plain case effect that a resolution had been pas.sed at 



a joint meeting of Irish societies in tliat 

 city asking for the adoption of an ordinance prohibiting 

 the sale of "green pigs, snakes and other freak curios 

 in mocken- of the ]iatriotie saint" on St. Patrick's day. 

 Can't say we blame the Irishmen very much for their 

 protest and how did tliey liappen to overlook the green 

 carnation in their condemnation? We pass it along to 

 the Chicago city council that in case the proposed quar- 

 antine does go on, tlie green carnation should be in- 

 cluded as contraband. Is it not folly to discuss the 



"why"" of the carnation while the "diviue flower" con- 

 tinues to be so shamefully degraded? 



"The ideal valentine is, of course, a bunch of 

 Two posies. The florists now make the flower valentine 

 ways the most charming of all their contributions to the 



holidays of the year." — Worcester {Mass.) Post. 



The young man who is trading gold certificates for 

 American Beauty rosas isn't the only lad who wishes that 

 Cupid had passed on his way and let him alone. Yester- 

 day florists said common pink roses, mere white ones, ordi- 

 nary yellow ones and the hybrids of known and unknown 

 degrees all were costing more than before. — New York 

 Herald. 



The etl'oit to make Howers popular as valentine gifts 

 may be greatly assisted or lamentably hindered by notes 

 such as the foregoing in the daily newspapers and the 

 florist, not the reporter, is the responsible party. Com- 

 ment as to the influence upon the attitude of the public 

 towards the florist trade, for valentine or other occasions, 

 by the publication of such notes, is unnecessary here. 

 Wliich of the two shows best Judgment, in your opinion ? 



The ])lan of comlnned advertising by 



Co-operative the retail florists of a community, as, 



publicity I,,]- example, in the case of the florists 



of Wasliington, D. C, mentioned in our 

 retailcis" department this week, has much to recom- 

 mend it. Space on the best pages of tlie leading daily 

 papers, of sufficient size to admit of adequate display, 

 costs much money — more than many florists feel that 

 they can invest alone in that direction, but by the joint 

 use of llu' space a strong showing is obtained at a small 

 cost t(i eacli one conti'ibuting and tlie main object is 

 accomplislied — which in the present instance is to en- 

 (oui-agc tile use of flowers as valentine gifts. In the 

 lesiiltrtiit business from this joint publicity every'florist 

 in tlie neighborhood may e.xpect to share. Another 

 pleasing outcome from this little co-operative enterprise 

 on the ])art of the trade, and one much to be desired, is 

 the friendly intercourse and amicable relationship it 

 tends to foster and establish between memljers of the 

 same business who have been too jirone in the past to 

 keep at a distance from one another. 



Fa\oj'al>le action by the iS^ew Jersey legislature 

 Well (III tlie application for an extension of the cor- 

 done p(,rate existence of the Florists' Hail Associa- 

 tion of America for thirty years more, is re- 

 ]iorted in our news columns. The Florists' Hail As.so- 

 ciation has jiroved itself to be a most beneficent insti- 

 tution and its success has been exceptional when we 

 consider that it has gone along without encountering 

 any foi'inidable unforeseen complications or finding 

 iicii'ssity for any radical changes from the original plans 

 as ]uit in operation thirty yea.rs ago — a fact which is all 

 tlie more notable because the scheme was on lines pre- 

 viously untried and whicli had been declared visionary 

 and impracticable by men u-ell experienced in such mat- 

 ters. Many a hard-working florist owes his business 

 existeaice today to the hail association which, when 

 calamitv overtook him, stood between him and utter 

 ruin. While it is true tliat the association has had con- 

 tinuously the backing and serious attention in its affairs 

 of many able business men yet we think it will be uni- 

 versally aclcnowledged that the perpetual secretaiy. John 

 G. Esler. is pre-eminently the man to whom the credit 

 belongs for tlie institution as we have it today. Horti- 

 culture extends felicitations and the hope that Mr. 

 Esler may be found still at his post when another tliirtv 

 vears shall have rolled along. 



